---
title: "Divani — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/divani"
last_updated: "2026-08-06T15:08:47.514Z"
locale: en
meta:
description: "Niche score 36/100 · $7K/yr market · 10K searches/yr · $27.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $7K/yr market · 10K searches/yr · $27.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Divani — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **divani**
**Skip it**
Soft demand (-72.2% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 34Competition 18Returns 100Price range 95Avg price 95Brand share 31Review moat 46Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.97–$34.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,918.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 10K searches
**Growth**
**Bad****-72.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, divani is a $7K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **divani market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$21K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **
**Sellers**
**11**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**7%**
- Micro Ingredients45% - DLOMFVFQ16% - BulkSupplements10% - Double Wood Supplements8% - Xaarty7% - BELANO7% - Open — no brand owns it (1 brand, 7%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — -72.2% search growth over the last 90 days.
500300Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/divani/trend)
## **Top divani products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$74420%$1K30%$2K40%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy**Micro Ingredients**$34.11**4.5★5,277 rev](https://www.amazon.com/dp/B08MWZQ4S6) [2**Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply**DLOMFVFQ**$17.97**4.3★292 rev](https://www.amazon.com/dp/B0FQBRL3RJ) [3**Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free**Micro Ingredients**$23.68**4.5★5,277 rev](https://www.amazon.com/dp/B0FGFPQCCW) [4**BulkSupplements.com Astaxanthin Softgels - Astaxanthin Supplements Antioxidant Source - Gluten Free 1 Softgel per Serving (10mg) 180 Count (Pack of 1)**BulkSupplements**$32.62**4.5★613 rev](https://www.amazon.com/dp/B0B9HNPB88) [5**Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood**Double Wood Supplements**$23.86**4.6★2,649 rev](https://www.amazon.com/dp/B09ZBL2LP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EMAZEN Astaxanthin 12mg with MCT Coconut Oil| | Natural Astaxanthin Supplements Support Skin and Eye Health | Antioxidant Supplement | 4 Month Supply | 120 Vegan Softgels**EMAZEN**$32.99**47 rev2mo ago](https://www.amazon.com/dp/B0GGM9QVBX) [**BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels**BELANO**$23.35**33 rev6mo ago](https://www.amazon.com/dp/B0GF86LP86) [**Xaarty 2Pack Premium Astaxanthin 12mg Natural Antioxidant Supplement for Eye Joint Skin Health Microalgae Source 4 Month Supply | Supports Internal Circulation 240 Softgels**Xaarty**$30.93**1,161 rev8mo ago](https://www.amazon.com/dp/B0G2L73R9T) [**Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply**DLOMFVFQ**$17.97**292 rev10mo ago](https://www.amazon.com/dp/B0FQBRL3RJ) [**Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free**Micro Ingredients**$23.68**5,277 rev1y ago](https://www.amazon.com/dp/B0FGFPQCCW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BulkSupplements.com Astaxanthin Softgels - Astaxanthin Supplements Antioxidant Source - Gluten Free 1 Softgel per Serving (10mg) 180 Count (Pack of 1)**BulkSupplements**$32.62**4.5★**▲ 338%**](https://www.amazon.com/dp/B0B9HNPB88) [**EMAZEN Astaxanthin 12mg with MCT Coconut Oil| | Natural Astaxanthin Supplements Support Skin and Eye Health | Antioxidant Supplement | 4 Month Supply | 120 Vegan Softgels**EMAZEN**$32.99**4.4★**▲ 336%**](https://www.amazon.com/dp/B0GGM9QVBX) [**Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood**Double Wood Supplements**$23.86**4.6★**▲ 209%**](https://www.amazon.com/dp/B09ZBL2LP2) [**Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply**DLOMFVFQ**$17.97**4.3★**▲ 55%**](https://www.amazon.com/dp/B0FQBRL3RJ) [**Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free**Micro Ingredients**$23.68**4.5★**▲ 22%**](https://www.amazon.com/dp/B0FGFPQCCW)
**~~View all trending →~~**
## **What buyers say about divani**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent Product”*
**Advertised Vs Actual Product**6%
*“As described”*
**Value For Money**5%
*“Value for your money”*
**Ease Of Chewing/Swallowing**5%
*“The softgels are easy to take”*
**Energy Level**5%
*“More energy”*
**Vitamin**5%
*“overall it's a good supplement”*
**Skin Health**4%
*“The skin glowing”*
**Eye-Hygiene**4%
*“Works good for the eyes”*
**Ingredients-Overall**3%
*“CLEAN ingredients”*
**Brightness/Shine/Glow**3%
*“The skin glowing”*
### **What buyers complain about **
**Functionality-Overall**7%
*“Not effective”*
**Side Effects**7%
*“side effects”*
**Allergies**6%
*“Sometimes I get rashes”*
**Advertised Vs Actual Product**6%
*“This, of course, is FALSE advertising”*
**Dosage**6%
*“I wish I ordered a lower dose”*
**Color**4%
*“there was red dye everywhere”*
**Ingredients-Overall**4%
*“Fake ingredients”*
**Value For Money**3%
*“for a better price”*
**Quality-Overall**3%
*“thats bad quality control on their part”*
**Size-Overall**3%
*“the capsule is small”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Color Fading/Discoloration**17%
**Size-Overall**11%
**Side Effects**11%
**Stain Resistance**11%
**Ease Of Use**6%
**Vitamin**6%
**Color**6%
## **Common questions**
- **Is divani profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -72.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the divani niche?**
- 7 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in divani?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.
- **What does it cost to enter the divani niche?**
- Listings span $17.97–$34.11; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 1,919 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)