---
title: "Trend — dish soap refills - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-soap-refills/trend"
last_updated: "2026-08-11T10:49:36.585Z"
locale: en
meta:
  description: "Niche score 55/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dish soap refills - Flapen"
---

# **dish soap refills**

**Worth a look**

Shows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 95Growth 31Conversion 99Competition 56Returns 99Price range 36Avg price 40Brand share 14Review moat 15Quality gap 19

**Conversion**

**Incredible****19.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 1.0M searches

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.84**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$3.82–$21.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+4.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****21,614.7**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Trend