---
title: "Trend — detergent for black clothes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/detergent-for-black-clothes/trend"
last_updated: "2026-08-07T03:57:04.038Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.0M/yr market · 364K searches/yr · $18.27 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.0M/yr market · 364K searches/yr · $18.27 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — detergent for black clothes - Flapen"
---

# **detergent for black clothes**

**Launch it**

A $1.0M/yr market growing +104.4% this quarter with returns at 0.4% — clears our launch bar.

Market size 78Growth 93Conversion 97Competition 15Returns 98Price range 77Avg price 83Brand share 0Review moat 24Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+104.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$18.27**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 364K searches

**Price range**

**Great****$8.89–$35.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,128.09**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend