---
title: "Duracell 312 Hearing Aid Batteries — $429K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/duracell-312-hearing-aid-batteries"
last_updated: "2026-08-11T13:32:04.170Z"
locale: en
meta:
description: "Niche score 52/100 · $429K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $429K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Duracell 312 Hearing Aid Batteries — $429K/yr Amazon US Niche (2026) - Flapen"
---
# **duracell 312 hearing aid batteries**
**Worth a look**
Shows searches that convert (12.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 57Growth 19Conversion 95Competition 23Returns 89Price range 88Avg price 95Brand share 0Review moat 21Quality gap 86
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$26.06**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.06–$58.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$429K**
$429K/yr · 131K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,264.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duracell 312 hearing aid batteries is a $429K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duracell 312 hearing aid batteries market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$521K–$652K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- DURACELL94% - Amazon Basics4% - Granicell2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -12.2% search growth over the last 90 days.
5K4KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/duracell-312-hearing-aid-batteries/trend)
## **Top duracell 312 hearing aid batteries search terms**
- **duracell 312 hearing aid batteries**58K/yr-14.8%13.8% conv. - **duracell hearing aid batteries size 312**21K/yr-4.5%10.5% conv. - **duracell activair 312 hearing aid batteries 10 pack**14K/yr-18.2%12.2% conv. - **312 hearing aid batteries duracell**12K/yr-2.9%10.1% conv. - **duracell 312**7K/yr-9.7%12.2% conv. - **hearing aid batteries size 312 duracell**7K/yr-27.2%8.5% conv. - **duracell hearing aid batteries**5K/yr-8.0%9.0% conv. - **duracell hearing aid batteries 312**4K/yr+13.1%12.0% conv. - **duracell 312 batteries**4K/yr-18.3%11.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/duracell-312-hearing-aid-batteries/search-terms)
## **Top duracell 312 hearing aid batteries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$43K20%$86K30%$129K40%$172K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duracell Hearing Aid Batteries Size 312 60 Count (Pack of 1) batteries**DURACELL**$25.25**4.4★30,742 rev](https://www.amazon.com/dp/B003PWSYGM) [2**Duracell Activair Easy Tab Size 312 (40 batteries)**DURACELL**$26.07**3.9★682 rev](https://www.amazon.com/dp/B004SI7SQE) [3**Duracell Hearing Aid Batteries Brown Size 312 32 Count Pack 312A Size Hearing Aid Battery with Long-Lasting Power Extra-Long EasyTab Install for Hearing Aid Devices**DURACELL**$23.00**4.6★902 rev](https://www.amazon.com/dp/B0C3GGCS95) [4**Duracell Activair Hearing Aid Batteries Size 312 (80 Batteries) Brown**DURACELL**$28.95**4.4★30,742 rev](https://www.amazon.com/dp/B009ISXZRA) [5**Duracell DA312B8ZM09 Easy Tab Hearing Aid Zinc Air Battery Pack 312 Size 1.4V 175 mAh Capacity (Case of 6 Cards 8 Unit per Card)**DURACELL**$58.89**4.4★269 rev](https://www.amazon.com/dp/B00AZOODUO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Granicell Hearing Aid Batteries Size 312 Long Lasting Zinc-Air Batteries 1.45 Volt Easy to Open Mercury and Cadmium Free 60 Count**Granicell**$21.26**62 rev10mo ago](https://www.amazon.com/dp/B0FPVWZG8J) [**Duracell Hearing Aid Batteries Brown Size 312 32 Count Pack 312A Size Hearing Aid Battery with Long-Lasting Power Extra-Long EasyTab Install for Hearing Aid