---
title: "Dildo Set — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dildo-set"
last_updated: "2026-08-11T09:04:32.940Z"
locale: en
meta:
description: "Niche score 56/100 · $122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dildo Set — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **dildo set**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 23Conversion 21Competition 69Returns 100Price range 92Avg price 95Brand share 36Review moat 79Quality gap 87
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.68–$97.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****416.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$122K**
$122K/yr · 264K searches
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dildo set is a $122K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dildo set market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$135K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**14%**
- Umania34% - hainuo26% - Yuetoy15% - Dxnbikt5% - WIEUL3% - MOCOYA2% - Open — no brand owns it (12 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/dildo-set/trend)
## **Top dildo set search terms**
- **dildo set**177K/yr-2.9%1.4% conv. - **dildo kit**36K/yr-15.8%0.6% conv. - **dildo pack**20K/yr+21.2%1.3% conv. - **dildo sets**16K/yr-10.4%1.0% conv. - **anal dildo set**15K/yr-11.1%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/dildo-set/search-terms)
## **Top dildo set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clear Realistic Dildo Set - 3 Sizes (Small Big Huge) Suction Cup Dildo Anal and Vaginal Pleasure Realistic Penis Large Dildo with Ball Suitable for Beginners to Advanced Users(6 8 11)**Umania**$24.80**4.0★28 rev](https://www.amazon.com/dp/B0D963M3Y2) [2**7-Piece Realistic Soft Silicone Dildo Set (5 6 7 8 9 10 12) Fantasy Suction Cup Dildo Anal Plug Training Set Small Big Dildos Strap-On Sex Toys for Women Men Beginners to Advanced Users**hainuo**$46.61**4.3★47 rev](https://www.amazon.com/dp/B0F2HNXY33) [3**Clear Suction Realistic Dildo Set - 3 Sizes(small6.4 big7.4 huge9.6) for Anal and Vaginal Pleasure - Perfect for Beginners to Advanced Users Lifelike Penis**Umania**$18.10**3.9★278 rev](https://www.amazon.com/dp/B0BZVR2YHX) [4**Suction Cup Realistic Silicone Black Dildo 3-Pack (Small 6.4 Big 7.4 Huge 9.6) Lifelike Feel Soft Penis Vaginal Anal Trainer Set - Perfect for Beginners to Advanced Users Adult Sex Toys**Yuetoy**$22.76**3.8★63 rev](https://www.amazon.com/dp/B0FLHWV8V5) [5**6 Sizes Realistic Fantasy Colorful Fantasy Dildo Set (5 6 7 8 9 10) Pink Purple Small Big Huge Prostate Dildo Anal Plug Trainer Set Silicone G-spot Dildos Penis Sex Toys for Beginners Advanced**hainuo**$37.20**4.3★47 rev](https://www.amazon.com/dp/B0F2HPZ6T5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pcs Realistic Silicone Beginner to Advanced Slim Dildo Training Set (5.7 6.8 7.7 9.8) G-Spot Suction Cup Dildos Set for Vaginal & Stimulation Anal Anal Plug Dildo Penis Sex Toy for Women Men**hainuo**$30.41**7 rev4mo ago](https://www.amazon.com/dp/B0GGGPCFCN) [**Realistic Dildo Set with Suction Cup - 3 Sizes (Small Medium Large) for Anal and Vaginal Stimulation Beginner to Advanced Sex Toy for Couples(Purple)**Xtoy King**$12.80**0 rev5mo ago](https://www.amazon.com/dp/B0GKNXVRQ2) [**Realistic Dildo Anal Plug Training Set 3 Size Silicone Butt Plug Dildos with Suction Base Anal Dildo Kit for Beginners Advanced Players G-Spot Prostate Trainer Sex Toys for Men Women Couples Flesh**WIEUL**$25.56**45 rev5mo ago](https://www.amazon.com/dp/B0G8ZM6WZM) [**3 Pack Dildo 100% Silicone Realistic Anal Dildos