---
title: "Dish Soap Refills — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-soap-refills"
last_updated: "2026-08-11T10:47:03.997Z"
locale: en
meta:
description: "Niche score 55/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dish Soap Refills — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **dish soap refills**
**Worth a look**
Shows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 95Growth 31Conversion 99Competition 56Returns 99Price range 36Avg price 40Brand share 14Review moat 15Quality gap 19
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 1.0M searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.84**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.82–$21.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****21,614.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dish soap refills is a $2.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish soap refills market data**
- **Units sold / yr**
- **200K–250K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**658**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**3%**
- Mrs. MEYER'S42% - Method32% - Dawn15% - Ajax3% - Seventh Generation3% - Amazon Basics2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +4.6% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/dish-soap-refills/trend)
## **Top dish soap refills search terms**
- **dish soap refill**379K/yr+5.0%13.6% conv. - **method dish soap**202K/yr+7.3%13.0% conv. - **meyers dish soap refill**103K/yr-3.3%27.7% conv. - **mrs meyers dish soap refill**89K/yr+2.5%20.5% conv. - **method dish soap refill**80K/yr+19.0%10.5% conv. - **myers dish soap refill**46K/yr+1.2%20.8% conv. - **dish soap method**17K/yr+3.2%16.0% conv. - **mrs myers dish soap refill**18K/yr-11.9%15.8% conv. - **grove dish soap**12K/yr+4.9%1.0% conv. - **large dish soap**9K/yr+12.5%10.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/dish-soap-refills/search-terms)
## **Top dish soap refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$214K20%$428K30%$643K40%$857K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mrs. Meyers Clean Day Liquid Dish Soap Refill Lemon Verbena 48 Fl Oz**Mrs. MEYER'S**$10.81**4.8★35,454 rev](https://www.amazon.com/dp/B07N29MLNZ) [2**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★120,638 rev](https://www.amazon.com/dp/B0FX5X647R) [3**Method Gel Dish Soap Refill Clementine Scent Powerful Cleaning Formula Large Refill Tub Cuts Through Grease 54 Fl Oz**Method**$11.04**4.8★2,332 rev](https://www.amazon.com/dp/B092RDQHDZ) [4**MRS. MEYERS CLEAN DAY Liquid Dish Soap Refill Basil 48 fl. oz**Mrs. MEYER'S**$10.99**4.8★35,454 rev](https://www.amazon.com/dp/B07N29X2V7) [5**Method Dish Soap Sea Minerals Tough on Grease 18 Fl Oz (Pack of 1)**Method**$3.82**4.6★751 rev](https://www.amazon.com/dp/B003YSOVBY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**120,638 rev5mo ago](https://www.amazon.com/dp/B0G35JJHW2) [**Method Super Shine Liquid Dish Soap Powered by Enzymes Coastal Citron Scented 16 fl oz**Method**$4.20**316 rev9mo ago](https://www.amazon.com/dp/B0FWLTFW6G) [**Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Coastal Citron Scented 48 fl oz**Method**$9.46**316 rev9mo ago](https://www.amazon.com/dp/B0FWLL8XW8) [**Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Among the Orchards Scented 48 fl oz**Method**$10.58**316 rev9mo ago](https://www.amazon.com/dp/B0FWM96RPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Method Super Shine Liquid Dish Soap Powered by Enzymes Coastal Citron Scented 16 fl oz**Method**$4.20**4.5★**▲ 198%**](https://www.amazon.com/dp/B0FWLTFW6G) [**Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Coastal Citron Scented 48 fl oz**Method**$9.46**4.5★**▲ 191%**](https://www.amazon.com/dp/B0FWLL8XW8) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 173%**](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**4.8★**▲ 144%**](https://www.amazon.com/dp/B0G35JJHW2) [**Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Among the Orchards Scented 48 fl oz**Method**$10.58**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FWM96RPZ)
**~~View all trending →~~**
## **What buyers say about dish soap refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Less expensive”*
**Smell**17%
*“fresh scent”*
**Ease Of Cleaning**12%
*“Cleans great”*
**Quality-Overall**10%
*“Perfect seller perfect product”*
**De-Grease**6%
*“Cuts grease”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**3%
*“Snug fit”*
**Cleansing**3%
*“Cleans well”*
**Efficiency**3%
*“Gets the job done well”*
**Ease Of Use**3%
*“Comes in real handy”*
### **What buyers complain about **
**Smell**18%
*“Bad scent”*
**Size-Overall**9%
*“I'm just a little disappointed for the size”*
**Leak-Proof**8%
*“It was leaking”*
**Value For Money**6%
*“To expensive”*
**Dilute/Watery**5%
*“Watered down”*
**Ease Of Cleaning**4%
*“Horrible cleaner”*
**De-Grease**3%
*“It doesnt work well on grease”*
**Quality-Overall**3%
*“Not a premium quality”*
**Thickness**2%
*“It is to thick to make its way thru the pump”*
**Advertised Vs Actual Product**1%
*“Misleading”*
### **Top return reasons **
**Leak-Proof**50%
**Smell**12%
**Size-Overall**12%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Moist/Dry**1%
**Functionality-Overall**1%
**Dilute/Watery**1%
**Ease Of Cleaning**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is dish soap refills profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 27 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the dish soap refills niche?**
- 8 brands and 658 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in dish soap refills?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.2%.
- **When does demand for dish soap refills peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dish soap refills niche?**
- Listings span $3.82–$21.40; the average listing price is $10.84 (sweet spot $15–$100). The average incumbent carries 21,615 reviews — the moat a new listing must climb.
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