---
title: "Dhea 10 Mg — $512K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dhea-10-mg"
last_updated: "2026-08-10T22:51:59.124Z"
locale: en
meta:
description: "Niche score 49/100 · $512K/yr market · 137K searches/yr · $16.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $512K/yr market · 137K searches/yr · $16.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dhea 10 Mg — $512K/yr Amazon US Niche (2026) - Flapen"
---
# **dhea 10 mg**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 23Conversion 100Competition 13Returns 100Price range 77Avg price 78Brand share 21Review moat 56Quality gap 20
**Conversion**
**Incredible****23.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.62–$36.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$512K**
$512K/yr · 137K searches
**Review moat**
**Good****1,252.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dhea 10 mg is a $512K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dhea 10 mg market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$407K–$488K**
- units × avg price
- **Conversion rate**
- **23.0%**
- **Avg BSR**
- **#1,223**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **100 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**6%**
- Pure Encapsulations41% - Douglas Laboratories20% - DAVINCI15% - Life Extension10% - Nutricost6% - Vital Nutrients2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -4.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/dhea-10-mg/trend)
## **Top dhea 10 mg search terms**
- **dhea 10 mg**86K/yr-0.8%23.2% conv. - **douglas laboratories**14K/yr-13.6%0.2% conv. - **dhea 10mg**10K/yr+19.5%15.3% conv. - **dhea 15 mg**6K/yr-20.5%14.5% conv. - **dhea 10**3K/yr+24.0%19.3% conv. - **douglas labs**4K/yr-10.3%0.4% conv. - **dhea supplement for women 10 mg**4K/yr-26.9%16.6% conv. - **dhea 10mg supplement for women**5K/yr-38.8%18.2% conv. - **dhea 15mg**2K/yr-27.1%11.6% conv. - **dhea 10 mg for women**3K/yr-23.0%18.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/dhea-10-mg/search-terms)
## **Top dhea 10 mg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51K20%$102K30%$154K40%$205K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Encapsulations DHEA 10 mg - Adrenal Supplement for Immune Support Metabolism & Hormone Balance* - with Micronized DHEA - 180 Capsules**Pure Encapsulations**$36.99**4.7★2,160 rev](https://www.amazon.com/dp/B0015VY4JQ) [2**Douglas Laboratories DHEA 10 mg Capsules - Micronized - Supports Hormone Balance Immunity Brain Bone Health & Metabolism* - Non-GMO - 100 Vegetarian Capsules**Douglas Laboratories**$20.38**4.7★1,590 rev](https://www.amazon.com/dp/B0014Y7U7C) [3**Pure Encapsulations DHEA 10 mg - Adrenal Supplement for Immune Support Metabolism & Hormone Balance* - with Micronized DHEA - 60 Capsules**Pure Encapsulations**$15.32**4.7★2,160 rev](https://www.amazon.com/dp/B00369D7JI) [4**DAVINCI Labs Micronized DHEA 10mg - Helps to Support Healthy Aging Hormone Balance Brain Health Thyroid Function & More - Vegetarian Gluten-Free - 90 Capsules**DAVINCI**$13.81**4.8★267 rev](https://www.amazon.com/dp/B003NRVVX2) [5**Life Extension DHEA 15 mg Hormone Balance Supplement Memory Muscle Mass and Bone Density Support Healthy Sex Drive Gluten-Free Non-GMO 100 Capsules**Life Extension**$8.62**4.7★1,130 rev](https://www.amazon.com/dp/B00028MUBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost DHEA (10mg) 240 Capsules GMO-Free**Nutricost**$16.64**23 rev4mo ago](https://www.amazon.com/dp/B0GV4X64DD) [**BIOTICS RESEARCH DHEA 10 Milligram Hormonal Balance Metabolism Improved Mood and Outlook Age Gracefully Healthy Stress Response 180 Tablets**BIOTICS RESEARCH**$24.05**379 rev7y ago](https://www.amazon.com/dp/B07HBNCMS7) [**DAVINCI Labs Micronized DHEA 10mg - Helps to Support Healthy Aging Hormone Balance Brain Health Thyroid Function & More - Vegetarian Gluten-Free - 90 Capsules**DAVINCI**$13.81**267 rev16y ago](https://www.amazon.com/dp/B003NRVVX2) [**Vital