---
title: "Diva Wash Laundry Detergent 128 Oz — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/diva-wash-laundry-detergent-128-oz"
last_updated: "2026-08-11T12:19:03.820Z"
locale: en
meta:
description: "Niche score 34/100 · $24K/yr market · 9K searches/yr · $72.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $24K/yr market · 9K searches/yr · $72.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Diva Wash Laundry Detergent 128 Oz — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **diva wash laundry detergent 128 oz**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 32Conversion 48Competition 13Returns 99Price range 95Avg price 85Brand share 0Review moat 24Quality gap 15
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$41.96–$86.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$72.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,546.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$24K**
$24K/yr · 9K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, diva wash laundry detergent 128 oz is a $24K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diva wash laundry detergent 128 oz market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$73K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- TYLER CANDLE COMPANY85% - ILIOS8% - Kinara7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +5.8% search growth over the last 90 days.
300200Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/health-household/diva-wash-laundry-detergent-128-oz/trend)
## **Top diva wash laundry detergent 128 oz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$7K45%$11K60%$14K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tyler Gallon Glam Wash Laundry Detergent Diva 128 Fl Oz (Pack of 1)**TYLER CANDLE COMPANY**$68.85**4.8★17,452 rev](https://www.amazon.com/dp/B002GDLUTE) [2**Tylers Diva Glam Wash Laundry Detergent Gallon (128 Fl oz) (Pack of 1) ILIOS Packaging.**TYLER CANDLE COMPANY**$69.09**4.8★805 rev](https://www.amazon.com/dp/B0CS388KTR) [3**Tyler Gallon Laundry Detergent - High Maintenance 128 oz.**TYLER CANDLE COMPANY**$69.33**4.7★4,685 rev](https://www.amazon.com/dp/B003C1IIDU) [4**Diva Wash Laundry Detergent Premium Diva Laundry Detergent with Vanilla and Patchouli Scent Long Lasting Phosphate-Free Scented Wash Liquid Spill-Proof Pull & Pour Cap 128 oz Ilios Packaging**ILIOS**$80.47**4.6★718 rev](https://www.amazon.com/dp/B0FQTHZYB9) [5**Tyler DIVA Glamorous Wash Laundry Detergent - 1 Gallon - With Olivi Stain Remover Pen - Fresh Scented Sachet - Laundry Detergent For Washing**Kinara**$86.92**4.8★2,798 rev](https://www.amazon.com/dp/B0812CJ5WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tyler Candle Company Glam Wash Laundry Detergent Diva Liquid 128 Fl Oz HE Safe w/Dryer Sachet Pouch Pull and Pour Spill Proof Cap**TYLER CANDLE COMPANY**$73.84**17,452 rev3mo ago](https://www.amazon.com/dp/B0FKBTG6XJ) [**Diva Wash Laundry Detergent Premium Diva Laundry Detergent with Vanilla and Patchouli Scent Long Lasting Phosphate-Free Scented Wash Liquid Spill-Proof Pull & Pour Cap 128 oz Ilios Packaging**ILIOS**$80.47**718 rev10mo ago](https://www.amazon.com/dp/B0FQTHZYB9) [**Tylers Diva Glam Wash Laundry Detergent Gallon (128 Fl oz) (Pack of 1) ILIOS Packaging.**TYLER CANDLE COMPANY**$69.09**805 rev2y ago](https://www.amazon.com/dp/B0CS388KTR) [**Tyler Candle Glamorous Wash Laundry Detergent Diva Bundle with Tyler Candle Mixer Melts Autoglam Freshener and Degreaser Pen (1 Gallon)**TYLER CANDLE COMPANY**$84.12**251 rev5y ago](https://www.amazon.com/dp/B092MPB8HY) [**Tyler Glam Wash Laundry Detergent Diva Liquid 64 Fl Oz (Half Gallon) HE Safe**TYLER CANDLE COMPANY**$41.96**5,100 rev6y ago](https://www.amazon.com/dp/B0851PS71Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tyler Candle Company Glam Wash Laundry Detergent Diva Liquid 128 Fl Oz HE Safe w/Dryer Sachet Pouch Pull and Pour Spill Proof Cap**TYLER CANDLE COMPANY**$73.84**4.8★**▲ 203%**](https://www.amazon.com/dp/B0FKBTG6XJ) [**Tyler Gallon Glam Wash Laundry Detergent Diva 128 Fl Oz (Pack of 1)**TYLER CANDLE COMPANY**$68.85**4.8★**▲ 17%**](https://www.amazon.com/dp/B002GDLUTE) [**Tylers Diva Glam Wash Laundry Detergent Gallon (128 Fl oz) (Pack of 1) ILIOS Packaging.**TYLER CANDLE COMPANY**$69.09**4.8★**— 8%**](https://www.amazon.com/dp/B0CS388KTR) [**Diva Wash Laundry Detergent Premium Diva Laundry Detergent with Vanilla and Patchouli Scent Long Lasting Phosphate-Free Scented Wash Liquid Spill-Proof Pull & Pour Cap 128 oz Ilios Packaging**ILIOS**$80.47**4.6★**— 2%**](https://www.amazon.com/dp/B0FQTHZYB9) [**Tyler DIVA Glamorous Wash Laundry Detergent - 1 Gallon - With Olivi Stain Remover Pen - Fresh Scented Sachet - Laundry Detergent For Washing**Kinara**$86.92**4.8★**— 8%**](https://www.amazon.com/dp/B0812CJ5WY)
**~~View all trending →~~**
## **What buyers say about diva wash laundry detergent 128 oz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“The scent is fresh”*
**Quality-Overall**5%
*“The quality of this detergent is evident in how fresh”*
**Ease Of Cleaning**5%
*“Cleans well”*
**Value For Money**5%
*“DEFINITELY WORTH THE PRICE”*
**Washability**3%
*“Washes well”*
**Cleansing**2%
*“the detergent cleans really well”*
**Durability**1%
*“Also, lasts a long time”*
**Size-Overall**1%
*“Perfect size bottle”*
**Strength**1%
*“it was way stronger”*
**Ingredients-Overall**0%
*“Very very good Essence”*
### **What buyers complain about **
**Smell**28%
*“Very strong smell”*
**Value For Money**21%
*“Not worth the price”*
**Dilute/Watery**9%
*“Watered Down”*
**Allergies**3%
*“he broke out with a rash”*
**Leak-Proof**3%
*“Packaged arrived leaking :”*
**Product Condition**2%
*“it was a used product”*
**Thickness**1%
*“Not as thick as before”*
**Quality-Overall**1%
*“The quality is not reliable”*
**Size-Overall**1%
*“Very disappointed as it is a large jug”*
**Advertised Vs Actual Product**1%
*“This is either STALE or old or watered down or something because it does NOT SMELL THE SAME”*
### **Top return reasons **
**Smell**54%
**Leak-Proof**25%
**Advertised Vs Actual Product**5%
**Dilute/Watery**3%
**Size-Overall**3%
**Value For Money**3%
**Maintenance And Repair**1%
**Ease Of Cleaning**1%
**Product Condition**1%
**Quality-Overall**1%
## **Common questions**
- **Is diva wash laundry detergent 128 oz profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the diva wash laundry detergent 128 oz niche?**
- 3 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in diva wash laundry detergent 128 oz?**
- Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.2%.
- **When does demand for diva wash laundry detergent 128 oz peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the diva wash laundry detergent 128 oz niche?**
- Listings span $41.96–$86.92; the average listing price is $72.66 (sweet spot $15–$100). The average incumbent carries 5,547 reviews — the moat a new listing must climb.
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