---
title: "Trend — doterra lavender essential oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/doterra-lavender-essential-oil/trend"
last_updated: "2026-08-11T13:42:23.986Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — doterra lavender essential oil - Flapen"
---

# **doterra lavender essential oil**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 85Growth 17Conversion 48Competition 75Returns 98Price range 37Avg price 93Brand share 0Review moat 42Quality gap 21

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$50.56**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 727K searches

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,326.9**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$9.79–$240.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend