---
title: "Search terms — dm - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dm/search-terms"
last_updated: "2026-08-11T14:58:55.730Z"
locale: en
meta:
  description: "Niche score 25/100 · $83K/yr market · 362K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 25/100 · $83K/yr market · 362K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dm - Flapen"
---

# **dm**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 9Conversion 27Competition 11Returns 100Price range 23Avg price 38Brand share 0Review moat 25Quality gap 16

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****$10.60**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,998.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$6.78–$17.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$83K**

$83K/yr · 362K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-32.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms