---
title: "Dish Cloths That Dont Smell — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-cloths-that-dont-smell"
last_updated: "2026-08-11T09:07:03.993Z"
locale: en
meta:
description: "Niche score 56/100 · $129K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $129K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dish Cloths That Dont Smell — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **dish cloths that dont smell**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 26Conversion 70Competition 85Returns 96Price range 46Avg price 31Brand share 95Review moat 19Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.09–$24.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.72**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$129K**
$129K/yr · 209K searches
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,128.4**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dish cloths that dont smell is a $129K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish cloths that dont smell market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$122K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**38%**
Top 20: 83%
**Top-5 click share**
**30%**
Top 20: 74%
**Open market**
**58%**
- HOMEXCEL12% - Homaxy12% - Neessno5% - JOYMOOP5% - SIFANGKE4% - Sunny zzzZZ4%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +0.5% search growth over the last 90 days.
9K7KPrime Day '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/dish-cloths-that-dont-smell/trend)
## **Top dish cloths that dont smell search terms**
- **kitchen cleaning cloths**55K/yr+4.3%5.6% conv. - **kitchen cloths for cleaning counters**16K/yr+15.5%6.3% conv. - **cleaning cloths for kitchen**18K/yr-7.2%6.0% conv. - **toallas para limpiar cocina**14K/yr+3.7%2.5% conv. - **drying cloth**8K/yr+4.2%1.5% conv. - **scrubbing dish cloths**9K/yr-6.3%4.7% conv. - **dish cloths with scrubber side**8K/yr+30.9%4.3% conv. - **trapos para limpiar cocina**13K/yr-48.1%2.9% conv. - **dish cleaning cloth**5K/yr+54.1%5.7% conv. - **no odor dish cloths**8K/yr+19.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/dish-cloths-that-dont-smell/search-terms)
## **Top dish cloths that dont smell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths Ultra Soft Absorbent Quick Drying Dish Towels 12 x 12 Inches 6-Pack Dark Grey**Homaxy**$9.12**4.6★30,988 rev](https://www.amazon.com/dp/B07WMQP4SF) [2**HOMEXCEL Microfiber Cleaning Cloth 210GSM Pack of 12 Size:11.5 x 11.5 Ultra-Soft High-Density Non-Abrasive Cleaning Towels for Cars Glass Kitchen Reusable Rags Blue/Green/Yellow/Pink**HOMEXCEL**$7.30**4.5★47,723 rev](https://www.amazon.com/dp/B098D79MQB) [3**Neessno 12 Pack Cleaning Cloth Ultra Soft Absorbent Quick Drying Microfiber Cleaning rags No scratches Reusable Washable Lint Free Cleaning Towels for Kitchen Window Glass car 11.811.8 (Multicolor)**Neessno**$8.31**4.6★907 rev](https://www.amazon.com/dp/B0D9TGXG5C) [4**JOYMOOP 18 Pack Microfiber Cleaning Cloth Kitchen Towels for Dish Drying Washing Absorbent Streak Free Lint Free Rags for Cleaning Reusable and Washable Towels - 10 x 10**JOYMOOP**$15.72**4.7★4,800 rev](https://www.amazon.com/dp/B09X17377F) [5**SIFANGKE Microfiber Cleaning Cloth 12 Pack Assorted Color Cleaning Rags for Housekeeping Colorful Reusable Microfiber Towels for Car Kitchen Bathroom and Household Cleaning Supplies 11.8X11.8**SIFANGKE**$5.97**4.7★2,523 rev](https://www.amazon.com/dp/B0FCYLYXW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SIFANGKE Microfiber Cleaning Cloth 12 Pack Assorted Color Cleaning Rags for Housekeeping Colorful Reusable Microfiber Towels for Car Kitchen Bathroom and Household Cleaning Supplies 11.8X11.8**SIFANGKE**$5.97**2,523 rev1y ago](https://www.amazon.com/dp/B0FCYLYXW8) [**ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted**ACTIVE**$18.56**566 