---
title: "Trend — dessert cups - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dessert-cups/trend"
last_updated: "2026-07-21T09:25:14.092Z"
locale: en
meta:
  description: "dessert cups clears our launch bar: a $2.6M/yr market growing +34.7% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:description": "dessert cups clears our launch bar: a $2.6M/yr market growing +34.7% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:title": "Trend — dessert cups - Flapen"
---

# **dessert cups**

**Launch it**

A $2.6M/yr market growing +34.7% this quarter with returns at 1.1% — clears our launch bar.

Market size 95Growth 59Conversion 51Competition 57Returns 92Price range 63Avg price 78Brand share 82Review moat 65Quality gap 35

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 3.8M searches

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.34**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****907.79**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$3.92–$33.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+34.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality