---
title: "Dr Ellie Phillips Complete Mouth Care System — $4.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dr-ellie-phillips-complete-mouth-care-system"
last_updated: "2026-08-11T14:20:35.509Z"
locale: en
meta:
description: "Niche score 55/100 · $4.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $4.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dr Ellie Phillips Complete Mouth Care System — $4.9M/yr Amazon US Niche (2026) - Flapen"
---
# **dr ellie phillips complete mouth care system**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 30Conversion 97Competition 53Returns 98Price range 59Avg price 51Brand share 0Review moat 23Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.9M**
$4.9M/yr · 2.6M searches
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.88–$30.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.13**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,515.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dr ellie phillips complete mouth care system is a $4.9M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dr ellie phillips complete mouth care system market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$4.9M–$6.1M**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**135**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**0%**
- ACT52% - CloSYS44% - Crest5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/dr-ellie-phillips-complete-mouth-care-system/trend)
## **Top dr ellie phillips complete mouth care system search terms**
- **act**867K/yr+2.5%0.8% conv. - **act mouthwash**729K/yr+3.6%18.0% conv. - **closys mouthwash**422K/yr+8.8%18.6% conv. - **closys**134K/yr+2.8%14.7% conv. - **closys mouthwash ultra sensitive**89K/yr+12.2%18.7% conv. - **act anticavity fluoride mouthwash**56K/yr+24.9%16.4% conv. - **crest cavity protection toothpaste**61K/yr+9.7%11.6% conv. - **act fluoride rinse**38K/yr+15.4%16.0% conv. - **dr ellie phillips complete mouth care system**38K/yr-1.7%4.4% conv. - **mouthwash act**28K/yr+9.4%21.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/dr-ellie-phillips-complete-mouth-care-system/search-terms)
## **Top dr ellie phillips complete mouth care system products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$194K8%$389K12%$583K16%$778K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ACT Anticavity Fluoride Mouthwash with Zero Alcohol Prevents Cavities Freshens Breath & Strengthens Teeth Mint Flavor 18 fl. oz. 2 pk**ACT**$8.09**4.8★960 rev](https://www.amazon.com/dp/B0FCZQTGTN) [2**CloSYS Ultra Sensitive Mouthwash 32 Oz Pack of 2 Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth**CloSYS**$22.05**4.5★16,905 rev](https://www.amazon.com/dp/B00JMLT22K) [3**CloSYS Ultra Sensitive Mouthwash 32 Oz Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth**CloSYS**$12.10**4.5★16,905 rev](https://www.amazon.com/dp/B000O3VRTQ) [4**ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel Mint Burst**ACT**$6.36**4.7★12,826 rev](https://www.amazon.com/dp/B01L4ND4O0) [5**ACT Anticavity Zero Alcohol Fluoride Mouthwash 18 fl. oz. With Accurate Dosing Cup Mint**ACT**$4.08**4.8★8,060 rev](https://www.amazon.com/dp/B000YJXZ5E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACT Kids Anti-Cavity Fluoride Rinse Bubble Gum Blowout 16.9 oz**ACT**$4.24**15,931 rev7mo ago](https://www.amazon.com/dp/B000YJU21O) [**ACT Anticavity Fluoride Mouthwash with Zero Alcohol Prevents Cavities Freshens Breath & Strengthens Teeth Mint Flavor 18 fl. oz. 2 pk**ACT**$8.09**960 rev1y ago](https://www.amazon.com/dp/B0FCZQTGTN) [**ACT Restoring Anticavity Fluoride Mouthwash with Zero Alcohol Repairs Enamel & Strengthens Teeth Mint Burst 33.8 fl. oz. 2 pk**ACT**$12.91**273 rev1y ago](https://www.amazon.com/dp/B0FCZF4KRK) [**CloSYS Ultra Sensitive Mouthwash 32 Oz Pack of 3 Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth**CloSYS**$30.70**16,905 rev3y ago](https://www.amazon.com/dp/B0C3RWWN74) [**CloSYS Healthy Gums Mouthwash 32 Fl Oz Pack of 2 Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating**CloSYS**$26.17**4,858 rev3y ago](https://www.amazon.com/dp/B0BW2KJ5C2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ACT Anticavity Zero Alcohol Fluoride Mouthwash 18 fl. oz. With Accurate Dosing Cup Mint**ACT**$4.08**4.8★**▲ 252%**](https://www.amazon.com/dp/B000YJXZ5E) [**Crest Toothpaste 8.2 Ounce Cavity Protection Regular (Pack of 2)**Crest**$8.83**4.8★**▲ 171%**](https://www.amazon.com/dp/B07GZ8RZ4T) [**ACT Anticavity Fluoride Mouthwash with Zero Alcohol Prevents Cavities Freshens Breath & Strengthens Teeth Mint Flavor 18 fl. oz. 2 pk**ACT**$8.09**4.8★**— 7%**](https://www.amazon.com/dp/B0FCZQTGTN) [**CloSYS Ultra Sensitive Mouthwash 32 Oz Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth**CloSYS**$12.10**4.5★**— 7%**](https://www.amazon.com/dp/B000O3VRTQ) [**CloSYS Ultra Sensitive Mouthwash 32 Oz Pack of 2 Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth**CloSYS**$22.05**4.5★**— 6%**](https://www.amazon.com/dp/B00JMLT22K)
**~~View all trending →~~**
## **What buyers say about dr ellie phillips complete mouth care system**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**19%
*“Great product for gum health”*
**Quality-Overall**12%
*“The quality of mouthwash was as expected”*
**Value For Money**10%
*“Great value”*
**Taste-Overall**9%
*“Taste great easy to use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Does the job”*
**Cleansing**4%
*“its great my teeth are so clean”*
**Flavor**4%
*“Amazing flavor”*
**Tooth Sensitivity**3%
*“Helps teeth”*
**Tooth Brightening**3%
*“This whitening teeth actually works if you follow directions”*
### **What buyers complain about **
**Ease Of Use**12%
*“ALMOST IMPOSSIBLE TO GET OFF”*
**Taste-Overall**9%
*“Completely tasteless”*
**Leak-Proof**8%
*“Bottle was leaking”*
**Value For Money**4%
*“a little cheaper”*
**Flavor**4%
*“The flavor is way too strong”*
**Moist/Dry**3%
*“the whole package wet”*
**Oral Hygiene**3%
*“using this mouth rinse daily is apparently too much for me”*
**Ingredients-Overall**2%
*“I guess I didn't notice that it seems to contain no alcohol or other obvious active ingredient”*
**Breathability**2%
*“This doesnt do anything it did not give me fresh breath its like gurgling with water”*
**Sensitivity-Overall**2%
*“Burning sensation after spitting out”*
### **Top return reasons **
**Leak-Proof**50%
**Advertised Vs Actual Product**10%
**Size-Overall**4%
**Moist/Dry**4%
**Value For Money**3%
**Ingredients-Overall**3%
**Functionality-Overall**3%
**Taste-Overall**2%
**Flavor**2%
**Smell**2%
## **Common questions**
- **Is dr ellie phillips complete mouth care system profitable to sell on Amazon United States?**
- The niche generates $4.9M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dr ellie phillips complete mouth care system niche?**
- 3 brands and 135 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dr ellie phillips complete mouth care system?**
- Top complaints mined from reviews: Ease Of Use, Taste-Overall, Leak-Proof. The return rate is 0.4%.
- **When does demand for dr ellie phillips complete mouth care system peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dr ellie phillips complete mouth care system niche?**
- Listings span $3.88–$30.70; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 8,515 reviews — the moat a new listing must climb.
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