---
title: "Duracell 1632 — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/duracell-1632"
last_updated: "2026-08-06T00:12:29.317Z"
locale: en
meta:
description: "Niche score 33/100 · $60K/yr market · 22K searches/yr · $10.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $60K/yr market · 22K searches/yr · $10.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Duracell 1632 — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **duracell 1632**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 15Conversion 100Competition 14Returns 99Price range 39Avg price 37Brand share 0Review moat 21Quality gap 18
**Conversion**
**Incredible****26.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$3.83–$22.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****11,339.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 22K searches
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, duracell 1632 is a $60K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **duracell 1632 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$84K**
- units × avg price
- **Conversion rate**
- **26.1%**
- **Avg BSR**
- **#718**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- DURACELL71% - Energizer20% - Amazon Basics5% - Panasonic2% - PHILIPS2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -20.6% search growth over the last 90 days.
500300Prime Day '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/duracell-1632/trend)
## **Top duracell 1632 search terms**
- **duracell 1632**7K/yr-42.1%23.3% conv. - **duracell 1632 battery**4K/yr+28.8%23.6% conv. - **energizer 1632 lithium battery**4K/yr-10.2%18.7% conv. - **duracell cr1632**4K/yr-6.3%22.9% conv. - **duracell 1632 lithium coin battery pack of 4**2K/yr-55.3%28.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/duracell-1632/search-terms)
## **Top duracell 1632 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 X 4 Pcs Lithium Battery ECR1632 CR1632 DL 1632 3V Batteries**DURACELL**$15.48**4.8★1,540 rev](https://www.amazon.com/dp/B010KGVM3C) [2**2 Pcs Duracell CR1632 1632 Car Remote Batteries**DURACELL**$7.79**4.7★2,924 rev](https://www.amazon.com/dp/B00JAPY7C8) [3**Duracell 1632 3V Lithium Coin Battery 1 Count (Pack of 1) CR1632 3V Battery for Fitness Devices Watches and More**DURACELL**$4.52**4.7★6,239 rev](https://www.amazon.com/dp/B07GN1NY29) [4**Energizer 1632 Lithium Coin Battery 1 Pack**Energizer**$3.83**4.7★370 rev](https://www.amazon.com/dp/B07GX28WFM) [5**Energizer CR1632 3 Volt Lithium Coin Battery 10 Pack (2 packs of 5)**Energizer**$22.27**4.7★3,007 rev](https://www.amazon.com/dp/B010KG5AS0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips CR1632 Batteries 5 Pack CR 1632 Batteries Lithium 3v | Up to 70% More Power | 10 Year Shelf Life | Leak-Proof Design | Ideal for Car Key Battery Fitness Trackers Sensors Monitors Optics.**PHILIPS**$9.51**143 rev5mo ago](https://www.amazon.com/dp/B0FNRW6W4N) [**Panasonic CR1632 3.0 Volt Long Lasting Lithium Coin Cell Batteries in Child Resistant Standards Based Packaging 4-Battery Pack**Panasonic**$7.80**2,186 rev4y ago](https://www.amazon.com/dp/B09QPLNHS3) [**Amazon Basics 4-Pack CR1632 3 Volt Lithium Coin Cell Battery Long Lasting Power Mercury-Free Reliable Child Safety Packaging**Amazon Basics**$6.54**8,755 rev5y ago](https://www.amazon.com/dp/B08J4V11G3) [**Energizer 1632 Lithium Coin Battery 1 Pack**Energizer**$3.83**370 rev5y ago](https://www.amazon.com/dp/B07GX28WFM) [**Duracell 1632 3V Lithium Coin Battery 1 Count (Pack of 1) CR1632 3V Battery for Fitness Devices Watches and More**DURACELL**$4.52**6,239 rev7y ago](https://www.amazon.com/dp/B07GN1NY29)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips CR1632 Batteries 5 Pack CR 1632 Batteries Lithium 3v | Up to 70% More Power | 10 Year Shelf Life | Leak-Proof Design | Ideal for Car Key Battery Fitness Trackers Sensors Monitors Optics.**PHILIPS**$9.51**4.8★**▲ 69%**](https://www.amazon.com/dp/B0FNRW6W4N) [**2 Pcs Duracell CR1632 1632 Car Remote Batteries**DURACELL**$7.79**4.7★**▲ 62%**](https://www.amazon.com/dp/B00JAPY7C8) [**2 X 4 Pcs Lithium Battery ECR1632 CR1632 DL 1632 3V Batteries**DURACELL**$15.48**4.8★**▲ 22%**](https://www.amazon.com/dp/B010KGVM3C) [**Energizer 1632 Lithium Coin Battery 1 Pack**Energizer**$3.83**4.7★**— 8%**](https://www.amazon.com/dp/B07GX28WFM) [**Energizer CR1632 Lithium Battery 3V (2 Batteries)**Energizer**$7.10**4.7★**▼ 11%**](https://www.amazon.com/dp/B07F2P8FYM)
**~~View all trending →~~**
## **What buyers say about duracell 1632**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**25%
*“Batteries worked great”*
**Value For Money**20%
*“GREAT PRICE”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Quality-Overall**13%
*“Good quality”*
**Size-Overall**5%
*“Perfect fit”*
**Efficiency**4%
*“Works well”*
**Durability**3%
*“Its reliable, holds a charge well, and worked perfectly in my device”*
**Strength**3%
*“Very powerful”*
**Ease Of Use**2%
*“It is a simple”*
**Charging**2%
*“It's charged”*
### **What buyers complain about **
**Battery Life**46%
*“Batteries don't last long”*
**Durability**14%
*“They have all been almost dead”*
**Value For Money**6%
*“Expensive”*
**Size-Overall**6%
*“Will not fit in red dot sight”*
**Charging**6%
*“Discharged on arrival”*
**Functionality-Overall**5%
*“No funciono”*
**Advertised Vs Actual Product**4%
*“Product description a little inaccurate”*
**Ease Of Use**2%
*“Thats weird, the one it comes with I had a hard time to take it off”*
**Quality-Overall**1%
*“They are cheap”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**13%
**Battery Life**12%
**Value For Money**8%
**Compatibility-Overall**7%
**Functionality-Overall**7%
**Durability**1%
**Charging**1%
**Thickness**1%
**Shape/Style**1%
## **Common questions**
- **Is duracell 1632 profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the duracell 1632 niche?**
- 5 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in duracell 1632?**
- Top complaints mined from reviews: Battery Life, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for duracell 1632 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the duracell 1632 niche?**
- Listings span $3.83–$22.27; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 11,339 reviews — the moat a new listing must climb.
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