---
title: "Dishwasher Deodorizer — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dishwasher-deodorizer"
last_updated: "2026-08-06T19:04:54.308Z"
locale: en
meta:
description: "Niche score 44/100 · $116K/yr market · 74K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $116K/yr market · 74K searches/yr · $10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwasher Deodorizer — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **dishwasher deodorizer**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 51Conversion 97Competition 17Returns 98Price range 21Avg price 34Brand share 4Review moat 18Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+21.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.04**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$116K**
$116K/yr · 74K searches
**Price range**
**Bad****$4.49–$17.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****17,436.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dishwasher deodorizer is a $116K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher deodorizer market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$80K–$100K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Finish49% - Affresh30% - Wellnax Breeze Refresh8% - ACTIVE8% - Clean Elements4% - Y-Kelin2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/health-household/dishwasher-deodorizer/trend)
## **Top dishwasher deodorizer search terms**
- **dishwasher deodorizer**21K/yr+20.6%14.5% conv. - **dishwasher odor eliminator**15K/yr+27.9%12.5% conv. - **dishwasher freshener**12K/yr+13.1%10.3% conv. - **dishwasher smell eliminator**6K/yr+28.3%17.3% conv. - **dishwasher deodorizer odor eliminator**5K/yr+48.9%18.9% conv. - **dishwasher freshener deodorizer**3K/yr+82.8%13.6% conv. - **dishwasher air freshener**3K/yr+28.7%11.9% conv. - **dishwasher smell**2K/yr+3.2%13.3% conv. - **dishwasher smell remover**3K/yr-48.9%11.4% conv. - **dishwasher air freshener clip**3K/yr-90.1%12.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/dishwasher-deodorizer/search-terms)
## **Top dishwasher deodorizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Affresh Dishwasher Cleaner Helps Power Away Odor Causing Residues & Grime Inside Pump Tub & Hoses 6 Tablets 6 Month Supply**Affresh**$8.72**4.6★79,934 rev](https://www.amazon.com/dp/B00SXC85IQ) [2**Finish Freshener Lemon And Lime (pack Of 3)**Finish**$16.57**4.3★2,191 rev](https://www.amazon.com/dp/B0080ODVX6) [3**Finish Dishwasher Freshener Lemon and Lime**Finish**$7.47**4.3★1,163 rev](https://www.amazon.com/dp/B0176MCKRK) [4**Wellnax Dishwasher Freshener (Lemon)**Wellnax Breeze Refresh**$6.89**3.9★289 rev](https://www.amazon.com/dp/B0BVBGQKJN) [5**Dishwasher Cleaner And Deodorizer Tablets - 24 Pack Deep Cleaning Descaler Pods for Dish Washer Machine Heavy Duty Septic Safe Natural Limescale Remover Calcium Odor Smell - 12 Month Supply**ACTIVE**$17.82**4.6★33,259 rev](https://www.amazon.com/dp/B09MV5B75Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dishwasher Cleaner Tablets & Deodorizer 24 Pack (12 Month Supply) Deep Cleaning Descaler Pods Removes Limescale Hard Water Calcium Grease & Odor Septic Safe Heavy Duty for Dish Washer**Clean Elements**$11.35**202 rev4mo ago](https://www.amazon.com/dp/B0G2DQJ7JZ) [**Dishwasher Cleaner and Deodorizer Tablets Dishwasher Cleaning Tablets 24 Pack - Helps Remove Limescale & Odor Prevents Buildup in Pipes Safe for All Dishwashers Lemon Scent - 12 Month Supply**Y-Kelin**$8.69**618 rev1y ago](https://www.amazon.com/dp/B0DDP55K4N) [**Wellnax Dishwasher Freshener (Lemon)**Wellnax Breeze Refresh**$6.89**289 rev3y ago](https://www.amazon.com/dp/B0BVBGQKJN) [**Finish - Finish Duplo Lemon Dishwasher Freshener**Finish**$11.97**4,509 rev3y ago](https://www.amazon.com/dp/B00XAEL2GO) [**Dishwasher Cleaner And Deodorizer Tablets - 24 Pack Deep Cleaning Descaler Pods for Dish Washer Machine Heavy Duty Septic Safe Natural Limescale Remover Calcium Odor Smell - 12 Month Supply**ACTIVE**$17.82**33,259 rev4y ago](https://www.amazon.com/dp/B09MV5B75Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dishwasher Cleaner Tablets & Deodorizer 24 Pack (12 Month Supply) Deep Cleaning Descaler Pods Removes Limescale Hard Water Calcium Grease & Odor Septic Safe Heavy Duty for Dish Washer**Clean Elements**$11.35**4.6★**▲ 229%**](https://www.amazon.com/dp/B0G2DQJ7JZ) [**Affresh Dishwasher Cleaner Helps Power Away Odor Causing Residues & Grime Inside Pump Tub & Hoses 6 Tablets 6 Month Supply**Affresh**$8.72**4.6★**▲ 50%**](https://www.amazon.com/dp/B00SXC85IQ) [**Finish Dishwasher Freshener Lemon and Lime**Finish**$7.47**4.3★**▲ 21%**](https://www.amazon.com/dp/B0176MCKRK) [**Finish Freshener Lemon And Lime (pack Of 3)**Finish**$16.57**4.3★**▲ 20%**](https://www.amazon.com/dp/B0080ODVX6) [**Dishwasher Cleaner and Deodorizer Tablets Dishwasher Cleaning Tablets 24 Pack - Helps Remove Limescale & Odor Prevents Buildup in Pipes Safe for All Dishwashers Lemon Scent - 12 Month Supply**Y-Kelin**$8.69**4.4★**▲ 10%**](https://www.amazon.com/dp/B0DDP55K4N)
**~~View all trending →~~**
## **What buyers say about dishwasher deodorizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**25%
*“Cleans well”*
**Smell**19%
*“clean fragrance”*
**Quality-Overall**12%
*“Excellent product”*
**Ease Of Use**8%
*“Ease of use”*
**Advertised Vs Actual Product**7%
*“True to picture”*
**Efficiency**7%
*“Cleans well”*
**Value For Money**6%
*“Best value”*
**Brightness/Shine/Glow**2%
*“Great shine and sparkle”*
**Freshness**1%
*“Clean and fresh”*
**Product Condition**1%
*“It looked brand new”*
### **What buyers complain about **
**Smell**23%
*“The smell is very artificial”*
**Ease Of Cleaning**15%
*“Very poor cleaning”*
**Functionality-Overall**11%
*“Did Not Work”*
**Leak-Proof**7%
*“made it leak”*
**Value For Money**4%
*“expensive”*
**Residue**3%
*“especially with residue”*
**Quality-Overall**3%
*“Cheap”*
**Instructions/User Manual/Troubleshooting**2%
*“No directions in English”*
**Washability**2%
*“Hand washing just didnt do the trick”*
**Heating**1%
*“even after running on hot twice”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**15%
**Value For Money**14%
**Leak-Proof**9%
**Smell**8%
**Ease Of Cleaning**8%
**Defective Material/Parts**3%
**Size-Overall**2%
**Compatibility-Overall**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is dishwasher deodorizer profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dishwasher deodorizer niche?**
- 6 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dishwasher deodorizer?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Functionality-Overall. The return rate is 0.3%.
- **When does demand for dishwasher deodorizer peak?**
- Demand peaks in Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the dishwasher deodorizer niche?**
- Listings span $4.49–$17.82; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 17,436 reviews — the moat a new listing must climb.
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