---
title: "Dixie Paper Plates — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dixie-paper-plates"
last_updated: "2026-08-11T10:47:10.433Z"
locale: en
meta:
description: "Niche score 52/100 · $2.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $2.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dixie Paper Plates — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **dixie paper plates**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 35Conversion 98Competition 19Returns 99Price range 85Avg price 82Brand share 0Review moat 9Quality gap 13
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 778K searches
**Price range**
**Great****$5.51–$84.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.72**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****34,340.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dixie paper plates is a $2.4M/yr Amazon United States market (778K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dixie paper plates market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.7M–$3.5M**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**118**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Dixie92% - Dixie Ultra4% - Amazon Basics3% - Georgia-Pacific2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +7.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/dixie-paper-plates/trend)
## **Top dixie paper plates search terms**
- **dixie paper plates**403K/yr+5.8%15.7% conv. - **dixie**83K/yr+37.5%1.8% conv. - **dixie paper plates 10 inch**75K/yr-11.3%19.4% conv. - **dixie plates**71K/yr+10.2%14.9% conv. - **dixie ultra paper plates**28K/yr+9.3%12.6% conv. - **paper plates dixie**21K/yr+12.0%16.3% conv. - **dixie 10 inch paper plates**13K/yr+71.0%19.0% conv. - **dixie plates 10 inch heavy duty**16K/yr-3.1%16.6% conv. - **dixie ultra**13K/yr+6.4%7.3% conv. - **dixie ultra paper plates 10 1 16 inches**12K/yr-12.9%14.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/dixie-paper-plates/search-terms)
## **Top dixie paper plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$120K10%$239K15%$359K20%$478K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dixie Medium Paper Plates 8.5 Inch 90 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals**Dixie**$5.85**4.8★63,879 rev](https://www.amazon.com/dp/B0748J34WZ) [2**Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals**Dixie**$22.22**4.8★38,458 rev](https://www.amazon.com/dp/B099BWGZBP) [3**Dixie Large Paper Plates 10 Inch 150 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals**Dixie**$13.53**4.8★63,879 rev](https://www.amazon.com/dp/B074PY4Y8Y) [4**Dixie Ultra Large Paper Plates 10 Inch 100 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals**Dixie**$13.33**4.8★38,458 rev](https://www.amazon.com/dp/B00B9CTFWW) [5**Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals**Dixie**$8.67**4.8★63,879 rev](https://www.amazon.com/dp/B0748K8MG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary**Amazon Basics**$11.00**11,500 rev1y ago](https://www.amazon.com/dp/B0DN895DMC) [**Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals**Dixie Ultra**$5.89**1,598 rev2y ago](https://www.amazon.com/dp/B0CN626W8D) [**Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary**Amazon Basics**$5.51**57,231 rev3y ago](https://www.amazon.com/dp/B0C2CY22B8) [**Dixie 8 1/2 Inch Medium-Weight Disposable Paper Plates Pathways 300 Count Bulk Case 6 Packs/50 Count Per Pack (Georgia-Pacific #UX9P300)**Dixie**$39.54**1,950 rev4y ago](https://www.amazon.com/dp/B09YYZ96VN) [**Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals**Dixie**$22.22**38,458 rev5y ago](https://www.amazon.com/dp/B099BWGZBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary**Amazon Basics**$11.00**4.8★**▲ 93%**](https://www.amazon.com/dp/B0DN895DMC) [**Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals**Dixie**$8.67**4.8★**▲ 70%**](https://www.amazon.com/dp/B0748K8MG6) [**Dixie 8 1/2 Inch Medium-Weight Disposable Paper Plates Pathways 300 Count Bulk Case 6 Packs/50 Count Per Pack (Georgia-Pacific #UX9P300)**Dixie**$39.54**4.7★**▲ 52%**](https://www.amazon.com/dp/B09YYZ96VN) [**Dixie Ultra Large Paper Plates 10 Inch 44 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals**Dixie**$6.64**4.8★**▲ 50%**](https://www.amazon.com/dp/B00J3IPS5W) [**Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals**Dixie Ultra**$19.16**4.8★**▲ 35%**](https://www.amazon.com/dp/B010OV9KQ4)
**~~View all trending →~~**
## **What buyers say about dixie paper plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**21%
*“Heavy duty”*
**Value For Money**20%
*“Great Deal”*
**Quality-Overall**18%
*“These are quality paper plates”*
**Durability**8%
*“The plates are durable”*
**Size-Overall**7%
*“not super small either”*
**Advertised Vs Actual Product**4%
*“Product description was accurate”*
**Leak-Proof**3%
*“Leak proof”*
**Ease Of Use**3%
*“Very handy”*
**Thickness**3%
*“These plates are nice and thick”*
**Weight Heavy**1%
*“Heavy good for weighter items”*
### **What buyers complain about **
**Strength**16%
*“Extremely flimsy”*
**Size-Overall**16%
*“these plates are smaller than I usually order”*
**Quality-Overall**9%
*“Bad quality”*
**Thickness**6%
*“Not quite as thick as Dixie”*
**Value For Money**4%
*“Waste of money”*
**Smell**3%
*“they have an awful chemical smell”*
**Weight Heavy**2%
*“Heavy plate”*
**Leak-Proof**2%
*“Leaky”*
**Ease Of Cleaning**2%
*“Cuts down on my cleaning time”*
**Durability**2%
*“Not very durable”*
### **Top return reasons **
**Size-Overall**67%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Leak-Proof**4%
**Smell**3%
**Ease Of Use**1%
**Thin**1%
**Quality-Overall**1%
**Strength**1%
**Moist/Dry**1%
## **Common questions**
- **Is dixie paper plates profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 14 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dixie paper plates niche?**
- 4 brands and 118 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dixie paper plates?**
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for dixie paper plates peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dixie paper plates niche?**
- Listings span $5.51–$84.26; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 34,341 reviews — the moat a new listing must climb.
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