Anal Toys Butt Plug (5.8 6.8 7.8)Feel Soft Lifelike Penis With Suction Cup. Vaginal Anal Trainer Set for Beginners to Advanced Adult Sex Toy**Yuetoy**$19.45**38 rev6mo ago](https://www.amazon.com/dp/B0GF67LJGV) [**Suction Cup Realistic Silicone Black Dildo 3-Pack (Small 6.4 Big 7.4 Huge 9.6) Lifelike Feel Soft Penis Vaginal Anal Trainer Set - Perfect for Beginners to Advanced Users Adult Sex Toys**Yuetoy**$22.76**63 rev11mo ago](https://www.amazon.com/dp/B0FLHWV8V5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pcs Realistic Silicone Beginner to Advanced Slim Dildo Training Set (5.7 6.8 7.7 9.8) G-Spot Suction Cup Dildos Set for Vaginal & Stimulation Anal Anal Plug Dildo Penis Sex Toy for Women Men**hainuo**$30.41**5.0★**▲ 273%**](https://www.amazon.com/dp/B0GGGPCFCN) [**Realistic Dildo Anal Plug Training Set 3 Size Silicone Butt Plug Dildos with Suction Base Anal Dildo Kit for Beginners Advanced Players G-Spot Prostate Trainer Sex Toys for Men Women Couples Flesh**WIEUL**$25.56**4.5★**▲ 272%**](https://www.amazon.com/dp/B0G8ZM6WZM) [**3 Pack Dildo 100% Silicone Realistic Anal Dildos Anal Toys Butt Plug (5.8 6.8 7.8)Feel Soft Lifelike Penis With Suction Cup. Vaginal Anal Trainer Set for Beginners to Advanced Adult Sex Toy**Yuetoy**$19.45**4.1★**▲ 217%**](https://www.amazon.com/dp/B0GF67LJGV) [**Realistic Dildo Set with Suction Cup - 3 Sizes (Small Medium Large) for Anal and Vaginal Stimulation Beginner to Advanced Sex Toy for Couples(Purple)**Xtoy King**$12.80**0.0★**▲ 131%**](https://www.amazon.com/dp/B0GKNXVRQ2) [**Blue Realistic Dildo Set 3 Sizes (Small Big Large) TPE Suction Dildo Anal and Vaginal Pleasure Strap-On Dildo Harness Compatible Great for Beginners to Advanced Users Penis(9.6/7.4/6.4)**Umania**$17.93**3.9★**▲ 67%**](https://www.amazon.com/dp/B0DGT7FYN4)
**~~View all trending →~~**
## **What buyers say about dildo set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great Quality and exactly as described”*
**Size-Overall**11%
*“Good fit”*
**Soft Feel**8%
*“Soft to the touch”*
**Ease Of Cleaning**6%
*“Cleans easily”*
**Ease Of Use**5%
*“easy to control”*
**Value For Money**5%
*“Great Value”*
**Sexual Wellness**5%
*“provides awesome pleasure”*
**Advertised Vs Actual Product**4%
*“exactly as advertised”*
**Texture/Consistency-Overall**3%
*“Great texture”*
**Vibration/Speed Control**3%
*“vibration modes are easy to control”*
### **What buyers complain about **
**Durability**12%
*“broke immediately”*
**Size-Overall**11%
*“To small”*
**Functionality-Overall**8%
*“does not function anywhere close to it”*
**Quality-Overall**5%
*“Absolute garbage”*
**Charging**5%
*“Charged super slow”*
**Value For Money**4%
*“Very expensive for what you get”*
**Hard Feel**3%
*“Not as soft as described”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Battery Life**2%
*“battery life sucks”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Value For Money**25%
**Strap/String Quality**25%
**Color**13%
**Quality-Overall**13%
## **Common questions**
- **Is dildo set profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 35 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dildo set niche?**
- 18 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in dildo set?**
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 0.1%.
- **When does demand for dildo set peak?**
- Demand peaks in May–Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dildo set niche?**
- Listings span $11.68–$97.92; the average listing price is $26.97 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.
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