rev1y ago](https://www.amazon.com/dp/B0DLDQFQ9Y) [**Severn Dish Cloths for Washing Dishes 4pk. Odor-Resistant Dish Rags with Non-Scratch Wire Scrubber Side for Kitchen Cleaning. Grime-Fighting Bamboo-Charcoal Microfiber 2-Sided Dishrags. Machine Wash**Gracie West**$15.57**739 rev1y ago](https://www.amazon.com/dp/B0DJC7GVD3) [**Neessno 12 Pack Cleaning Cloth Ultra Soft Absorbent Quick Drying Microfiber Cleaning rags No scratches Reusable Washable Lint Free Cleaning Towels for Kitchen Window Glass car 11.811.8 (Multicolor)**Neessno**$8.31**907 rev2y ago](https://www.amazon.com/dp/B0D9TGXG5C) [**Oggi Bambou Odor-Free Kitchen Washcloths - Natural Kitchen Dish Cloths 91% Bamboo-Derived Rayon Cellulose Fiber Reusable Absorbent Hygienic Fast Dry Durable Non-Scratch Lint-Free - 6 pcs 7x9**Oggi**$13.38**138 rev2y ago](https://www.amazon.com/dp/B0D678V3R3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DII Scrubber Dishcloths Collection Windowpane Dishrag Set 12x12 White/Red Stripe 6 Piece**DII**$8.70**3.7★**▲ 98%**](https://www.amazon.com/dp/B018S1P2MS) [**Ritz Cotton Scouring Dish Cloth 5-Pack Multi**Ritz**$10.08**4.4★**▲ 41%**](https://www.amazon.com/dp/B09C953482) [**Neessno 12 Pack Cleaning Cloth Ultra Soft Absorbent Quick Drying Microfiber Cleaning rags No scratches Reusable Washable Lint Free Cleaning Towels for Kitchen Window Glass car 11.811.8 (Multicolor)**Neessno**$8.31**4.6★**▲ 39%**](https://www.amazon.com/dp/B0D9TGXG5C) [**JOYMOOP 18 Pack Microfiber Cleaning Cloth Kitchen Towels for Dish Drying Washing Absorbent Streak Free Lint Free Rags for Cleaning Reusable and Washable Towels - 10 x 10**JOYMOOP**$15.72**4.7★**▲ 38%**](https://www.amazon.com/dp/B09X17377F) [**ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted**ACTIVE**$18.56**4.7★**▲ 35%**](https://www.amazon.com/dp/B0DLDQFQ9Y)
**~~View all trending →~~**
## **What buyers say about dish cloths that dont smell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**19%
*“Cleans Well”*
**Quality-Overall**14%
*“Amazing quality”*
**Value For Money**9%
*“Very affordable”*
**Soft Feel**6%
*“Its soft”*
**Absorbency**6%
*“absorb quickly”*
**Durability**5%
*“The are of durable material”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**4%
*“Ease fit”*
**Washability**4%
*“Easy to wash”*
**Ease Of Use**3%
*“Easy to use handy”*
### **What buyers complain about **
**Size-Overall**16%
*“not size”*
**Thickness**10%
*“Cheap thin material”*
**Quality-Overall**8%
*“Not the quality I was expecting”*
**Ease Of Cleaning**7%
*“are not useful to clean”*
**Advertised Vs Actual Product**5%
*“Looks nothing like the picture”*
**Smell**4%
*“Smells like harsh Chemicals”*
**Functionality-Overall**4%
*“Doesn't work as described”*
**Material Quality**3%
*“Cheap thin material”*
**Absorbency**3%
*“Do not absorb”*
**Thin**3%
*“Too thin”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**11%
**Thin**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Value For Money**6%
**Cleaning Modes**5%
**Color**4%
**Thickness**3%
**Functionality-Overall**2%
## **Common questions**
- **Is dish cloths that dont smell profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 52 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dish cloths that dont smell niche?**
- 41 brands and 98 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in dish cloths that dont smell?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.7%.
- **When does demand for dish cloths that dont smell peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dish cloths that dont smell niche?**
- Listings span $4.09–$24.26; the average listing price is $9.72 (sweet spot $15–$100). The average incumbent carries 14,128 reviews — the moat a new listing must climb.
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