---
title: "Duracell C Batteries — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/duracell-c-batteries"
last_updated: "2026-08-11T10:49:58.681Z"
locale: en
meta:
description: "Niche score 45/100 · $1.2M/yr market · 250K searches/yr · $17.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.2M/yr market · 250K searches/yr · $17.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duracell C Batteries — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **duracell c batteries**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 81Growth 17Conversion 100Competition 13Returns 98Price range 66Avg price 81Brand share 0Review moat 0Quality gap 14
**Conversion**
**Incredible****26.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 250K searches
**Avg price**
**Great****$17.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.32–$27.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****61,611.56**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, duracell c batteries is a $1.2M/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duracell c batteries market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **26.8%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**107**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- DURACELL48% - Amazon Basics41% - Energizer11%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -16.0% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/health-household/duracell-c-batteries/trend)
## **Top duracell c batteries search terms**
- **c batteries 24 pack**102K/yr-19.8%29.3% conv. - **duracell c batteries**74K/yr-12.1%21.2% conv. - **c batteries 24 + pack**37K/yr-17.0%23.3% conv. - **duracell c**6K/yr+4.5%26.2% conv. - **c batteries bulk**7K/yr-13.9%16.0% conv. - **c batteries duracell**4K/yr+6.5%29.0% conv. - **c batteries 48 pack**4K/yr+1.2%20.2% conv. - **duracell c batteries 12 pack**4K/yr-21.2%32.7% conv. - **duracell batteries c**3K/yr-24.0%25.7% conv. - **c batteries 24 pack prime**2K/yr-24.3%24.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/duracell-c-batteries/search-terms)
## **Top duracell c batteries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$118K20%$236K30%$354K40%$471K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries 1.5 Volt 5-Year Shelf Life 24-Pack**Amazon Basics**$16.33**4.7★156,588 rev](https://www.amazon.com/dp/B07MWHQCPW) [2**Duracell Coppertop C Alkaline Batteries 10 Count (Pack of 1) Long-Lasting Power for Household and Office Devices**DURACELL**$21.27**4.8★37,843 rev](https://www.amazon.com/dp/B0B1DGF6WZ) [3**Duracell - CopperTop C Alkaline Batteries with recloseable package - long lasting all-purpose C battery for household and business - Pack of 12**DURACELL**$21.54**4.8★5,394 rev](https://www.amazon.com/dp/B00GNND0DM) [4**Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$16.26**4.8★37,843 rev](https://www.amazon.com/dp/B000FD6RTA) [5**Duracell Coppertop C Batteries 4 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$8.32**4.8★37,843 rev](https://www.amazon.com/dp/B00000JHQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duracell Coppertop C Alkaline Batteries 10 Count (Pack of 1) Long-Lasting Power for Household and Office Devices**DURACELL**$21.27**37,843 rev4y ago](https://www.amazon.com/dp/B0B1DGF6WZ) [**Energizer Alkaline Power C Batteries (12 Pack) Long-Lasting Alkaline C Cell Batteries**Energizer**$21.76**97,052 rev4y ago](https://www.amazon.com/dp/B09RTVZGXV) [**Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries 1.5 Volt 5-Year Shelf Life 24-Pack**Amazon Basics**$16.33**156,588 rev7y ago](https://www.amazon.com/dp/B07MWHQCPW) [**Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$16.26**37,843 rev9y ago](https://www.amazon.com/dp/B000FD6RTA) [**Amazon Basics C Cell Alkaline All-Purpose Batteries 1.5 Volt Long-Lasting Reliable Power 5-Year Shelf Life 12-Pack**Amazon Basics**$11.92**156,588 rev11y ago](https://www.amazon.com/dp/B00MH4QI26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Energizer : Industrial Alkaline Batteries C 12 Batteries per Box -:- Sold as 2 Packs of - 12 - / - Total of 24 Each**Energizer**$27.76**4.7★**▲ 81%**](https://www.amazon.com/dp/B0030BWJP0) [**Duracell Coppertop C Batteries 4 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$8.32**4.8★**▲ 45%**](https://www.amazon.com/dp/B00000JHQC) [**Amazon Basics C Cell Alkaline All-Purpose Batteries 1.5 Volt Long-Lasting Reliable Power 5-Year Shelf Life 12-Pack**Amazon Basics**$11.92**4.7★**▲ 39%**](https://www.amazon.com/dp/B00MH4QI26) [**Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$16.26**4.8★**▲ 24%**](https://www.amazon.com/dp/B000FD6RTA) [**Duracell Coppertop C Alkaline Batteries 10 Count (Pack of 1) Long-Lasting Power for Household and Office Devices**DURACELL**$21.27**4.8★**— 3%**](https://www.amazon.com/dp/B0B1DGF6WZ)
**~~View all trending →~~**
## **What buyers say about duracell c batteries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**32%
*“Good battery life”*
**Value For Money**28%
*“Great deal”*
**Quality-Overall**9%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“ACCURATE DESCRIPTION”*
**Durability**7%
*“Durable”*
**Leak-Proof**2%
*“No leak guarantee”*
**Efficiency**2%
*“Works well”*
**Ease Of Use**1%
*“handle everyday use without issues”*
**Freshness**1%
*“Fresh”*
**Strength**1%
*“they're still going strong after weeks of regular use”*
### **What buyers complain about **
**Battery Life**40%
*“Batteries are terrible”*
**Durability**19%
*“Do NOT last”*
**Leak-Proof**7%
*“Batteries leaking and arrival”*
**Rusts/Corrodes**4%
*“Many of the batteries were corroded”*
**Charging**4%
*“Did keep a charge long”*
**Value For Money**4%
*“much cheaper”*
**Functionality-Overall**2%
*“felt they werent performing well”*
**Quality-Overall**2%
*“Cheap,”*
**Strength**2%
*“Weak”*
**Safety Standards**1%
*“the device is not exactly life safety rated so replacing is not an issue for me”*
### **Top return reasons **
**Size-Overall**60%
**Value For Money**10%
**Functionality-Overall**7%
**Battery Life**6%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Rusts/Corrodes**2%
**Product Condition**1%
**Charging**1%
**Leak-Proof**1%
## **Common questions**
- **Is duracell c batteries profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 9 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the duracell c batteries niche?**
- 3 brands and 107 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duracell c batteries?**
- Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 0.5%.
- **When does demand for duracell c batteries peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the duracell c batteries niche?**
- Listings span $8.32–$27.76; the average listing price is $17.56 (sweet spot $15–$100). The average incumbent carries 61,612 reviews — the moat a new listing must climb.
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