---
title: "Dish Soap Bar — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-soap-bar"
last_updated: "2026-08-11T12:35:47.333Z"
locale: en
meta:
description: "Niche score 58/100 · $194K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $194K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dish Soap Bar — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **dish soap bar**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 20Conversion 32Competition 69Returns 90Price range 71Avg price 79Brand share 78Review moat 72Quality gap 76
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****632.87**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.97–$38.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$194K**
$194K/yr · 458K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, dish soap bar is a $194K/yr Amazon United States market (458K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish soap bar market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$164K–$205K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**44%**
Top 20: 90%
**Open market**
**37%**
- No Tox Life20% - Nellie's16% - Meliora7% - Erbaid7% - SUBEKYU7% - Vove5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/dish-soap-bar/trend)
## **Top dish soap bar search terms**
- **dish soap bar**79K/yr-10.4%3.0% conv. - **solid dish soap**49K/yr+24.4%2.2% conv. - **dish block**53K/yr-16.7%1.7% conv. - **dish soap block**42K/yr-18.5%2.2% conv. - **dish block soap set with brush**31K/yr-4.1%1.4% conv. - **nellies dish butter**20K/yr-10.6%3.7% conv. - **bar dish soap**27K/yr+0.7%3.1% conv. - **solid dish soap bar and brush set**22K/yr-10.7%1.4% conv. - **dish bar soap**14K/yr-7.3%2.8% conv. - **dish soap block and brush set**15K/yr-17.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/dish-soap-bar/search-terms)
## **Top dish soap bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$17K12%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nellies Dish Butter | Solid Dish Soap | Lemongrass Scent | Made in Canada**Nellie's**$15.40**4.4★366 rev](https://www.amazon.com/dp/B0BY3JYH7F) [2**No Tox Life DISH BLOCK - Free of Dyes and Fragrance - Zero Waste Dish Soap**No Tox Life**$14.74**4.3★2,682 rev](https://www.amazon.com/dp/B082LPCF4M) [3**NO TOX LIFE Vegan Dish Block 6 oz A Solid Dish Soap for Effective Cleaning of Dishes Pots and Pans Ultra-Concentrated Biodegradable Formula Fragrance and Dye Free 2 Pack**No Tox Life**$22.72**4.3★2,682 rev](https://www.amazon.com/dp/B09BW23S83) [4**Meliora Cleaning Products Dish Soap Bar Lemon**Meliora**$15.91**4.3★778 rev](https://www.amazon.com/dp/B07V582TF1) [5**Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA**Erbaid**$6.96**4.3★106 rev](https://www.amazon.com/dp/B0G456ZPYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Bamboo Dish Brush Set with Solid Bar Dish Soap and Bamboo Soap Dishes Natural Kitchen Cleaning Brush for Dishes Pans Sinks**Jciopui**$19.96**2 rev2mo ago](https://www.amazon.com/dp/B0GZ2TTTCX) [**Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA**Erbaid**$7.99**17 rev4mo ago](https://www.amazon.com/dp/B0GQTSBJ42) [**Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA**Erbaid**$6.96**106 rev7mo ago](https://www.amazon.com/dp/B0G456ZPYM) [**Vove Dish Soap Bundle 2 Bars 2 Bamboo & Sisal Scrub Brushes 1 Ceramic Cup Coastal Citrus Mint Mandarin Spearmint Cypress & Bergamot Oils Plant-Based Coconut Soap FSC Bamboo Plastic-Free Set**Vove**$34.42**177 rev1y ago](https://www.amazon.com/dp/B0CHG1Z1YZ) [**Vove Dish Soap Bar 3 Pack Coastal Citrus Mint Mandarin Spearmint Cypress & Bergamot Oils Coconut Cleanser Plant-Based Solid Dish Soap Zero-Waste Plastic-Free FSC-Certified Kraft Packaging**Vove**$22.12**177 rev1y ago](https://www.amazon.com/dp/B0CHFY3496)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Pack Bamboo Dish Brush Set with Solid Bar Dish Soap and Bamboo Soap Dishes Natural Kitchen Cleaning Brush for Dishes Pans Sinks**Jciopui**$19.96**4.0★**▲ 322%**](https://www.amazon.com/dp/B0GZ2TTTCX) [**Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA**Erbaid**$7.99**4.7★**▲ 319%**](https://www.amazon.com/dp/B0GQTSBJ42) [**Dish Soap Bar with Bamboo Soap Dish Tray Solid Dish Soap Block Eco Friendly Non Toxic Plant Based Dishwashing Soap Fragrance Free Zero Waste Biodegradable Kitchen Soap (5.64 oz)**Tieralia**$13.30**4.0★**▲ 276%**](https://www.amazon.com/dp/B0B7P11K6T) [**Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA**Erbaid**$6.96**4.3★**▲ 93%**](https://www.amazon.com/dp/B0G456ZPYM) [**Vove Dish Soap Bundle 2 Bars 2 Bamboo & Sisal Scrub Brushes 1 Ceramic Cup Coastal Citrus Mint Mandarin Spearmint Cypress & Bergamot Oils Plant-Based Coconut Soap FSC Bamboo Plastic-Free Set**Vove**$34.42**3.8★**▲ 44%**](https://www.amazon.com/dp/B0CHG1Z1YZ)
**~~View all trending →~~**
## **What buyers say about dish soap bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“The aroma is fantastic”*
**Ease Of Cleaning**17%
*“Cleans well”*
**Quality-Overall**10%
*“Excellent product”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Best price”*
**Durability**4%
*“Very durable so far”*
**Eco Friendliness**3%
*“better for the environment”*
**Efficiency**3%
*“Does a great job”*
**Advertised Vs Actual Product**3%
*“Just what I was looking for”*
**Size-Overall**2%
*“Nice size”*
### **What buyers complain about **
**Smell**16%
*“Strange smell”*
**Ease Of Cleaning**16%
*“look dingy and dirty”*
**Durability**9%
*“it is falling apart”*
**Value For Money**6%
*“so I think it's not cost effective”*
**Size-Overall**6%
*“Holder doesn't fit correctly”*
**Quality-Overall**4%
*“Poor quality”*
**Residue**3%
*“it leaves a film on dishes & water spots”*
**Ease Of Use**3%
*“its is not that useful”*
**Functionality-Overall**2%
*“didn't appear to help much”*
**Advertised Vs Actual Product**2%
*“reporting to Amazon for false advertising”*
### **Top return reasons **
**Size-Overall**31%
**Smell**16%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Color**3%
**Ease Of Cleaning**2%
**Product Condition**2%
## **Common questions**
- **Is dish soap bar profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the dish soap bar niche?**
- 22 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in dish soap bar?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Durability. The return rate is 1.2%.
- **When does demand for dish soap bar peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dish soap bar niche?**
- Listings span $4.97–$38.98; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)