---
title: "dessert cups — $2.6M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dessert-cups"
last_updated: "2026-07-20T18:44:16.505Z"
locale: en
meta:
description: "dessert cups clears our launch bar: a $2.6M/yr market growing +34.7% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:description": "dessert cups clears our launch bar: a $2.6M/yr market growing +34.7% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:title": "dessert cups — $2.6M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **dessert cups**
**Launch it**
A $2.6M/yr market growing +34.7% this quarter with returns at 1.1% — clears our launch bar.
Market size 95Growth 59Conversion 51Competition 57Returns 92Price range 63Avg price 78Brand share 82Review moat 65Quality gap 35
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 3.8M searches
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****907.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.92–$33.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dessert cups is a $2.6M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun. Verdict: Launch it — 68/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.5M–$3.3M**
- units × avg price
- **Launch success**
- **100%**
- 9 of 9 new (360d)
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **145 days**
## **Competition**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**41%**
- FIFWVGP18% - DOUDOULE14% - EASERCY9% - Jnnzzggu6% - JPPSUJJ6% - Alaeseje6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.7% search growth over the last 90 days.
100K60KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/dessert-cups/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$129K10%$258K15%$387K20%$517K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FIFWVGP 5 oz Plastic Dessert Cups With Lids and Spoons Yogurt Parfait Appetizer Cups for Party Mini Dessert Shooters for Pudding and Fruit 20 Pack (60-Piece)**FIFWVGP**$9.89**4.5★919 rev](https://www.amazon.com/dp/B0FS1YVKJC) [2**5oz Plastic Dessert Cups with Lids and Spoons Clear Small Yogurt Parfait Cups with Lids Mini Dessert Shooter Cups with Spoons Square Appetizer Cups for Party Fruit Pudding Trifle Ice Cream 20 Pack**DOUDOULE**$8.29**4.5★271 rev](https://www.amazon.com/dp/B0FMJWM4L4) [3**EASERCY 5 oz Plastic Dessert Cups with Lids and Spoons 150 Pcs Serves 50 Yogurt Parfait Appetizer Cup for Party Dessert Shooter Cups for Pudding Jello and Fruit**EASERCY**$17.40**4.7★3,403 rev](https://www.amazon.com/dp/B09J2D43Z7) [4**JPPSUJJ 400-Pack 5 oz Dessert Cups with Lids and Spoons Clear Plastic Parfait & Yogurt Cups Mini Shooter Cups for Parties Ice Cream Pudding Fruit | Square Appetizer Containers**JPPSUJJ**$27.69**4.4★144 rev](https://www.amazon.com/dp/B0G4RJ1XXN) [5**Alaeseje 50 Pack 8oz Disposable Clear Plastic Cups with Dome Lids(Hole in the Lid) PET Dessert Cups Disposable Snack Bowls for Ice Cream Cake Fruit Parfait Pudding and Jello Shot**Alaeseje**$11.75**4.6★1,906 rev](https://www.amazon.com/dp/B09K7PSPNZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5oz Plastic Dessert Cups with Lids and Spoons Clear Yogurt Parfait Cups with Lids Mini Dessert Shooter Cups with Spoons Small Square Appetizer Cups for Fruit Party Pudding Ice Cream Trifle 20 Pack**LAIYPHO**$7.55**84 rev4mo ago](https://www.amazon.com/dp/B0GCYGR3BH) [**JPPSUJJ 400-Pack 5 oz Dessert Cups with Lids and Spoons Clear Plastic Parfait & Yogurt Cups Mini Shooter Cups for Parties Ice Cream Pudding Fruit | Square Appetizer Containers**JPPSUJJ**$27.69**144 rev5mo ago](https://www.amazon.com/dp/B0G4RJ1XXN) [**GGYKJSK 50-Pack 5oz Dessert Cups with Lids Plastic Parfait/Pudding Cups Small Plastic Containers with Spoons Reusable Jello Cups for Yogurt Fruit Cake Appetizers**GGYKJSK**$11.14**107 