---
title: "Dish Soap Gallon — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-soap-gallon"
last_updated: "2026-08-06T15:29:09.570Z"
locale: en
meta:
  description: "Niche score 40/100 · $67K/yr market · 30K searches/yr · $20.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $67K/yr market · 30K searches/yr · $20.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Dish Soap Gallon — $67K/yr Amazon US Niche (2026) - Flapen"
---

# **dish soap gallon**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 21Conversion 90Competition 25Returns 100Price range 72Avg price 89Brand share 5Review moat 13Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.89–$38.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$67K**

$67K/yr · 30K searches

**Review moat**

**Bad****25,754.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dish soap gallon is a $67K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **dish soap gallon market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–3K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$51K–$61K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**10.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#20**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**93%**</dd>

<dt>**Sponsored**</dt><dd>**64%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**81 months**</dd>

<dt>**Avg seller age**</dt><dd>**157 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**138**

**Top-5 brand share**

**98%**

Top 20: 100%

**Top-5 click share**

**70%**

Top 20: 100%

**Open market**

**0%**

- Dawn35% - Amazon Basics24% - Ginger Lily Farms18% - Ajax15% - P&G PROFESSIONAL6% - Palmolive2%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

9K7KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

[**Open Trend **](https://flapen.com/research/us/health-household/dish-soap-gallon/trend)

## **Top dish soap gallon search terms**

- **dish soap gallon**20K/yr+0.4%10.2% conv. - **dish soap bulk gallon**5K/yr-19.6%6.9% conv. - **dish soap gallon size**5K/yr-23.8%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/dish-soap-gallon/search-terms)

## **Top dish soap gallon products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$27K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2](https://m.media-amazon.com/images/I/41ypQOUx3NL.jpg)**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**4.8★97 rev](https://www.amazon.com/dp/B0FNC6KN6X) [2![Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz](https://m.media-amazon.com/images/I/41ygUapDFcL.jpg)**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★120,638 rev](https://www.amazon.com/dp/B0FX5X647R) [3![Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)](https://m.media-amazon.com/images/I/41hoMqeDODL.jpg)**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**4.8★120,638 rev](https://www.amazon.com/dp/B0G35JJHW2) [4![Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle](https://m.media-amazon.com/images/I/41iF2ja83zL.jpg)**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle**Ajax**$5.89**4.7★14,972 rev](https://www.amazon.com/dp/B07HY4WKBS) [5![Ginger Lily Farms Botanicals Plant-Based Liquid Dish Soap Concentrated Formula with Max Grease Cleaning Power Cruelty-Free Lavender Chamomile Scent 1 Gallon Refill (128 Fl. Oz.)](https://m.media-amazon.com/images/I/31nzETLpJEL.jpg)**Ginger Lily Farms Botanicals Plant-Based Liquid Dish Soap Concentrated Formula with Max Grease Cleaning Power Cruelty-Free Lavender Chamomile Scent 1 Gallon Refill (128 Fl. Oz.)**Ginger Lily Farms**$19.87**4.5★3,638 rev](https://www.amazon.com/dp/B0D26GS5YR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2](https://m.media-amazon.com/images/I/41ypQOUx3NL.jpg)**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**97 rev5mo ago](https://www.amazon.com/dp/B0FNC6KN6X) [![Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz](https://m.media-amazon.com/images/I/41ygUapDFcL.jpg)**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [![Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)](https://m.media-amazon.com/images/I/41hoMqeDODL.jpg)**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**120,638 rev5mo ago](https://www.amazon.com/dp/B0G35JJHW2) [![Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41pZ2OiWcYL.jpg)**Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)**Dawn**$18.33**60,434 rev5mo ago](https://www.amazon.com/dp/B0G35QW98H) [![Ginger Lily Farms Botanicals Plant-Based Liquid Dish Soap Concentrated Formula with Max Grease Cleaning Power Cruelty-Free Lavender Chamomile Scent 1 Gallon Refill (128 Fl. Oz.)](https://m.media-amazon.com/images/I/31nzETLpJEL.jpg)**Ginger Lily Farms Botanicals Plant-Based Liquid Dish Soap Concentrated Formula with Max Grease Cleaning Power Cruelty-Free Lavender Chamomile Scent 1 Gallon Refill (128 Fl. Oz.)**Ginger Lily Farms**$19.87**3,638 rev2y ago](https://www.amazon.com/dp/B0D26GS5YR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41pZ2OiWcYL.jpg)**Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)**Dawn**$18.33**4.8★**▲ 144%**](https://www.amazon.com/dp/B0G35QW98H) [![Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2](https://m.media-amazon.com/images/I/41ypQOUx3NL.jpg)**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**4.8★**▲ 130%**](https://www.amazon.com/dp/B0FNC6KN6X) [![Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz](https://m.media-amazon.com/images/I/41ygUapDFcL.jpg)**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 107%**](https://www.amazon.com/dp/B0FX5X647R) [![Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)](https://m.media-amazon.com/images/I/41hoMqeDODL.jpg)**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**4.8★**▲ 98%**](https://www.amazon.com/dp/B0G35JJHW2) [![Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle](https://m.media-amazon.com/images/I/41iF2ja83zL.jpg)**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle**Ajax**$5.89**4.7★**▼ 15%**](https://www.amazon.com/dp/B07HY4WKBS)

**~~View all trending →~~**

## **What buyers say about dish soap gallon**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**24%

*“Great Deal”*

**Ease Of Cleaning**14%

*“Cleans perfectly”*

**Quality-Overall**10%

*“Great Quality Soap”*

**Smell**9%

*“Awesome smell”*

**De-Grease**7%

*“Best grease cutter”*

**Size-Overall**5%

*“Snug fit”*

**Advertised Vs Actual Product**4%

*“Exactly as advertised”*

**Efficiency**3%

*“It does the work very well”*

**Ease Of Use**3%

*“Perfect comes in handy”*

**Durability**3%

*“So definitely durable”*

### **What buyers complain about **

**Smell**11%

*“HORRIBLE smell”*

**Size-Overall**11%

*“REALLY SMALL”*

**Dilute/Watery**8%

*“too much water in there”*

**Leak-Proof**7%

*“came leaking”*

**Ease Of Cleaning**6%

*“Not a great cleaner”*

**Value For Money**5%

*“Too expensive”*

**De-Grease**3%

*“doesnt cut grease”*

**Thickness**3%

*“The liquid itself is super thin”*

**Quality-Overall**2%

*“Just cheap”*

**Strength**2%

*“hairbrush is fragile”*

### **Top return reasons **

**Leak-Proof**44%

**Size-Overall**17%

**Value For Money**9%

**Smell**8%

**Advertised Vs Actual Product**7%

**Dilute/Watery**2%

**Functionality-Overall**1%

**Ease Of Cleaning**1%

**Ingredients-Overall**1%

**Product Condition**1%

## **Common questions**

<dl>

<dt>**Is dish soap gallon profitable to sell on Amazon United States?**</dt><dd>The niche generates $67K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (40/100).</dd>

<dt>**How competitive is the dish soap gallon niche?**</dt><dd>6 brands and 138 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.</dd>

<dt>**What do buyers complain about in dish soap gallon?**</dt><dd>Top complaints mined from reviews: Smell, Size-Overall, Dilute/Watery. The return rate is 0.1%.</dd>

<dt>**When does demand for dish soap gallon peak?**</dt><dd>Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.</dd>

<dt>**What does it cost to enter the dish soap gallon niche?**</dt><dd>Listings span $5.89–$38.63; the average listing price is $20.48 (sweet spot $15–$100). The average incumbent carries 25,754 reviews — the moat a new listing must climb.</dd>

</dl>

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