---
title: "Dishwasher Detergent Powder — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dishwasher-detergent-powder"
last_updated: "2026-08-11T09:56:27.105Z"
locale: en
meta:
description: "Niche score 50/100 · $2.2M/yr market · 638K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $2.2M/yr market · 638K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dishwasher Detergent Powder — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **dishwasher detergent powder**
**Worth a look**
Shows searches that convert (20.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 95Growth 21Conversion 100Competition 0Returns 99Price range 60Avg price 81Brand share 0Review moat 23Quality gap 42
**Conversion**
**Incredible****20.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 638K searches
**Avg price**
**Great****$17.32**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.70–$27.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,211.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dishwasher detergent powder is a $2.2M/yr Amazon United States market (638K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher detergent powder market data**
- **Units sold / yr**
- **100K–125K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Conversion rate**
- **20.3%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Cascade86% - Molly's Suds8% - Seventh Generation6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/dishwasher-detergent-powder/trend)
## **Top dishwasher detergent powder search terms**
- **dishwasher powder**197K/yr-12.2%11.8% conv. - **cascade powder**100K/yr-19.8%30.1% conv. - **dishwasher detergent powder**92K/yr-11.5%12.7% conv. - **powder dishwasher detergent**59K/yr-17.2%13.0% conv. - **dishwasher powder detergent**27K/yr+15.6%13.1% conv. - **cascade dishwasher powder**20K/yr+15.1%23.8% conv. - **dish detergent powder**19K/yr-0.6%16.1% conv. - **dishwashing powder**18K/yr+1.0%11.4% conv. - **cascade powder dishwasher detergent**16K/yr+14.7%24.5% conv. - **cascade complete powder**15K/yr+3.8%29.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/dishwasher-detergent-powder/search-terms)
## **Top dishwasher detergent powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$562K50%$1.1M75%$1.7M100%$2.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cascade Complete Powder Dishwasher Detergent Fresh Scent 75 oz White**Cascade**$6.70**4.6★11,699 rev](https://www.amazon.com/dp/B000VCFBFG) [2**Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)**Molly's Suds**$17.75**4.3★9,197 rev](https://www.amazon.com/dp/B0FC6ZZCL2) [3**Seventh Generation Dishwasher Detergent Powder + Rinse Aid Free & Clear**Seventh Generation**$27.51**4.6★739 rev](https://www.amazon.com/dp/B00J5HGBZM)
### **Newest**
by launch date
[**Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)**Molly's Suds**$17.75**9,197 rev1y ago](https://www.amazon.com/dp/B0FC6ZZCL2) [**Seventh Generation Dishwasher Detergent Powder + Rinse Aid Free & Clear**Seventh Generation**$27.51**739 rev14y ago](https://www.amazon.com/dp/B00J5HGBZM) [**Cascade Complete Powder Dishwasher Detergent Fresh Scent 75 oz White**Cascade**$6.70**11,699 rev16y ago](https://www.amazon.com/dp/B000VCFBFG)
### **Trending**
90-day click momentum
[**Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)**Molly's Suds**$17.75**4.3★**▲ 28%**](https://www.amazon.com/dp/B0FC6ZZCL2) [**Cascade Complete Powder Dishwasher Detergent Fresh Scent 75 oz White**Cascade**$6.70**4.6★**— 2%**](https://www.amazon.com/dp/B000VCFBFG) [**Seventh Generation Dishwasher Detergent Powder + Rinse Aid Free & Clear**Seventh Generation**$27.51**4.6★**— 6%**](https://www.amazon.com/dp/B00J5HGBZM)
## **What buyers say about dishwasher detergent powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**34%
*“Cleans well”*
**Value For Money**10%
*“Good price”*
**Quality-Overall**10%
*“Reliable product”*
**Efficiency**6%
*“still effective”*
**Residue**4%
*“does not leave residue”*
**Advertised Vs Actual Product**4%
*“As described”*
**Eco Friendliness**3%
*“more eco-friendly IMO”*
**Ease Of Use**3%
*“Easy to use”*
**Cleansing**3%
*“Most importantly, it cleans dishes thoroughly”*
**Durability**2%
*“Great product, have used the powder for years”*
### **What buyers complain about **
**Residue**14%
*“Leaves residue on dishes”*
**Ease Of Cleaning**10%
*“Doesnt get dishes clean”*
**Functionality-Overall**8%
*“Nothing works”*
**Smell**6%
*“traditional detergent leaves a heavy smell on our metal cups, and lids”*
**Quality-Overall**6%
*“but its performance was pretty pitiful”*
**Value For Money**5%
*“Greta price for a lot of detergent”*
**Water Resistance**4%
*“A hard water nightmare”*
**Color Fading/Discoloration**4%
*“it leaves white powder on the dishes”*
**Eco Friendliness**3%
*“I dont like the environmental or child hazard from those”*
**Durability**3%
*“Started Out Well-Didn't last”*
### **Top return reasons **
**Leak-Proof**29%
**Advertised Vs Actual Product**16%
**Residue**8%
**Functionality-Overall**8%
**Ease Of Cleaning**7%
**Smell**6%
**Value For Money**5%
**Powdered/Crumbled**3%
**Chunk/Clump/Collection**3%
**Stain Resistance**2%
## **Common questions**
- **Is dishwasher detergent powder profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 3 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dishwasher detergent powder niche?**
- 3 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dishwasher detergent powder?**
- Top complaints mined from reviews: Residue, Ease Of Cleaning, Functionality-Overall. The return rate is 0.1%.
- **When does demand for dishwasher detergent powder peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dishwasher detergent powder niche?**
- Listings span $6.70–$27.51; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 7,212 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)