---
title: "Trend — dish soap bar - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-soap-bar/trend"
last_updated: "2026-08-11T10:50:01.318Z"
locale: en
meta:
  description: "Niche score 58/100 · $194K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $194K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dish soap bar - Flapen"
---

# **dish soap bar**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 20Conversion 32Competition 69Returns 90Price range 71Avg price 79Brand share 78Review moat 72Quality gap 76

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.42**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****632.87**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.97–$38.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$194K**

$194K/yr · 458K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-10.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend