---
title: "Donjoy Ankle Braces — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/donjoy-ankle-braces"
last_updated: "2026-08-11T09:56:42.339Z"
locale: en
meta:
description: "Niche score 36/100 · $44K/yr market · 44K searches/yr · $35.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $44K/yr market · 44K searches/yr · $35.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Donjoy Ankle Braces — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **donjoy ankle braces**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 28Conversion 35Competition 35Returns 2Price range 95Avg price 95Brand share 0Review moat 74Quality gap 82
**Avg price**
**Incredible****$35.71**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.51–$59.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****527.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 44K searches
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, donjoy ankle braces is a $44K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donjoy ankle braces market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$71K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- DonJoy83% - DonJoy Performance14% - Fitomo3%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +2.3% search growth over the last 90 days.
1K600Prime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/donjoy-ankle-braces/trend)
## **Top donjoy ankle braces search terms**
- **donjoy ankle braces**28K/yr-1.5%3.1% conv. - **donjoy ankle brace**8K/yr+22.0%2.0% conv. - **don joy ankle braces for women**4K/yr+2.9%3.2% conv. - **don joy ankle brace for men**3K/yr-10.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/donjoy-ankle-braces/search-terms)
## **Top donjoy ankle braces products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DonJoy Stabilizing Speed Pro Ankle Brace - Medium**DonJoy**$30.60**4.4★806 rev](https://www.amazon.com/dp/B017S378GU) [2**DonJoy Stabilizing PRO Ankle Brace - Medium Blk**DonJoy**$31.28**4.5★452 rev](https://www.amazon.com/dp/B00P3D48D4) [3**DonJoy Stabilizing Speed Pro Ankle Brace - Support For Sprains and Chronic Instability - Large**DonJoy**$32.31**4.4★806 rev](https://www.amazon.com/dp/B017S37CT8) [4**DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users X-Large**DonJoy**$34.64**3.9★15 rev](https://www.amazon.com/dp/B01LXW5GLM) [5**DonJoy DA161AB01-BLK-S M Stabilizing Ankle Brace Lightweight Low Profile Dual Compression Strap for Strain Sprain Arthritis 7.5 to 9.5**DonJoy**$23.22**4.4★79 rev](https://www.amazon.com/dp/B073T33KNT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fitomo Quick Lace Up Ankle Brace for Women Men with Removable Side Splints Adjustable Ankle Support for Sprained Ankle Injury Recovery Ankle Stabilizer for Basketball Volleyball Tennis FSA Eligible**Fitomo**$31.77**2,293 rev2y ago](https://www.amazon.com/dp/B0CFFF57HB) [**DonJoy DA161AB01-BLK-S M Stabilizing Ankle Brace Lightweight Low Profile Dual Compression Strap for Strain Sprain Arthritis 7.5 to 9.5**DonJoy**$23.22**79 rev9y ago](https://www.amazon.com/dp/B073T33KNT) [**DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users X-Large**DonJoy**$34.64**15 rev9y ago](https://www.amazon.com/dp/B01LXW5GLM) [**Bionic Stirrup Ankle Brace - Medium - Right**DonJoy**$49.17**121 rev9y ago](https://www.amazon.com/dp/B01LXW5HPD) [**DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users Medium**DonJoy Performance**$26.14**107 rev9y ago](https://www.amazon.com/dp/B01M0SNAAW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users X-Large**DonJoy**$34.64**3.9★**▲ 265%**](https://www.amazon.com/dp/B01LXW5GLM) [**DonJoy DA161AB01-BLK-S M Stabilizing Ankle Brace Lightweight Low Profile Dual Compression Strap for Strain Sprain Arthritis 7.5 to 9.5**DonJoy**$23.22**4.4★**▲ 112%**](https://www.amazon.com/dp/B073T33KNT) [**DonJoy Stabilizing Speed Pro Ankle Support Brace Small black**DonJoy**$26.48**4.4★**▲ 85%**](https://www.amazon.com/dp/B017S3780Q) [**DonJoy Stabilizing Speed Pro Ankle Brace - Medium**DonJoy**$30.60**4.4★**▲ 59%**](https://www.amazon.com/dp/B017S378GU) [**DonJoy Stabilizing PRO Ankle Brace - Medium White**DonJoy**$30.92**4.4★**▲ 56%**](https://www.amazon.com/dp/B00VM680Q2)
**~~View all trending →~~**
## **What buyers say about donjoy ankle braces**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Joint Pain**15%
*“Useful ankle strengthening brace”*
**Comfort-Overall**10%
*“It is comfortable”*
**Size-Overall**8%
*“Fits perfectly”*
**Support-Overall**8%
*“Good support”*
**Protection**8%
*“I would highly recommend to protect or lessen the chance of injury”*
**Ease Of Use**8%
*“Its so simple to use”*
**Durability**5%
*“It didn't fall apart”*
**Velcro Quality**4%
*“attached to a Velcro closure is comfortable and the lace up is already done for you”*
**Quality-Overall**4%
*“Good product we'll buy again”*
**Advertised Vs Actual Product**4%
*“Does what it says it should”*
### **What buyers complain about **
**Comfort-Overall**18%
*“Uncomfortable”*
**Quality-Overall**10%
*“Please read and believe the many negative reviews”*
**Ease Of Use**8%
*“I found the item to be difficult to put on”*
**Balance/Stability**5%
*“Very loose in the ankle it does not stabilize well”*
**Strength**5%
*“Not good support”*
**Durability**5%
*“Good product it didn't last as long as I thought it would have to buy it again”*
**Assembly/Installation**5%
*“difficult to put in”*
**Color Fading/Discoloration**5%
*“The white one gets discolored”*
**Value For Money**5%
*“For $30 to get a product like this was useless”*
**Product Condition**5%
*“It was definitely used”*
### **Top return reasons **
**Size-Overall**68%
**Advertised Vs Actual Product**8%
**Comfort-Overall**4%
**Functionality-Overall**3%
**Joint Pain**3%
**Product Condition**2%
**Ease Of Use**1%
**Pain Relief-Overall**1%
**Strap/String Quality**1%
**Quality-Overall**1%
## **Common questions**
- **Is donjoy ankle braces profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 20 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the donjoy ankle braces niche?**
- 3 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in donjoy ankle braces?**
- Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Ease Of Use. The return rate is 11.3% — above our launch gate.
- **When does demand for donjoy ankle braces peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the donjoy ankle braces niche?**
- Listings span $22.51–$59.93; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.
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