---
title: "Drumroll Protein Donuts — $391K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/drumroll-protein-donuts"
last_updated: "2026-08-11T16:44:28.683Z"
locale: en
meta:
description: "Niche score 50/100 · $391K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $391K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Drumroll Protein Donuts — $391K/yr Amazon US Niche (2026) - Flapen"
---
# **drumroll protein donuts**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 15Conversion 60Competition 16Returns 100Price range 72Avg price 95Brand share 0Review moat 60Quality gap 93
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.27**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.59–$31.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,092.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$391K**
$391K/yr · 298K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drumroll protein donuts is a $391K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drumroll protein donuts market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$379K–$505K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Legendary Foods67% - Quest30% - ONE2% - REDEFINE1%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -19.1% search growth over the last 90 days.
12K8KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/drumroll-protein-donuts/trend)
## **Top drumroll protein donuts search terms**
- **protein donuts**99K/yr-7.3%3.5% conv. - **legendary donuts**30K/yr-17.8%6.9% conv. - **legendary protein donuts**37K/yr-36.9%5.0% conv. - **quest donuts**30K/yr-36.2%13.1% conv. - **protein donut**22K/yr-14.9%2.4% conv. - **sugar free donuts**14K/yr-0.1%1.2% conv. - **keto donuts**12K/yr-13.7%2.9% conv. - **healthy donuts**7K/yr-8.3%0.6% conv. - **quest donut**9K/yr-36.7%11.1% conv. - **protein doughnuts**7K/yr-20.6%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/drumroll-protein-donuts/search-terms)
## **Top drumroll protein donuts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$117K40%$156K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar**Legendary Foods**$28.90**4.0★385 rev](https://www.amazon.com/dp/B0DTTPGNY4) [2**Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 9 Count**Quest**$18.45**4.1★643 rev](https://www.amazon.com/dp/B0FRNLC7KQ) [3**Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar**Legendary Foods**$28.74**3.9★385 rev](https://www.amazon.com/dp/B0DTTQH69J) [4**Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar**Legendary Foods**$28.73**3.9★436 rev](https://www.amazon.com/dp/B0DTTPZKLV) [5**Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 4 Count**Quest**$8.59**4.1★643 rev](https://www.amazon.com/dp/B0FRNLSCY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 9 Count**Quest**$18.45**643 rev9mo ago](https://www.amazon.com/dp/B0FRNLC7KQ) [**Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 4 Count**Quest**$8.59**643 rev9mo ago](https://www.amazon.com/dp/B0FRNLSCY9) [**Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar**Legendary Foods**$28.74**385 rev1y ago](https://www.amazon.com/dp/B0DTTQH69J) [**Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar**Legendary Foods**$28.73**436 rev1y ago](https://www.amazon.com/dp/B0DTTPZKLV) [**Legendary Foods High Protein Donuts Pink Sprinkle Low Carb Low Sugar**Legendary Foods**$28.84**322 rev1y ago](https://www.amazon.com/dp/B0DTTQJCW5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack**Legendary Foods**$26.72**4.3★**▲ 52%**](https://www.amazon.com/dp/B0DGL9VPYN) [**Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 4 Count**Quest**$8.59**4.1★**▲ 16%**](https://www.amazon.com/dp/B0FRNLSCY9) [**Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 9 Count**Quest**$18.45**4.1★**▲ 13%**](https://www.amazon.com/dp/B0FRNLC7KQ) [**Quest Nutrition Frosted Cookies Twin Pack Strawberry Cake 1g Sugar 10g Protein 2g Net Carbs Gluten Free 16 Cookies**Quest**$17.36**4.5★**▲ 11%**](https://www.amazon.com/dp/B0CJ9T9M7V) [**Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar**Legendary Foods**$28.90**4.0★**— 9%**](https://www.amazon.com/dp/B0DTTPGNY4)
**~~View all trending →~~**
## **What buyers say about drumroll protein donuts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Great snack”*
**Nutritional Content**20%
*“plenty of protein”*
**Flavor**10%
*“Best Flavor”*
**Sweetness**5%
*“sweet with a clear chocolate note from the frosting”*
**Quality-Overall**3%
*“Good Quality and Freshness taste, like homemade”*
**Texture/Consistency-Overall**2%
*“Has good texture”*
**Value For Money**2%
*“Worth it”*
**Health Benefits-Overall**1%
*“These are a healthy version for adults”*
**Freshness**1%
*“Mmmm They arrive fresh”*
**Blood Sugar Level**1%
*“Diabetic friendly”*
### **What buyers complain about **
**Taste-Overall**24%
*“Chemical taste”*
**Moist/Dry**14%
*“Could be dry”*
**Value For Money**7%
*“Way too expensive”*
**Flavor**5%
*“Lacks flavor”*
**Texture/Consistency-Overall**4%
*“The texture is absolutely terrible”*
**Nutritional Content**4%
*“way too expensive, high protein”*
**Quality-Overall**2%
*“Poor Quality Control”*
**Artificial Sweeteners**2%
*“familiar with artificial sugar / sweetener tastes”*
**Sweetness**2%
*“It was difficult to tell that there was no sugar in the moist, chewy snack”*
**Stale/Rotten/Spoiled**2%
*“They were all moldy and disgusting”*
### **Top return reasons **
**Taste-Overall**36%
**Advertised Vs Actual Product**13%
**Smell**8%
**Flavor**6%
**Value For Money**5%
**Hard Feel**4%
**Nutritional Content**4%
**Regulates Digestion**3%
**Artificial Sweeteners**3%
**Color**3%
## **Common questions**
- **Is drumroll protein donuts profitable to sell on Amazon United States?**
- The niche generates $391K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the drumroll protein donuts niche?**
- 4 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drumroll protein donuts?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the drumroll protein donuts niche?**
- Listings span $8.59–$31.27; the average listing price is $25.27 (sweet spot $15–$100). The average incumbent carries 1,092 reviews — the moat a new listing must climb.
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