---
title: "Dha — $954K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dha"
last_updated: "2026-08-06T16:35:10.826Z"
locale: en
meta:
description: "Niche score 60/100 · $954K/yr market · 533K searches/yr · $29.42 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $954K/yr market · 533K searches/yr · $29.42 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Dha — $954K/yr Amazon US Niche (2026) - Flapen"
---
# **dha**
**Launch it**
A $954K/yr market growing +0.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 77Growth 26Conversion 67Competition 75Returns 100Price range 82Avg price 95Brand share 42Review moat 24Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.57–$54.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$954K**
$954K/yr · 533K searches
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,272.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dha is a $954K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Launch it — 60/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dha market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$883K–$1.2M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**18 **—flat
**Sellers**
**603**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**16%**
- Nordic Naturals52% - NOW Foods13% - THORNE7% - DEAL SUPPLEMENT4% - Micro Ingredients4% - MAV NUTRITION4% - Open — no brand owns it (12 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +0.6% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/dha/trend)
## **Top dha search terms**
- **dha**261K/yr-3.9%4.8% conv. - **dha supplements**118K/yr-10.9%4.8% conv. - **nordic naturals dha**40K/yr+11.6%7.1% conv. - **nordic dha**26K/yr+24.6%6.3% conv. - **dha nordic naturals**17K/yr+12.3%7.9% conv. - **dha supplement**13K/yr+7.8%3.2% conv. - **nordic naturals dha xtra**10K/yr-3.4%12.4% conv. - **dha 200mg**6K/yr+43.5%1.1% conv. - **vitamin dha**4K/yr+74.7%0.7% conv. - **dha nordic**5K/yr+19.0%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/dha/search-terms)
## **Top dha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$38K8%$76K12%$115K16%$153K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordic Naturals DHA Xtra Strawberry - 90 Soft Gels - 1660 mg Omega-3 - High-Intensity DHA Formula for Brain & Nervous System Support - Non-GMO - 45 Servings**Nordic Naturals**$38.61**4.7★3,629 rev](https://www.amazon.com/dp/B07VF9HB74) [2**NOW Foods Supplements DHA-500 with 250 EPA Molecularly Distilled Supports Brain Health* 180 Softgels**NOW Foods**$22.23**4.7★4,480 rev](https://www.amazon.com/dp/B003O1U77I) [3**Nordic Naturals Prenatal DHA Unflavored - 90 Soft Gels - 830 mg Omega-3 + 400 IU Vitamin D3 - Supports Brain Development in Babies During Pregnancy & Lactation - Non-GMO - 45 Servings**Nordic Naturals**$25.22**4.8★6,233 rev](https://www.amazon.com/dp/B0058ABILW) [4**THORNE - Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing* - 30 Servings**THORNE**$29.86**4.6★964 rev](https://www.amazon.com/dp/B0BDMTY4D8) [5**Nordic Naturals Childrens DHA Strawberry - 8 oz for Kids - 530 mg Omega-3 with EPA & DHA - Brain Development & Function - Non-GMO - 96 Servings**Nordic Naturals**$29.03**4.6★10,556 rev](https://www.amazon.com/dp/B002WTCLGI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DHA Ultra 1 010MG | Brain & Cognitive Health Support | Omega 3 Fish Oil | 1 414MG Total Omega-3s | High Strength DHA Supplements | Third-Party Tested Sustainably Sourced Gluten-Free | 60 Ct.