---
title: "Dish and Hand Soap — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dish-and-hand-soap"
last_updated: "2026-08-11T10:37:00.898Z"
locale: en
meta:
description: "Niche score 54/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dish and Hand Soap — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **dish and hand soap**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 81Growth 56Conversion 97Competition 41Returns 99Price range 57Avg price 52Brand share 0Review moat 15Quality gap 16
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 655K searches
**Price range**
**Good****$3.72–$29.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+29.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.29**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,028.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dish and hand soap is a $1.2M/yr Amazon United States market (655K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish and hand soap market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **24%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**663**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**0%**
- Mrs. MEYER'S44% - Dawn39% - Palmolive15% - Ajax1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/health-household/dish-and-hand-soap/trend)
## **Top dish and hand soap search terms**
- **antibacterial dish soap**108K/yr+47.0%9.4% conv. - **dawn antibacterial dish soap**78K/yr+86.1%7.3% conv. - **meyers dish soap refill**103K/yr-3.3%27.8% conv. - **mrs meyers dish soap refill**89K/yr+2.5%20.2% conv. - **dish soap antibacterial**43K/yr+12.4%12.5% conv. - **myers dish soap refill**46K/yr+1.2%22.1% conv. - **dawn dish soap antibacterial**26K/yr+82.8%7.5% conv. - **dawn antibacterial dishwashing liquid**21K/yr+56.2%6.2% conv. - **dawn antibacterial**15K/yr+72.1%5.7% conv. - **dawn apple dish soap**15K/yr+33.0%9.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/dish-and-hand-soap/search-terms)
## **Top dish and hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$117K20%$234K30%$351K40%$468K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mrs. Meyers Clean Day Liquid Dish Soap Refill Lemon Verbena 48 Fl Oz**Mrs. MEYER'S**$10.81**4.8★35,454 rev](https://www.amazon.com/dp/B07N29MLNZ) [2**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★5,300 rev](https://www.amazon.com/dp/B01N6NDZKH) [3**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**4.8★500 rev](https://www.amazon.com/dp/B0G35NX4G2) [4**Dawn Ultra Antibacterial Dishwashing Liquid Dish Soap Apple Blossom Scent - 7 fl oz**Dawn**$6.77**4.7★11,219 rev](https://www.amazon.com/dp/B087N99ZDP) [5**MRS. MEYERS CLEAN DAY Liquid Dish Soap Refill Basil 48 fl. oz**Mrs. MEYER'S**$10.99**4.8★35,454 rev](https://www.amazon.com/dp/B07N29X2V7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Dish soap Appl Blsm 3-66OZ TB Updated**Dawn**$11.63**11 rev4mo ago](https://www.amazon.com/dp/B0H1NVQ64P) [**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**500 rev5mo ago](https://www.amazon.com/dp/B0G35NX4G2) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Gentle Clean EZ-Squeeze Dishwashing Liquid Dish Soap Pomegranate and Rose Water Scent 24.3 fl oz**Dawn**$4.98**2,895 rev1y ago](https://www.amazon.com/dp/B0DFPGFRTR) [**Dawn Ultra Antibacterial EZ-Squeeze Hand Soap Apple Blossom 22 Fl Oz**Dawn**$3.87**2,742 rev2y ago](https://www.amazon.com/dp/B0CXK5JRXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Dish soap Appl Blsm 3-66OZ TB Updated**Dawn**$11.63**5.0★**▲ 222%**](https://www.amazon.com/dp/B0H1NVQ64P) [**Dawn Ultra Apple Blossom Scent 90 FL Oz**Dawn**$29.85**4.8★**▲ 168%**](https://www.amazon.com/dp/B086Q4PTYN) [**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**4.8★**▲ 148%**](https://www.amazon.com/dp/B0G35NX4G2) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 111%**](https://www.amazon.com/dp/B0FX5X647R) [**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★**▲ 73%**](https://www.amazon.com/dp/B01N6NDZKH)
**~~View all trending →~~**
## **What buyers say about dish and hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Fragrance is light”*
**Value For Money**16%
*“Amazing Value”*
**Ease Of Cleaning**12%
*“Cleans great”*
**Quality-Overall**9%
*“Excellent quality”*
**De-Grease**6%
*“Cuts through grease”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**4%
*“Snug fit”*
**Ease Of Use**4%
*“the container is so easy to handle”*
**Cleansing**2%
*“It cleans good”*
**Efficiency**2%
*“Effective Product”*
### **What buyers complain about **
**Smell**17%
*“Overwhelming fragrance”*
**Size-Overall**12%
*“Very small bottle”*
**Leak-Proof**9%
*“came leaking”*
**Value For Money**6%
*“Priced high”*
**Dilute/Watery**5%
*“Really watery”*
**Ease Of Cleaning**4%
*“Hard to squeeze cleans and smells good”*
**Ease Of Use**3%
*“It's very hard to squeeze”*
**Advertised Vs Actual Product**3%
*“False Advertisement”*
**Disinfection**3%
*“Really watery, making it ineffective for grease removal and possibly even antibacterial properties”*
**Thickness**2%
*“It's like thick water”*
### **Top return reasons **
**Leak-Proof**33%
**Size-Overall**16%
**Advertised Vs Actual Product**15%
**Smell**15%
**Value For Money**7%
**Color**2%
**Dilute/Watery**1%
**Certifications**1%
**Ingredients-Overall**1%
**De-Grease**1%
## **Common questions**
- **Is dish and hand soap profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the dish and hand soap niche?**
- 4 brands and 663 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dish and hand soap?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.2%.
- **When does demand for dish and hand soap peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the dish and hand soap niche?**
- Listings span $3.72–$29.85; the average listing price is $12.29 (sweet spot $15–$100). The average incumbent carries 22,028 reviews — the moat a new listing must climb.
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