---
title: "Dexa Scan — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dexa-scan"
last_updated: "2026-08-11T09:04:41.827Z"
locale: en
meta:
description: "Niche score 50/100 · $1.3M/yr market · 290K searches/yr. A deep review moat (26,362 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.3M/yr market · 290K searches/yr. A deep review moat (26,362 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dexa Scan — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **dexa scan**
**Worth a look**
Shows a $1.3M/yr market, but a deep review moat (26,362 avg reviews) keeps it on the watch list.
Market size 84Growth 25Conversion 30Competition 59Returns 68Price range 17Avg price 47Brand share 31Review moat 13Quality gap 77
**Market size**
**Great****$1.3M**
$1.3M/yr · 290K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$193.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$20.95–$484.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****26,361.68**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dexa scan is a $1.3M/yr Amazon United States market (290K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dexa scan market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**17**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 98%
**Open market**
**6%**
- InBody33% - GE16% - WuzuTech15% - RENPHO12% - arboleaf11% - Etekcity7% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/dexa-scan/trend)
## **Top dexa scan search terms**
- **inbody scale**115K/yr+12.1%1.7% conv. - **in body scale**38K/yr+5.0%1.5% conv. - **herz p1 smart scale**8K/yr+44.0%6.4% conv. - **in body scale with body fat analysis**17K/yr-6.1%1.6% conv. - **inbody scale full body composition**16K/yr-12.6%1.3% conv. - **hertz p1 smart scale**7K/yr-24.5%5.4% conv. - **body scan scale with handle**11K/yr+25.5%2.9% conv. - **body composition scale with handles**7K/yr+132.0%2.5% conv. - **inbody h20n**13K/yr-10.1%1.9% conv. - **herzp1 smart scale**6K/yr-45.8%5.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/dexa-scan/search-terms)
## **Top dexa scan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$54K8%$108K12%$161K16%$215K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Herz P1 Smart Scale - 8-Electrode Body Composition Scale with Handle | BMI Body Fat Muscle Mass Body Weight Dual-Frequency BIA for Precision Tracking App Tracks 56 Health & Fitness Metrics**WuzuTech**$127.70**3.5★46 rev](https://www.amazon.com/dp/B0GKFBGCPV) [2**GE Smart Scale for Body Weight: 8-Electrode Digital Bathroom Scale for Weight Fat BMI Muscle Mass Full Body Composition Analyzer 50 Measurements Bluetooth Highly Accurate Weighing Machine 400lb Black**GE**$87.10**4.4★4,873 rev](https://www.amazon.com/dp/B0D96373RS) [3**RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue**RENPHO**$191.12**4.5★10,100 rev](https://www.amazon.com/dp/B0FJFL8KP4) [4**InBody Dial H20 | Body Composition Scale Most Accurate | Smart Scale with BMI Body Fat Muscle Mass | Weight Scale with Body Fat and Muscle**InBody**$262.64**3.9★1,179 rev](https://www.amazon.com/dp/B07QR8SYP1) [5**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)**InBody**$484.94**3.9★36 rev](https://www.amazon.com/dp/B0GWC91K78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**arboleaf Scale for Body Weight Upgrade 50+ Metrics 8-Electrode Smart Scale with BMI Body Fat Muscle Mass Full Body Composition Analyzer High Precision Digital Bathroom Scale**arboleaf**$81.03**2,169 rev1mo ago](https://www.amazon.com/dp/B0GKMC6RMV) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)**InBody**$484.94**36 rev3mo ago](https://www.amazon.com/dp/B0GWC91K78) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)**InBody**$480.96**36 rev3mo ago](https://www.amazon.com/dp/B0GWCPDZT1) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)**InBody**$483.29**36 rev3mo ago](https://www.amazon.com/dp/B0GWCCSVJ8) [**InBody Dial H30 Body Composition Scale | Smart Scale with BMI Body Fat Muscle Mass | Scale with App | Body Fat Measurement Device | Wi-Fi & Bluetooth | Matte Black**InBody**$352.23**9 rev3mo ago](https://www.amazon.com/dp/B0GWCJPBDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)**InBody**$483.29**3.9★**▲ 161%**](https://www.amazon.com/dp/B0GWCCSVJ8) [**InBody Dial H30 Body Composition Scale | Smart Scale with BMI Body Fat Muscle Mass | Scale with App | Body Fat Measurement Device | Wi-Fi & Bluetooth | Matte Black**InBody**$352.23**3.8★**▲ 160%**](https://www.amazon.com/dp/B0GWCJPBDF) [**Arboleaf Smart Scale for Body Weight 8-Electrode Dual-Frequency BIA Digital Bathroom Scale 7-in-1 Display for BMI Body Fat & Muscle Mass 50+ Metrics in App Body Composition Analyzer**arboleaf**$101.25**4.7★**▲ 159%**](https://www.amazon.com/dp/B0GKNGT58N) [**InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)**InBody**$484.94**3.9★**▲ 159%**](https://www.amazon.com/dp/B0GWC91K78) [**Herz P1 Smart Scale - 8-Electrode Body Composition Scale with Handle | BMI Body Fat Muscle Mass Body Weight Dual-Frequency BIA for Precision Tracking App Tracks 56 Health & Fitness Metrics**WuzuTech**$127.70**3.5★**▲ 159%**](https://www.amazon.com/dp/B0GKFBGCPV)
**~~View all trending →~~**
## **What buyers say about dexa scan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Health Monitoring**15%
*“GREAT HEALTH TOOL”*
**Accuracy-Overall**14%
*“Accuracy is spot on”*
**Value For Money**11%
*“Fair price”*
**Ease Of Use**11%
*“Ease of Use”*
**Quality-Overall**10%
*“The build quality is excellent”*
**Weight Loss**4%
*“Perfect for my weight loss”*
**Advertised Vs Actual Product**4%
*“Just As Pictured”*
**Assembly/Installation**4%
*“Easy Set Up”*
**Efficiency**3%
*“Cool when it works”*
**Connectivity-Overall**3%
*“Connects fast”*
### **What buyers complain about **
**Measurement/Reading Accuracy**22%
*“Terrible accuracy”*
**Durability**10%
*“broke after a week”*
**Accuracy-Overall**9%
*“Not Accurate”*
**Connectivity-Overall**5%
*“Impossible to connect”*
**Functionality-Overall**5%
*“Barely works”*
**Software/Application**5%
*“the app is terrible”*
**Value For Money**5%
*“This was expensive”*
**Weight Loss**4%
*“it doesnt recognize my 117 pound weight loss”*
**Quality-Overall**4%
*“Not good quality”*
**Battery Life**3%
*“Battery life is terrible”*
### **Top return reasons **
**Measurement/Reading Accuracy**31%
**Functionality-Overall**15%
**Advertised Vs Actual Product**8%
**Connectivity-Overall**8%
**Value For Money**7%
**Accuracy-Overall**6%
**Software/Application**5%
**Size-Overall**3%
**Display-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is dexa scan profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 22 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dexa scan niche?**
- 10 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in dexa scan?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 2.3%.
- **When does demand for dexa scan peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dexa scan niche?**
- Listings span $20.95–$484.94; the average listing price is $193.42 (sweet spot $15–$100). The average incumbent carries 26,362 reviews — the moat a new listing must climb.
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