**MAV NUTRITION**$14.76**135 rev11mo ago](https://www.amazon.com/dp/B0FJGD2KPK) [**Prenatal DHA for Women 600mg 120 Softgels Supports Babys Brain & Eye Development | Triglyceride Omega 3 Fish Oil DHA Prenatal Vitamins for Pregnancy & Nursing with Vitamin D3 | 300mg per Capsule**Mother's Promise**$26.71**177 rev2y ago](https://www.amazon.com/dp/B0CJ885Y85) [**Horbaach DHA Supplement 1500mg | 90 Softgels | EPA Omega 3 DHA**Horbäach**$16.28**118 rev3y ago](https://www.amazon.com/dp/B0C9RS883G) [**THORNE - Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing* - 30 Servings**THORNE**$29.86**964 rev3y ago](https://www.amazon.com/dp/B0BDMTY4D8) [**THORNE - Advanced DHA - Omega-3 Fish Oil Supplement with EPA & DHA in Triglyceride Form - Supports Brain Nerve Eye Blood Vessel & Heart Health* - Third-Party Certified - Gluten-Free - 60 Softgels**THORNE**$29.78**308 rev3y ago](https://www.amazon.com/dp/B0BDMXTCKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OmegaVia DHA 600 mg Ultra Pure Omega-3 DHA Supplements for Brain and Eyes DHA Prenatal Vitamins for Women Burpless Fish Oil Omega 3 IFOS Tested 120 Softgels**OmegaVia**$43.27**4.7★**▲ 65%**](https://www.amazon.com/dp/B00YO0PHZK) [**THORNE - Advanced DHA - Omega-3 Fish Oil Supplement with EPA & DHA in Triglyceride Form - Supports Brain Nerve Eye Blood Vessel & Heart Health* - Third-Party Certified - Gluten-Free - 60 Softgels**THORNE**$29.78**4.7★**▲ 37%**](https://www.amazon.com/dp/B0BDMXTCKJ) [**Nordic Naturals Prenatal DHA Unflavored - 90 Soft Gels - 830 mg Omega-3 + 400 IU Vitamin D3 - Supports Brain Development in Babies During Pregnancy & Lactation - Non-GMO - 45 Servings**Nordic Naturals**$25.22**4.8★**▲ 31%**](https://www.amazon.com/dp/B0058ABILW) [**Pure Encapsulations EPA/DHA Essentials - Fish Oil Concentrate Supplement to Support Cardiovascular Health* - Premium EPA & DHA Supplement with Omega 3-90 Softgel Capsules**Pure Encapsulations**$39.62**4.7★**▲ 13%**](https://www.amazon.com/dp/B07BH41QJQ) [**Nordic Naturals Childrens DHA Xtra Berry Punch - 2 oz for Kids - 880 mg Total Omega-3s with EPA & DHA - Cognitive & Immune Function Learning Social Development - Non-GMO - 48 Servings**Nordic Naturals**$26.83**4.6★**▲ 13%**](https://www.amazon.com/dp/B075882FKG)
**~~View all trending →~~**
## **What buyers say about dha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“the quality is consistent”*
**Taste-Overall**7%
*“no horrible taste or smell”*
**Vitamin**6%
*“Great quality vitamin”*
**Value For Money**5%
*“Good Value”*
**Ease Of Chewing/Swallowing**5%
*“happily chews them right up”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured and described”*
**Ingredients-Overall**3%
*“High quality ingredients”*
**Nutritional Content**3%
*“Very good supplement”*
**Ease Of Use**2%
*“Easy to use”*
**Smell**2%
*“They have a nice lemon scent”*
### **What buyers complain about **
**Taste-Overall**14%
*“Horrible Taste”*
**Smell**10%
*“Bad smell”*
**Size-Overall**6%
*“Small”*
**Dosage**5%
*“Dosing is a guessing game bec it doesnt reach up to the 1ml”*
**Value For Money**4%
*“way too expensive”*
**Side Effects**3%
*“Made me nauseas and have headaches”*
**Quality-Overall**3%
*“Quality control issue”*
**Heart Health**2%
*“High cholesterol”*
**Ease Of Chewing/Swallowing**2%
*“could not even swallow it”*
**Acid Regulator/Stomach Ache Relief**2%
*“Upsets my stomach”*
### **Top return reasons **
**Value For Money**23%
**Smell**14%
**Size-Overall**13%
**Ingredients-Overall**8%
**Dosage**6%
**Adhesion/Stickiness**4%
**Ease Of Chewing/Swallowing**4%
**Functionality-Overall**4%
**Advertised Vs Actual Product**3%
**Taste-Overall**3%
## **Common questions**
- **Is dha profitable to sell on Amazon United States?**
- The niche generates $954K/yr across 39 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (60/100).
- **How competitive is the dha niche?**
- 18 brands and 603 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in dha?**
- Top complaints mined from reviews: Taste-Overall, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for dha peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dha niche?**
- Listings span $7.57–$54.84; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 6,273 reviews — the moat a new listing must climb.
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