Devices**DURACELL**$23.00**902 rev3y ago](https://www.amazon.com/dp/B0C3GGCS95) [**Duracell Hearing Aid Batteries Size 312 Pack 96 Batteries**DURACELL**$40.86**282 rev5y ago](https://www.amazon.com/dp/B08FXBZS1V) [**Duracell Hearing Aid Size 312 Batteries 32 Count**DURACELL**$18.51**1,380 rev9y ago](https://www.amazon.com/dp/B01KUAXLPA) [**Amazon Basics 60-Pack Hearing Aid Batteries Size 312 1.45 Volt Zinc Air Technology Long-Lasting 4-Year Shelf Life Mercury Free Brown Tab Child-Safe Package**Amazon Basics**$16.00**30,336 rev10y ago](https://www.amazon.com/dp/B00MH4QO84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Granicell Hearing Aid Batteries Size 312 Long Lasting Zinc-Air Batteries 1.45 Volt Easy to Open Mercury and Cadmium Free 60 Count**Granicell**$21.26**3.1★**▲ 296%**](https://www.amazon.com/dp/B0FPVWZG8J) [**Amazon Basics 60-Pack Hearing Aid Batteries Size 312 1.45 Volt Zinc Air Technology Long-Lasting 4-Year Shelf Life Mercury Free Brown Tab Child-Safe Package**Amazon Basics**$16.00**4.0★**▲ 100%**](https://www.amazon.com/dp/B00MH4QO84) [**Duracell DA312B8ZM09 Easy Tab Hearing Aid Zinc Air Battery Pack 312 Size 1.4V 175 mAh Capacity (Case of 6 Cards 8 Unit per Card)**DURACELL**$58.89**4.4★**▲ 77%**](https://www.amazon.com/dp/B00AZOODUO) [**Duracell Activair Easy Tab Size 312 (40 batteries)**DURACELL**$26.07**3.9★**▲ 50%**](https://www.amazon.com/dp/B004SI7SQE) [**Duracell Hearing Aid Batteries Size 13 Pack of 60 batteries (10 pack of 6 each) 1.45V**DURACELL**$21.10**4.4★**▲ 23%**](https://www.amazon.com/dp/B0015YLNIS)
**~~View all trending →~~**
## **What buyers say about duracell 312 hearing aid batteries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**39%
*“Long lasting battery”*
**Ease Of Use**14%
*“easy to handle”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“Can't beat the price”*
**Advertised Vs Actual Product**4%
*“Item exactly as described”*
**Durability**4%
*“are very durable”*
**Size-Overall**1%
*“They also fit properly in the hearing aids”*
**Efficiency**1%
*“Great improvement”*
**Portability**1%
*“easy to carry”*
**Safety Standards**1%
*“They are child proof and Senior proof”*
### **What buyers complain about **
**Ease Of Use**28%
*“Difficult to Open”*
**Battery Life**25%
*“Bad Batteries”*
**Advertised Vs Actual Product**15%
*“Not as described”*
**Durability**5%
*“two of them died after 15 minutes”*
**Quality-Overall**4%
*“Bad quality”*
**Size-Overall**2%
*“These are too small”*
**Value For Money**2%
*“More expensive,”*
**Charging**1%
*“some are so poorly charged the last 10 minutes”*
**Functionality-Overall**1%
*“Some batteries work and others dont”*
**Design-Overall**1%
*“poor package design”*
### **Top return reasons **
**Advertised Vs Actual Product**45%
**Size-Overall**24%
**Ease Of Use**14%
**Battery Life**4%
**Value For Money**2%
**Functionality-Overall**2%
**Compatibility-Overall**1%
**Dispensing Mechanism**1%
**Joint Pain**1%
**Durability**1%
## **Common questions**
- **Is duracell 312 hearing aid batteries profitable to sell on Amazon United States?**
- The niche generates $429K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the duracell 312 hearing aid batteries niche?**
- 3 brands and 57 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duracell 312 hearing aid batteries?**
- Top complaints mined from reviews: Ease Of Use, Battery Life, Advertised Vs Actual Product. The return rate is 1.3%.
- **What does it cost to enter the duracell 312 hearing aid batteries niche?**
- Listings span $11.06–$58.89; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 11,264 reviews — the moat a new listing must climb.
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