---
title: "Dove Baby Oil — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dove-baby-oil"
last_updated: "2026-08-11T12:41:50.235Z"
locale: en
meta:
description: "Niche score 29/100 · $56K/yr market · 96K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $56K/yr market · 96K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Baby Oil — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **dove baby oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 16Conversion 63Competition 4Returns 98Price range 37Avg price 37Brand share 0Review moat 24Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.46**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.49–$19.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,419.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$56K**
$56K/yr · 96K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove baby oil is a $56K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 29/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove baby oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$84K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Palmer's51% - Baby Dove34% - Dove12% - The Honest Company2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -17.0% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/dove-baby-oil/trend)
## **Top dove baby oil search terms**
- **palmers baby**14K/yr+8.2%4.7% conv. - **dove bubble bath**13K/yr-27.0%5.0% conv. - **dove baby oil**20K/yr-34.6%2.2% conv. - **baby dove bubble bath**8K/yr-21.6%5.6% conv. - **baby cocoa butter**8K/yr-4.8%8.4% conv. - **dove baby bubble bath**6K/yr-27.5%6.3% conv. - **palmers baby lotion**5K/yr+38.1%5.4% conv. - **dove bubble bath kids**6K/yr-23.6%7.3% conv. - **baby dove body oil**5K/yr-22.0%0.8% conv. - **baby dove oil**8K/yr-29.7%1.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/dove-baby-oil/search-terms)
## **Top dove baby oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baby Dove Bubble Bath Melanin-Rich Skin Nourishment for nourished Skin and Bath time Fun Sensitive Skin Care with Skin-Natural nutrients 16 oz Silver**Baby Dove**$9.07**4.7★318 rev](https://www.amazon.com/dp/B0D23WYMJW) [2**Palmers Baby Balm Cocoa Butter Formula Hydrating Baby Cream 3.5 Oz Nourishing Dry Skin Eczema Cradle Cap & Diaper Rash Cream Hypoallergenic 48Hr Moisture Dermatologist Tested Essentials**Palmer's**$8.63**4.7★417 rev](https://www.amazon.com/dp/B0D1X83H4T) [3**Palmers Baby Lotion Cocoa Butter Formula Body Lotion 13.5 Fl Oz Gentle Baby Moisturizer for Delicate Skin with Vitamin E & Aloe Hypoallergenic 48Hr Moisture Dermatologist Tested Baby Essentials**Palmer's**$6.49**4.6★587 rev](https://www.amazon.com/dp/B0D1X9L1NV) [4**Palmers Cocoa Butter Formula Gentle Baby Oil 5.1 fl oz Nourishing for Delicate Skin Vitamin E Baby Essentials**Palmer's**$7.00**4.8★877 rev](https://www.amazon.com/dp/B0D1X81X54) [5**Caring By Nature Baby Oil With Moringa Oil**Dove**$11.22**4.4★14 rev](https://www.amazon.com/dp/B0FTFSJ414)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caring By Nature Baby Oil With Moringa Oil**Dove**$11.22**14 rev9mo ago](https://www.amazon.com/dp/B0FTFSJ414) [**Palmers Cocoa Butter Formula Baby Essentials Trio Lotion (13.5 Oz) Oil (5.1 Oz) Balm (3.5 Oz) Provides 48 Hr Moisture to Soothe & Protect Babys Skin**Palmer's**$19.94**12 rev1y ago](https://www.amazon.com/dp/B0F9RCBWX2) [**Baby Dove Bubble Bath Melanin-Rich Skin Nourishment for nourished Skin and Bath time Fun Sensitive Skin Care with Skin-Natural nutrients 16 oz Silver**Baby Dove**$9.07**318 rev2y ago](https://www.amazon.com/dp/B0D23WYMJW) [**Palmers Baby Balm Cocoa Butter Formula Hydrating Baby Cream 3.5 Oz Nourishing Dry Skin Eczema Cradle Cap & Diaper Rash Cream Hypoallergenic 48Hr Moisture Dermatologist Tested Essentials**Palmer's**$8.63**417 rev2y ago](https://www.amazon.com/dp/B0D1X83H4T) [**Palmers Baby Lotion Cocoa Butter Formula Body Lotion 13.5 Fl Oz Gentle Baby Moisturizer for Delicate Skin with Vitamin E & Aloe Hypoallergenic 48Hr Moisture Dermatologist Tested Baby Essentials**Palmer's**$6.49**587 rev2y ago](https://www.amazon.com/dp/B0D1X9L1NV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caring By Nature Baby Oil With Moringa Oil**Dove**$11.22**4.4★**▲ 86%**](https://www.amazon.com/dp/B0FTFSJ414) [**Baby Dove Bubble Bath Melanin-Rich Skin Nourishment for nourished Skin and Bath time Fun Sensitive Skin Care with Skin-Natural nutrients 16 oz Silver**Baby Dove**$9.07**4.7★**▲ 14%**](https://www.amazon.com/dp/B0D23WYMJW) [**The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz**The Honest Company**$10.86**4.7★**— 2%**](https://www.amazon.com/dp/B01LDZJHAE) [**Palmers Cocoa Butter Formula Gentle Baby Oil 5.1 fl oz Nourishing for Delicate Skin Vitamin E Baby Essentials**Palmer's**$7.00**4.8★**▼ 11%**](https://www.amazon.com/dp/B0D1X81X54) [**Palmers Baby Balm Cocoa Butter Formula Hydrating Baby Cream 3.5 Oz Nourishing Dry Skin Eczema Cradle Cap & Diaper Rash Cream Hypoallergenic 48Hr Moisture Dermatologist Tested Essentials**Palmer's**$8.63**4.7★**▼ 15%**](https://www.amazon.com/dp/B0D1X83H4T)
**~~View all trending →~~**
## **What buyers say about dove baby oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Great scent”*
**Soft Feel**8%
*“Makes his skin feels soft”*
**Quality-Overall**8%
*“Honest is a great brand over all”*
**Sensitivity-Overall**6%
*“Its gentle on sensitive skin”*
**Moist/Dry**5%
*“Very moisturizing”*
**Value For Money**4%
*“Worth the buy”*
**Allergies**4%
*“does not irritate the skin at all”*
**Skin Health**3%
*“It's good as far as the sensitive skin”*
**Toxic/Chemical Free**2%
*“not full of toxic chemicals”*
**Gifting Purpose**2%
*“Was gifted”*
### **What buyers complain about **
**Smell**28%
*“weak scent”*
**Allergies**12%
*“May cause skin rash”*
**Sensitivity-Overall**5%
*“On top of that it burns the eyes”*
**Quality-Overall**5%
*“Not as good as I thought hardly Any bubbles”*
**Value For Money**3%
*“Pricey”*
**Dilute/Watery**3%
*“Too pricey and watery”*
**Functionality-Overall**3%
*“it just doesn't perform”*
**Leak-Proof**3%
*“Product leaked”*
**Skin Health**3%
*“It overly dried my toddlers skin”*
**Size-Overall**2%
*“The size was disappointing”*
### **Top return reasons **
**Leak-Proof**32%
**Smell**22%
**Advertised Vs Actual Product**10%
**Size-Overall**7%
**Value For Money**5%
**Motor Power**5%
**Functionality-Overall**2%
**Product Condition**2%
**Ingredients-Overall**2%
**Sensitivity-Overall**1%
## **Common questions**
- **Is dove baby oil profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the dove baby oil niche?**
- 4 brands and 55 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove baby oil?**
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.4%.
- **When does demand for dove baby oil peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dove baby oil niche?**
- Listings span $6.49–$19.94; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 5,419 reviews — the moat a new listing must climb.
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