---
title: "Dim 100mg — $304K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dim-100mg"
last_updated: "2026-08-06T14:39:41.834Z"
locale: en
meta:
description: "Niche score 56/100 · $304K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $304K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dim 100mg — $304K/yr Amazon US Niche (2026) - Flapen"
---
# **dim 100mg**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 22Conversion 96Competition 36Returns 100Price range 83Avg price 95Brand share 54Review moat 31Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.33–$62.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$304K**
$304K/yr · 89K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,376.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dim 100mg is a $304K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dim 100mg market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$145K–$193K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#1,368**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**559**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**22%**
- Nature's Way38% - We Like Vitamins12% - Source Naturals8% - SMNutrition8% - NATURE'S WAY7% - Nutricost5%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -5.5% search growth over the last 90 days.
2K1KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/dim-100mg/trend)
## **Top dim 100mg search terms**
- **dim 100mg**18K/yr-17.9%8.3% conv. - **dim plus**44K/yr+21.2%11.9% conv. - **dim supplement 100mg**8K/yr-8.6%10.9% conv. - **natures way dim plus**4K/yr+3.3%21.2% conv. - **dim 100**3K/yr-23.3%10.0% conv. - **dim plus supplement**3K/yr+43.2%13.7% conv. - **natures way dim**2K/yr+6.1%14.3% conv. - **dim 100 mg**3K/yr-18.3%7.9% conv. - **dim plus natures way**3K/yr-38.8%21.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/dim-100mg/search-terms)
## **Top dim 100mg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$61K30%$91K40%$121K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules**Nature's Way**$20.86**4.5★6,049 rev](https://www.amazon.com/dp/B0009F3RP6) [2**We Like Vitamins DIM 100mg 200 Capsules - 200 Day Supply - Diindolylmethane DIM Supplement for Support with Healthy Estrogen and Hormone Levels**We Like Vitamins**$19.78**4.4★581 rev](https://www.amazon.com/dp/B01I1XI3E2) [3**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules**NATURE'S WAY**$14.56**4.3★918 rev](https://www.amazon.com/dp/B00016WSDK) [4**DIM Supplement 200 mg | Estrogen Balance for Women & Men | Hormonal Acne Hormone Balance Menopause & Antioxidant Support | Doctor-Formulated & Clean Label Project Certified Diindolylmethane | 60 Ct**SMNutrition**$24.20**4.4★30,062 rev](https://www.amazon.com/dp/B006KL4TYG) [5**Source Naturals DIM Diindolylmethane 100mg with BioPerine Vitamin E & More - 60 Tablets**Source Naturals**$11.96**4.5★595 rev](https://www.amazon.com/dp/B001AWWWC6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct**SMNutrition**$28.63**1,899 rev6y ago](https://www.amazon.com/dp/B07WDCW8W7) [**NutraBio DIM Supplement Supports Estrogen Balance 100mg - 60 Vegetable Capsules**NutraBio**$19.96**99 rev7y ago](https://www.amazon.com/dp/B07SH1W752) [**NOW Foods Supplements DIM 200 (Diindolylmethane) with Calcium D-Glucarate 90 Veg Capsules**NOW Foods**$17.26**1,643 rev8y ago](https://www.amazon.com/dp/B07FCXFLXQ) [**365 by Whole Foods Market Dim 60 Veggie Capsules**365 by Whole Foods Market**$11.00**93 rev8y ago](https://www.amazon.com/dp/B074H737JZ) [**We Like Vitamins DIM 100mg 200 Capsules - 200 Day Supply - Diindolylmethane DIM Supplement for Support with Healthy Estrogen and Hormone Levels**We Like Vitamins**$19.78**581 rev10y ago](https://www.amazon.com/dp/B01I1XI3E2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Dim 60 Veggie Capsules**365 by Whole Foods Market**$11.00**4.5★**▲ 80%**](https://www.amazon.com/dp/B074H737JZ) [**Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules**NATURE'S WAY**$14.56**4.3★**▲ 53%**](https://www.amazon.com/dp/B00016WSDK) [**NutraBio DIM Supplement Supports Estrogen Balance 100mg - 60 Vegetable Capsules**NutraBio**$19.96**4.5★**▲ 40%**](https://www.amazon.com/dp/B07SH1W752) [**Pure Encapsulations DIMPRO 100 - Diindolylmethane Supplement - for Breast Cervical & Prostate Health* - Gluten Free & Vegan - 60 Capsules**Pure Encapsulations**$62.63**4.6★**▲ 19%**](https://www.amazon.com/dp/B0015XD8X2) [**Olympian Labs DIM Supplement 100mg - Daily Capsules - Diindolylmethane for Men and Women 100 Mg 60 Count**Olympian Labs**$24.07**4.4★**▲ 19%**](https://www.amazon.com/dp/B000UZVU1S)
**~~View all trending →~~**
## **What buyers say about dim 100mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hormonal Balance**21%
*“Improved Hormonal Acne”*
**Quality-Overall**9%
*“always a quality supplement”*
**Vitamin**8%
*“Great supplement”*
**Menstrual Issues**6%
*“It works really well for my perimenopause”*
**Efficiency**6%
*“These are definitely effective”*
**Value For Money**5%
*“Great product for the money”*
**Skin Health**4%
*“Totally helped to clear my skin”*
**Weight Loss**3%
*“amazing product i would give it 1,000 stars if i could i am finally loosing weight without even trying plus a bunch of other benefits, simply amazing”*
**Dosage**2%
*“I had zero problems with this brand or dosage until my most recent shipment”*
**Focus Enhancement**2%
*“Her mood and attitude are noticeably better”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Didnt feel effective”*
**Side Effects**16%
*“Weird side effects for me”*
**Allergies**8%
*“Allergic reaction”*
**Sleep Quality**5%
*“Not sleeping well”*
**Value For Money**4%
*“Huge price increase”*
**Quality-Overall**3%
*“Poor quality”*
**Dosage**3%
*“if taken incorrectly can be a huge problem”*
**Skin Health**2%
*“it was like the past 6 months my skin was just getting worse”*
**Regulates Digestion**2%
*“Capsule dissolved in my esophagus”*
**Taste-Overall**2%
*“No taste or smell”*
### **Top return reasons **
**Dosage**27%
**Side Effects**14%
**Ingredients-Overall**14%
**Stress/Anxiety**9%
**Smell**9%
**Value For Money**9%
**Vitamin**9%
**Skin Health**9%
## **Common questions**
- **Is dim 100mg profitable to sell on Amazon United States?**
- The niche generates $304K/yr across 16 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dim 100mg niche?**
- 13 brands and 559 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in dim 100mg?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.
- **What does it cost to enter the dim 100mg niche?**
- Listings span $6.33–$62.63; the average listing price is $24.17 (sweet spot $15–$100). The average incumbent carries 3,376 reviews — the moat a new listing must climb.
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