rev6mo ago](https://www.amazon.com/dp/B0G1YQT3KS) [**120 Pack Parfait Cups with Spoons(5 oz) Mini Plastic Dessert Cups Appetizer Cups Shooter Cups for Party Yogurt Parfait Jello Fruit(The Set Includes: 60 Cups and 60 Spoons)**GRWJHUM**$14.29**33 rev6mo ago](https://www.amazon.com/dp/B0G7FW3XCS) [**Ginkgo 100 Sets (300 Pieces) 5 oz Dessert Cups with Lids and Spoons Clear Plastic Parfait Cups Disposable Appetizer Cups for Pudding Jello Mousse Ice Cream Party & Catering Supplies**Ginkgo**$24.37**68 rev7mo ago](https://www.amazon.com/dp/B0G4LP17VR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**120 Pack Parfait Cups with Spoons(5 oz) Mini Plastic Dessert Cups Appetizer Cups Shooter Cups for Party Yogurt Parfait Jello Fruit(The Set Includes: 60 Cups and 60 Spoons)**GRWJHUM**$14.29**4.8★**▲ 140%**](https://www.amazon.com/dp/B0G7FW3XCS) [**5oz Plastic Dessert Cups with Lids and Spoons Clear Yogurt Parfait Cups with Lids Mini Dessert Shooter Cups with Spoons Small Square Appetizer Cups for Fruit Party Pudding Ice Cream Trifle 20 Pack**LAIYPHO**$7.55**4.5★**▲ 102%**](https://www.amazon.com/dp/B0GCYGR3BH) [**Lamosi 9 oz Clear Plastic Cups with Lids 50 Pack Clear Disposable Cups with Flat Lids No Hole for Fruit Snack Pudding Cold To Go Drinks or Milkshakes**Lamosi**$13.66**4.7★**▲ 100%**](https://www.amazon.com/dp/B0FVDQ87P2) [**JPPSUJJ 400-Pack 5 oz Dessert Cups with Lids and Spoons Clear Plastic Parfait & Yogurt Cups Mini Shooter Cups for Parties Ice Cream Pudding Fruit | Square Appetizer Containers**JPPSUJJ**$27.69**4.4★**▲ 99%**](https://www.amazon.com/dp/B0G4RJ1XXN) [**FIFWVGP 5 oz Plastic Dessert Cups With Lids and Spoons Yogurt Parfait Appetizer Cups for Party Mini Dessert Shooters for Pudding and Fruit 20 Pack (60-Piece)**FIFWVGP**$9.89**4.5★**▲ 97%**](https://www.amazon.com/dp/B0FS1YVKJC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Love the size”*
**Quality-Overall**18%
*“Good quality cups”*
**Value For Money**8%
*“Good for the price”*
**Strength**8%
*“not flimsy”*
**Ease Of Use**7%
*“Very easy to carry”*
**Advertised Vs Actual Product**7%
*“exactly as pictured”*
**Durability**4%
*“The material feels durable”*
**Baking**4%
*“They are useful for desserts or appetizers”*
**Leak-Proof**2%
*“Does not leak”*
**Design-Overall**2%
*“So the design definitely helped”*
### **What buyers complain about **
**Size-Overall**33%
*“big”*
**Strength**12%
*“a little flimsy”*
**Quality-Overall**8%
*“Poor quality”*
**Ease Of Use**5%
*“It was hard separating them”*
**Thickness**5%
*“the plastic felt thick”*
**Advertised Vs Actual Product**3%
*“This product is not as advertised”*
**Durability**2%
*“I broke three just taking them out of the wrapper”*
**Leak-Proof**2%
*“it does kinda leak a bit if you shake a liquid in it”*
**Value For Money**1%
*“expensive”*
**Functionality-Overall**1%
*“Didnt work”*
### **Top return reasons **
**Size-Overall**77%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Material Quality**2%
**Quality-Overall**2%
**Strength**2%
**Thin**1%
**Ease Of Use**1%
**Functionality-Overall**1%
**Defective Material/Parts**0%
## **Common questions**
- **Is dessert cups profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 29 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +34.7%. Flapen's verdict: Launch it (68/100).
- **How competitive is the dessert cups niche?**
- 25 brands and 38 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in dessert cups?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.1%.
- **When does demand for dessert cups peak?**
- Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dessert cups niche?**
- Listings span $3.92–$33.55; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.
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