---
title: "Dong Quai — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dong-quai"
last_updated: "2026-08-05T21:26:51.861Z"
locale: en
meta:
description: "Niche score 52/100 · $127K/yr market · 119K searches/yr · $17.15 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $127K/yr market · 119K searches/yr · $17.15 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dong Quai — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **dong quai**
**Worth a look**
Shows low returns (0.0%), but soft demand (-14.4% this quarter) keeps it on the watch list.
Market size 29Growth 18Conversion 68Competition 48Returns 100Price range 72Avg price 80Brand share 64Review moat 69Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.63–$28.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****753.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$127K**
$127K/yr · 119K searches
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dong quai is a $127K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dong quai market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$103K–$137K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,762**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**29%**
- Nature's Answer23% - Nutricost17% - Horbäach17% - Wild & Organic6% - NOW Foods5% - Carlyle5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/dong-quai/trend)
## **Top dong quai search terms**
- **dong quai**77K/yr-12.3%5.9% conv. - **dong quai root**11K/yr-24.7%4.4% conv. - **dong quai capsules**4K/yr+132.8%7.5% conv. - **don quai herb**6K/yr-4.8%6.6% conv. - **dong quai herb**5K/yr-31.2%2.5% conv. - **don quai**4K/yr-13.0%5.9% conv. - **don qui**3K/yr-18.1%1.7% conv. - **dong quai supplement for women**10K/yr-76.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/dong-quai/search-terms)
## **Top dong quai products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$13K15%$19K20%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horbach Dong Quai Capsules | 150 Count | Traditional Herb**Horbäach**$10.31**4.6★319 rev](https://www.amazon.com/dp/B0C91ZK92W) [2**Natures Answer Dong Quai Womens Support Supplement - Female Hormonal Support Female Wellness Supplement Liquid Extract Alcohol Free Gluten Free Kosher - 1 oz**Nature's Answer**$13.48**4.4★566 rev](https://www.amazon.com/dp/B000EPYDJU) [3**Nutricost Dong Quai (565mg) 120 Capsules Angelica Sinensis Gluten-Free**Nutricost**$11.79**4.5★1,376 rev](https://www.amazon.com/dp/B079BDWWPH) [4**Natures Answer Dong Quai Root 1000mg | Dietary Supplement | Supports Female Hormone Balance | Non-GMO Vegan Kosher Certified & Gluten-Free | Vegetarian Capsules 90ct**Nature's Answer**$13.91**4.3★1,434 rev](https://www.amazon.com/dp/B0001TS200) [5**Nutricost Dong Quai 565mg 240 Capsules (Angelica Sinensis) Gluten-Free**Nutricost**$15.69**4.5★1,376 rev](https://www.amazon.com/dp/B071JPSW8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FullChea - Dried Dong Quai Root 4oz/114g Premium Sifted Angelica Sinensis**FullChea**$9.77**3 rev4mo ago](https://www.amazon.com/dp/B0GS11MNS9) [**HERBENENERGYflow Dong Quai Supplement for Women Health Support Menopause Relief | Female Balance & Hot Flashes Relief. | Non-GMO Vegetarian Capsules w/Black Cohosh Red Clover. 90 Count**HERBENERGYflow**$18.26**8 rev6mo ago](https://www.amazon.com/dp/B0GGHBKTK8) [**Dong Quai (Angelica Sinensis Root) - 4oz (113g) | 100% Natural Dried Dang GUI Herb | Traditional Herb Non-GMO Resealable Bag**Zunhai Food**$14.92**3 rev7mo ago](https://www.amazon.com/dp/B0G3PHDPVY) [**Clear Source Herbs Organic Dong Quai Root (Angelicae Sinensis Radix/Dang Gui/Quan Gui Pian) USDA Certified Organic Lab-Tested Premium Sliced Root for Herbal Tea Decoctions**Clear Source**$22.62**2 rev8mo ago](https://www.amazon.com/dp/B0G36BNZYX) [**Hormone Harmony for Women with Black Cohosh Dong Quai & Red Clover Natural Hormone Balance for Women of All Ages Supports PMS Menopause & Mood Womens Hormone Balance Supplement 60 Capsules**Vimerson Health**$22.87**58 rev8mo ago](https://www.amazon.com/dp/B0FHWVYX4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FullChea - Dried Dong Quai Root 4oz/114g Premium Sifted Angelica Sinensis**FullChea**$9.77**5.0★**▲ 364%**](https://www.amazon.com/dp/B0GS11MNS9) [**Dong Quai (Angelica Sinensis Root) - 4oz (113g) | 100% Natural Dried Dang GUI Herb | Traditional Herb Non-GMO Resealable Bag**Zunhai Food**$14.92**5.0★**▲ 298%**](https://www.amazon.com/dp/B0G3PHDPVY) [**Clear Source Herbs Organic Dong Quai Root (Angelicae Sinensis Radix/Dang Gui/Quan Gui Pian) USDA Certified Organic Lab-Tested Premium Sliced Root for Herbal Tea Decoctions**Clear Source**$22.62**4.5★**▲ 294%**](https://www.amazon.com/dp/B0G36BNZYX) [**HERBENENERGYflow Dong Quai Supplement for Women Health Support Menopause Relief | Female Balance & Hot Flashes Relief. | Non-GMO Vegetarian Capsules w/Black Cohosh Red Clover. 90 Count**HERBENERGYflow**$18.26**5.0★**▲ 228%**](https://www.amazon.com/dp/B0GGHBKTK8) [**Biokoma Angelica Dried Root 100g 3.55oz Loose Herb Dong Quai Angelica Archangelica Herbal Tea Digestive Respiratory Support Womens Health Resealable Pouch Non-GMA No Additives No Preservatives Kosher**Biokoma**$16.70**4.6★**▲ 190%**](https://www.amazon.com/dp/B08FHD8HZX)
**~~View all trending →~~**
## **What buyers say about dong quai**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Menstrual Issues**17%
*“Menopause relief”*
**Quality-Overall**15%
*“Seriously hands down amazing”*
**Sleep Quality**9%
*“Makes for a great night of sleep”*
**Hormonal Balance**7%
*“This natural supplement helps with hormones”*
**Energy Level**4%
*“Finally have my energy back”*
**Vitamin**4%
*“Great supplement”*
**Value For Money**3%
*“Worth it”*
**Flavor**3%
*“pleasant herbal flavor with a light floral note that makes it easy to drink”*
**Stress/Anxiety**2%
*“overall it has helped me to stay stable throughout my cycle”*
**Focus Enhancement**2%
*“Really helps with maintaining and regulating balance”*
### **What buyers complain about **
**Functionality-Overall**8%
*“Didn't work for me”*
**Taste-Overall**7%
*“The taste is terrible”*
**Quality-Overall**6%
*“Apparently not returnable- no idea how this has good reviews”*
**Side Effects**5%
*“Negative Side Effects”*
**Advertised Vs Actual Product**5%
*“I just realized that this product wont help as advertised”*
**Allergies**5%
*“Allergic Reaction”*
**Acid Regulator/Stomach Ache Relief**5%
*“Bloating and Stomach Issues”*
**Pain Relief-Overall**4%
*“Hurts so bad”*
**Energy Level**4%
*“I was lacking energy”*
**Durability**4%
*“These worked for maybe a year then stopped working”*
### **Top return reasons **
**Value For Money**50%
**Vitamin**50%
## **Common questions**
- **Is dong quai profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dong quai niche?**
- 20 brands and 35 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in dong quai?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for dong quai peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dong quai niche?**
- Listings span $9.63–$28.69; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.
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