---
title: "Dishwasher Detergent Liquid — $3.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dishwasher-detergent-liquid"
last_updated: "2026-08-06T02:09:10.589Z"
locale: en
meta:
description: "Niche score 48/100 · $3.7M/yr market · 1.4M searches/yr · $12.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $3.7M/yr market · 1.4M searches/yr · $12.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwasher Detergent Liquid — $3.7M/yr Amazon US Niche (2026) - Flapen"
---
# **dishwasher detergent liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 23Conversion 100Competition 12Returns 99Price range 41Avg price 56Brand share 0Review moat 21Quality gap 21
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 1.4M searches
**Avg price**
**Good****$12.66**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.48–$21.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,797.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dishwasher detergent liquid is a $3.7M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher detergent liquid market data**
- **Units sold / yr**
- **250K–300K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$3.2M–$3.8M**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **33%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Cascade82% - Finish13% - Seventh Generation5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/dishwasher-detergent-liquid/trend)
## **Top dishwasher detergent liquid search terms**
- **cascade complete dishwasher gel**113K/yr+202.4%27.7% conv. - **dishwasher detergent liquid**207K/yr-14.1%14.4% conv. - **dishwasher liquid**163K/yr-5.5%10.4% conv. - **liquid dishwasher detergent**166K/yr-27.9%15.5% conv. - **cascade dishwasher liquid**292K/yr-62.7%20.9% conv. - **dish washer liquid**51K/yr+4.5%13.7% conv. - **dishwasher gel**44K/yr+2.4%9.9% conv. - **cascade complete**54K/yr-17.8%4.8% conv. - **dishwasher liquid detergent**45K/yr-2.8%13.2% conv. - **cascade dishwasher detergent**37K/yr+10.1%5.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/dishwasher-detergent-liquid/search-terms)
## **Top dishwasher detergent liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$554K30%$1.1M45%$1.7M60%$2.2M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cascade Complete Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Citrus 75oz**Cascade**$6.98**4.8★16,714 rev](https://www.amazon.com/dp/B00MB3JW44) [2**Finish Gel Liquid Dishwasher Detergent Advanced Deep Cleaning Power Dish Soap Fights Tough Stains Dishwasher Soap Plastic-Free & Septic Safe Dish Detergent Lemon Scent 75oz**Finish**$5.65**4.4★17,046 rev](https://www.amazon.com/dp/B001KYUJEC) [3**Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz**Cascade**$9.91**4.7★1,428 rev](https://www.amazon.com/dp/B08R7FB5JS) [4**Cascade Complete Gel Dishwasher Detergent Fresh Scent 45 Oz**Cascade**$18.29**4.8★16,714 rev](https://www.amazon.com/dp/B01MZFF091) [5**Seventh Generation Dishwasher Detergent Gel Lemon Scent 2 pack for sparkling dishes dishwasher soap 70 oz**Seventh Generation**$17.87**4.6★7,421 rev](https://www.amazon.com/dp/B0DS3Q2BGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seventh Generation Dishwasher Detergent Gel Lemon Scent 2 pack for sparkling dishes dishwasher soap 70 oz**Seventh Generation**$17.87**7,421 rev1y ago](https://www.amazon.com/dp/B0DS3Q2BGN) [**Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz**Cascade**$9.91**1,428 rev5y ago](https://www.amazon.com/dp/B08R7FB5JS) [**Cascade Complete +Oxi Gel Dishwashing Detergent Fresh Scent 60 fl oz**Cascade**$21.53**1,071 rev6y ago](https://www.amazon.com/dp/B0855HX9R5) [**Cascade Advanced Power Liquid Machine Dishwasher Detergent with Dawn 125-Fl. Oz Plastic Bottle (125 Fl Oz)**Cascade**$21.33**3,023 rev10y ago](https://www.amazon.com/dp/B00GEZ9V3C) [**Cascade Complete Dishwasher Detergent Liquid Gel Fresh Scent 75 oz**Cascade**$6.89**16,714 rev12y ago](https://www.amazon.com/dp/B00IJGC6F4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cascade Advanced Power Liquid Machine Dishwasher Detergent with Dawn 125-Fl. Oz Plastic Bottle (125 Fl Oz)**Cascade**$21.33**4.8★**▲ 87%**](https://www.amazon.com/dp/B00GEZ9V3C) [**Finish Gel Liquid Dishwasher Detergent Advanced Deep Cleaning Power Dish Soap Fights Tough Stains Dishwasher Soap Plastic-Free & Septic Safe Dish Detergent Lemon Scent 75oz**Finish**$5.65**4.4★**▲ 25%**](https://www.amazon.com/dp/B001KYUJEC) [**Cascade Complete Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Citrus 75oz**Cascade**$6.98**4.8★**▲ 10%**](https://www.amazon.com/dp/B00MB3JW44) [**Seventh Generation Dishwasher Detergent Gel Lemon Scent 2 pack for sparkling dishes dishwasher soap 70 oz**Seventh Generation**$17.87**4.6★**— 10%**](https://www.amazon.com/dp/B0DS3Q2BGN) [**Cascade Complete Gel Dishwasher Detergent Fresh Scent 45 Oz**Cascade**$18.29**4.8★**— 1%**](https://www.amazon.com/dp/B01MZFF091)
**~~View all trending →~~**
## **What buyers say about dishwasher detergent liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**25%
*“Cleans well”*
**Value For Money**15%
*“Worth the money”*
**Quality-Overall**9%
*“Just as good as the expensive brands”*
**Efficiency**8%
*“Does the job better than a gel”*
**Smell**7%
*“Nice mild scent”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Residue**3%
*“doesnt leave behind any residue”*
**Cleansing**3%
*“cleans beautifully”*
**Ease Of Use**2%
*“The gel is easy to use”*
**Solubility**2%
*“The pods dissolve completely”*
### **What buyers complain about **
**Ease Of Cleaning**23%
*“Not cleaning”*
**Smell**13%
*“Strong Chemical smell”*
**Residue**12%
*“Leaves residue on dishes”*
**Leak-Proof**6%
*“Leaks”*
**Value For Money**5%
*“Waste of money”*
**Functionality-Overall**4%
*“Doesnt work great”*
**Quality-Overall**4%
*“Not at all the quality that I expected”*
**Stain Resistance**3%
*“Dishes come out with stains”*
**Advertised Vs Actual Product**2%
*“This is not what it says it is”*
**Dilute/Watery**2%
*“All 3 are not at all the gel--rather a very watered down version”*
### **Top return reasons **
**Leak-Proof**28%
**Smell**21%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Functionality-Overall**6%
**Ease Of Cleaning**5%
**Size-Overall**4%
**Residue**2%
**Stain Resistance**2%
**Washability**2%
## **Common questions**
- **Is dishwasher detergent liquid profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 9 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dishwasher detergent liquid niche?**
- 3 brands and 75 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dishwasher detergent liquid?**
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Residue. The return rate is 0.1%.
- **When does demand for dishwasher detergent liquid peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dishwasher detergent liquid niche?**
- Listings span $5.48–$21.53; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 10,797 reviews — the moat a new listing must climb.
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