---
title: "Dish Brush — $5.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-brush"
last_updated: "2026-08-11T09:04:15.191Z"
locale: en
meta:
description: "Niche score 62/100 · $5.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $5.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dish Brush — $5.3M/yr Amazon US Niche (2026) - Flapen"
---
# **dish brush**
**Worth a look**
Shows a $5.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 19Conversion 95Competition 81Returns 98Price range 14Avg price 32Brand share 59Review moat 22Quality gap 33
**Market size**
**Incredible****$5.3M**
$5.3M/yr · 4.3M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,292.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.48–$16.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dish brush is a $5.3M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish brush market data**
- **Units sold / yr**
- **500K–600K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$4.9M–$5.9M**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**630**
**Top-5 brand share**
**70%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 74%
**Open market**
**24%**
- MR.SIGA18% - Holikme16% - SetSail13% - Scotch-Brite12% - OXO11% - Amazer6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/dish-brush/trend)
## **Top dish brush search terms**
- **dish brush**1.2M/yr-2.3%11.2% conv. - **dish scrubber**829K/yr-12.7%9.5% conv. - **dish brush with handle**357K/yr-18.5%11.8% conv. - **dish scrub brush**259K/yr-11.7%10.3% conv. - **kitchen scrub brush**180K/yr-21.5%12.4% conv. - **kitchen brush**174K/yr-13.7%10.0% conv. - **dish scrubber with handle**96K/yr+19.1%13.0% conv. - **dish brush set**131K/yr-6.6%5.6% conv. - **kitchen brushes for dishes**156K/yr-17.9%11.3% conv. - **scrub brush for dishes**112K/yr-25.2%12.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/dish-brush/search-terms)
## **Top dish brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$159K6%$318K9%$478K12%$637K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SetSail Dish Brush with Handle 2 Pack Stiff Bristles Dish Scrubber with Built-in Scraper Dish Scrub Brushes for Cleaning Dishes Pots and Pans Kitchen Sink**SetSail**$7.10**4.6★2,742 rev](https://www.amazon.com/dp/B09V58RJ21) [2**OXO Good Grips Dish Brush Nylon Bristles with Built-in Scraper Safe for Non-Stick Cookware Non-Slip Handle Dishwasher Safe**OXO**$8.82**4.7★25,745 rev](https://www.amazon.com/dp/B00004OCIZ) [3**Holikme 6 Pack Dish Brush Scouring Pad Set with Bottle Brush Dish Brush Palm Scrub Brush and Straw Brush Dish Scrubber Long Handle for Dish Bottle Cup Skillet Wok Pot Pan Cast Iron Yellow**Holikme**$9.16**4.6★2,878 rev](https://www.amazon.com/dp/B0CP6VW96X) [4**Amazer Dish Brush with Handle 2 Pack Kitchen Scrub Brushes for Cleaning Dish Scrubber with Stiff Bristles for Sink Pots Pans**Amazer**$7.89**4.6★11,096 rev](https://www.amazon.com/dp/B06Y5JW8NY) [5**SetSail Dish Brush Set of 3 with Bottle Brush Dish Scrub Brush with Long Handle Deep Cleaning Handle Brush with Scraper Tip for Kitchen Sink Dishes Bottle Cup Pot and Pans Tile Lines Black**SetSail**$7.89**4.6★2,451 rev](https://www.amazon.com/dp/B09YR3YQZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Holikme 6 Pack Dish Brush Set with Bottle Brush Dish Scrub Brush Pan Brush and 3 Straw Brushes Deep Cleaning Handle Brush with Scraper Tip for Kitchen Sink Dishes Bottle Cup Pot and Pans (Gray)**Holikme**$7.83**1,135 rev1y ago](https://www.amazon.com/dp/B0DR87ZC9S) [**Bamboo Dish Scrub Brushes Kitchen Wooden Cleaning Scrubbers Set for Washing Cast Iron