Nutrients DHEA 10mg - Vegan Micronized DHEA Supplement for Women & Men - Supports Hormone Balance - Supports Healthy Metabolism of Sugar & Minerals - Gluten Dairy Soy Free - 60 Capsules**Vital Nutrients**$14.83**696 rev17y ago](https://www.amazon.com/dp/B002DVUIZQ) [**Integrative Therapeutics DHEA-5 - Daily Health Supplement for Healthy Aging* - Endocrine Supplement* - Vegan Dairy-Free & Gluten-Free - 60 Capsules (60 Servings)**Integrative Therapeutics**$9.80**996 rev18y ago](https://www.amazon.com/dp/B0031WSEHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutricost DHEA (10mg) 240 Capsules GMO-Free**Nutricost**$16.64**4.8★**▲ 270%**](https://www.amazon.com/dp/B0GV4X64DD) [**Pure Encapsulations DHEA 10 mg - Adrenal Supplement for Immune Support Metabolism & Hormone Balance* - with Micronized DHEA - 180 Capsules**Pure Encapsulations**$36.99**4.7★**▲ 24%**](https://www.amazon.com/dp/B0015VY4JQ) [**Life Extension DHEA 25 mg Hormone Balance Supplement Memory Muscle Health Bone Health Mens Health Womens Health Gluten-Free Non-GMO Vegetarian 100 Dissolve-in-Mouth Tablets**Life Extension**$9.59**4.6★**▲ 18%**](https://www.amazon.com/dp/B000PC318Q) [**DAVINCI Labs Micronized DHEA 10mg - Helps to Support Healthy Aging Hormone Balance Brain Health Thyroid Function & More - Vegetarian Gluten-Free - 90 Capsules**DAVINCI**$13.81**4.8★**▲ 14%**](https://www.amazon.com/dp/B003NRVVX2) [**Life Extension DHEA 15 mg Hormone Balance Supplement Memory Muscle Mass and Bone Density Support Healthy Sex Drive Gluten-Free Non-GMO 100 Capsules**Life Extension**$8.62**4.7★**— 2%**](https://www.amazon.com/dp/B00028MUBW)
**~~View all trending →~~**
## **What buyers say about dhea 10 mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Dosage**11%
*“Excellent medication”*
**Value For Money**9%
*“Good for the money”*
**Hormonal Balance**6%
*“her hormone levels improved”*
**Vitamin**5%
*“Overall, a straightforward supplement that does exactly what I bought it for”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Efficiency**4%
*“With clean ingredients, and low mcgs, this item keeps my labwork in correct range”*
**Ease Of Use**4%
*“Ease of use”*
**Ingredients-Overall**4%
*“The ingredients in all their products are stellar”*
**Ease Of Chewing/Swallowing**3%
*“These capsules are very easy to take with water and a meal”*
### **What buyers complain about **
**Size-Overall**10%
*“Huge bottle for such tiny pills”*
**Side Effects**7%
*“I took this supplement less than a week and I noticed major headaches, tinnitus, dizziness and just overall feeling off”*
**Taste-Overall**6%
*“It tastes terrible”*
**Solubility**6%
*“I couldnt fully dissolve it under my tongue due to the bad taste”*
**Quality-Overall**4%
*“garbage”*
**Damage/Burn Hair**4%
*“After 2 months I noticed my hair was falling out”*
**Bitter**4%
*“Super bitter and doesnt dissolve under tongue”*
**Vitamin**3%
*“NO vitamin burps”*
**Functionality-Overall**2%
*“eating right wasn't working for me”*
**Dosage**2%
*“Maybe the dose is to high”*
### **Top return reasons **
**Value For Money**22%
**Dosage**22%
**Joint Pain**11%
**Sleep Quality**11%
**Vitamin**11%
**Regulates Digestion**11%
**Advertised Vs Actual Product**6%
**Taste-Overall**6%
## **Common questions**
- **Is dhea 10 mg profitable to sell on Amazon United States?**
- The niche generates $512K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dhea 10 mg niche?**
- 9 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in dhea 10 mg?**
- Top complaints mined from reviews: Size-Overall, Side Effects, Taste-Overall. The return rate is 0.0%.
- **When does demand for dhea 10 mg peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dhea 10 mg niche?**
- Listings span $8.62–$36.99; the average listing price is $16.26 (sweet spot $15–$100). The average incumbent carries 1,252 reviews — the moat a new listing must climb.
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