---
title: "Dim Plus — $208K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dim-plus"
last_updated: "2026-08-10T22:52:04.333Z"
locale: en
meta:
description: "Niche score 48/100 · $208K/yr market · 48K searches/yr · $26.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $208K/yr market · 48K searches/yr · $26.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dim Plus — $208K/yr Amazon US Niche (2026) - Flapen"
---
# **dim plus**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 43Conversion 98Competition 4Returns 100Price range 94Avg price 95Brand share 0Review moat 23Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$26.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.56–$53.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$208K**
$208K/yr · 48K searches
**Review moat**
**Bad****8,018.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dim plus is a $208K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dim plus market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$80K–$106K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#1,474**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Nature's Way71% - NATURE'S WAY12% - SMNutrition11% - Nutricost6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/health-household/dim-plus/trend)
## **Top dim plus search terms**
- **dim plus**44K/yr+21.2%11.8% conv. - **natures way dim plus**4K/yr+3.3%21.2% conv. - **dim plus estrogen metabolism**417/yr-60.3%9.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/dim-plus/search-terms)
## **Top dim plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$42K40%$83K60%$125K80%$166K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules**Nature's Way**$20.86**4.5★6,049 rev](https://www.amazon.com/dp/B0009F3RP6) [2**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules**NATURE'S WAY**$14.56**4.3★918 rev](https://www.amazon.com/dp/B00016WSDK) [3**Natures Way Dim-Plus Diindolylmethane Vegetarian Capsules 120-Count (Packaging May Vary) Pack of 2**Nature's Way**$53.77**4.8★72 rev](https://www.amazon.com/dp/B00M4IG9GK) [4**Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules**Nutricost**$17.41**4.5★9,110 rev](https://www.amazon.com/dp/B01HQR0RZW) [5**DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct**SMNutrition**$28.63**4.4★1,899 rev](https://www.amazon.com/dp/B07WDCW8W7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct**SMNutrition**$28.63**1,899 rev6y ago](https://www.amazon.com/dp/B07WDCW8W7) [**Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules**Nutricost**$17.41**9,110 rev10y ago](https://www.amazon.com/dp/B01HQR0RZW) [**Natures Way Dim-Plus Diindolylmethane Vegetarian Capsules 120-Count (Packaging May Vary) Pack of 2**Nature's Way**$53.77**72 rev12y ago](https://www.amazon.com/dp/B00M4IG9GK) [**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules**Nature's Way**$20.86**6,049 rev14y ago](https://www.amazon.com/dp/B0009F3RP6) [**DIM Supplement 200 mg | Estrogen Balance for Women & Men | Hormonal Acne Hormone Balance Menopause & Antioxidant Support | Doctor-Formulated & Clean Label Project Certified Diindolylmethane | 60 Ct**SMNutrition**$24.20**30,062 rev14y ago](https://www.amazon.com/dp/B006KL4TYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules**NATURE'S WAY**$14.56**4.3★**▲ 36%**](https://www.amazon.com/dp/B00016WSDK) [**DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct**SMNutrition**$28.63**4.4★**— 3%**](https://www.amazon.com/dp/B07WDCW8W7) [**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules**Nature's Way**$20.86**4.5★**— 2%**](https://www.amazon.com/dp/B0009F3RP6) [**Natures Way Dim-Plus Diindolylmethane Vegetarian Capsules 120-Count (Packaging May Vary) Pack of 2**Nature's Way**$53.77**4.8★**— 7%**](https://www.amazon.com/dp/B00M4IG9GK) [**Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules**Nutricost**$17.41**4.5★**— 7%**](https://www.amazon.com/dp/B01HQR0RZW)
**~~View all trending →~~**
## **What buyers say about dim plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hormonal Balance**21%
*“Improved Hormonal Acne”*
**Quality-Overall**11%
*“always a quality supplement”*
**Vitamin**8%
*“I use them for my other vitamins as well”*
**Efficiency**6%
*“These are definitely effective”*
**Menstrual Issues**5%
*“It works really well for my perimenopause”*
**Value For Money**5%
*“worth it”*
**Skin Health**4%
*“Totally helped to clear my skin”*
**Weight Loss**3%
*“amazing product i would give it 1,000 stars if i could i am finally loosing weight without even trying plus a bunch of other benefits, simply amazing”*
**Focus Enhancement**2%
*“Her mood and attitude are noticeably better”*
**Energy Level**2%
*“Her energy level is up”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Didnt feel effective”*
**Side Effects**15%
*“Weird side effects for me”*
**Allergies**9%
*“Allergic reaction”*
**Sleep Quality**5%
*“Not sleeping well”*
**Value For Money**4%
*“Huge price increase”*
**Dosage**4%
*“if taken incorrectly can be a huge problem”*
**Quality-Overall**4%
*“Poor quality”*
**Skin Health**3%
*“it was like the past 6 months my skin was just getting worse”*
**Regulates Digestion**2%
*“Capsule dissolved in my esophagus”*
**Taste-Overall**2%
*“No taste or smell”*
### **Top return reasons **
**Dosage**30%
**Ingredients-Overall**15%
**Side Effects**15%
**Skin Health**10%
**Stress/Anxiety**10%
**Vitamin**10%
**Value For Money**10%
## **Common questions**
- **Is dim plus profitable to sell on Amazon United States?**
- The niche generates $208K/yr across 6 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dim plus niche?**
- 4 brands and 71 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dim plus?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.
- **When does demand for dim plus peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the dim plus niche?**
- Listings span $14.56–$53.77; the average listing price is $26.57 (sweet spot $15–$100). The average incumbent carries 8,018 reviews — the moat a new listing must climb.
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