Pan/Pot Natural Sisal Bristles Set of 3**SUBEKYU**$9.84**5,932 rev2y ago](https://www.amazon.com/dp/B082XRB79L) [**Holikme 6 Pack Dish Brush Scouring Pad Set with Bottle Brush Dish Brush Palm Scrub Brush and Straw Brush Dish Scrubber Long Handle for Dish Bottle Cup Skillet Wok Pot Pan Cast Iron Yellow**Holikme**$9.16**2,878 rev2y ago](https://www.amazon.com/dp/B0CP6VW96X) [**MR.SIGA Dish Scrub Brush Palm Brush Dish Scrubber with Ergonomic Grip Kitchen Brushes for Dishes Gray Pack of 2**MR.SIGA**$11.95**2,222 rev2y ago](https://www.amazon.com/dp/B0CMXF98CV) [**Holikme 3 Pack Dish Brush Set with Bamboo Handle Kitchen Brushes for Cleaning Pot Sink and Stove Skillet Scrubber with Tough Bristles for Cast Iron Grill Pan White Yellow Black**Holikme**$7.55**2,613 rev2y ago](https://www.amazon.com/dp/B0CGH866PV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holikme 6 Pack Dish Brush with Handle Kitchen Cleaning Brush Set for Pot Pan Kitchen Sink (Green)**Holikme**$8.00**4.6★**▲ 53%**](https://www.amazon.com/dp/B08P2V5C5Q) [**MR.SIGA Bamboo Palm Brush Scrub Brush for Dishes Pots Pans Kitchen Sink Cleaning Pack of 2**MR.SIGA**$12.53**4.5★**▲ 27%**](https://www.amazon.com/dp/B082MZ7TK9) [**Dish Brush Set of 4 - Kitchen Scrub Brushes with Non-Slip Long Handle for Cleaning Scrubber Dishwashing Dishes Bottles Straws Cups Pots & Sink Black**Trazon**$16.33**4.7★**▲ 26%**](https://www.amazon.com/dp/B0BTTSCX6T) [**MR.SIGA Dish Scrub Brush Palm Brush Dish Scrubber with Ergonomic Grip Kitchen Brushes for Dishes Gray Pack of 2**MR.SIGA**$11.95**4.7★**▲ 25%**](https://www.amazon.com/dp/B0CMXF98CV) [**MR.SIGA Long Handle Bottle Brush Flexible Scrub Brush for Water Bottles Glasswares Mugs Black 2 Pack**MR.SIGA**$13.94**4.6★**▲ 14%**](https://www.amazon.com/dp/B087PC9KCD)
**~~View all trending →~~**
## **What buyers say about dish brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Great for Cleaning”*
**Quality-Overall**14%
*“Excellent Product”*
**Value For Money**10%
*“Very affordable”*
**Durability**8%
*“The material is sturdy and durable”*
**Advertised Vs Actual Product**7%
*“Better than I expected”*
**Ease Of Use**5%
*“EASY to use”*
**Efficiency**4%
*“Brush worked well”*
**Strength**4%
*“the construction is sturdy”*
**Size-Overall**3%
*“Fits well in your hand”*
**Scratch Resistance**2%
*“Doesn't scratch”*
### **What buyers complain about **
**Durability**15%
*“broke quickly”*
**Quality-Overall**10%
*“Lacks in quality”*
**Leak-Proof**10%
*“Leaked”*
**Ease Of Cleaning**9%
*“Can't clean much with this”*
**Value For Money**4%
*“Definitely not worth the price”*
**Hard Feel**4%
*“They are tough”*
**Size-Overall**4%
*“Too small”*
**Smell**3%
*“Terrible odor”*
**Dispensing Mechanism**3%
*“Soap dispenser doesnt work”*
**Strength**2%
*“Not strong”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Material Quality**7%
**Quality-Overall**5%
**Hard Feel**5%
**Dispensing Mechanism**4%
**Leak-Proof**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is dish brush profitable to sell on Amazon United States?**
- The niche generates $5.3M/yr across 48 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the dish brush niche?**
- 21 brands and 630 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in dish brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.3%.
- **When does demand for dish brush peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dish brush niche?**
- Listings span $2.48–$16.98; the average listing price is $9.81 (sweet spot $15–$100). The average incumbent carries 9,293 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)