---
title: "Derila Pillow for Neck and Back Pain — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/derila-pillow-for-neck-and-back-pain"
last_updated: "2026-08-11T09:07:09.684Z"
locale: en
meta:
description: "Niche score 34/100 · $48K/yr market · 26K searches/yr · $40.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $48K/yr market · 26K searches/yr · $40.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Derila Pillow for Neck and Back Pain — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **derila pillow for neck and back pain**
**Skip it**
Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 11Conversion 54Competition 15Returns 21Price range 95Avg price 95Brand share 20Review moat 22Quality gap 84
**Avg price**
**Incredible****$40.25**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$25.66–$57.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,864.22**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$48K**
$48K/yr · 26K searches
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, derila pillow for neck and back pain is a $48K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **derila pillow for neck and back pain market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**4%**
- Derila65% - Anvo11% - Cozyplayer6% - Ylekto5% - AM AEROMAX5% - Royal Therapy4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -28.8% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/health-household/derila-pillow-for-neck-and-back-pain/trend)
## **Top derila pillow for neck and back pain search terms**
- **derilla pillow**19K/yr-41.4%4.0% conv. - **firm contour pillow**4K/yr+4.1%2.0% conv. - **derila pillow for snoring**3K/yr-11.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/derila-pillow-for-neck-and-back-pain/search-terms)
## **Top derila pillow for neck and back pain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$22K60%$29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Derila Ergo Cervical Neck Pillow for Sleeping Pillow Contour Memory Foam Pillows for Back Side Sleeper Pillows 21.25 x 14.17 x 4.72 inches**Derila**$57.45**3.9★12,706 rev](https://www.amazon.com/dp/B0F3NTQCYP) [2**Anvo Memory Foam Pillow Neck Contour Cervical Orthopedic Bed Pillow for Sleeping Side Back Stomach Sleeper Ergonomic Design for Neck and Shoulder Pain Relief Blue White Firm**Anvo**$39.27**4.4★9,352 rev](https://www.amazon.com/dp/B092LND2SG) [3**Derila Ergo Pillowcase Cervical Neck Pillow for Sleeping Pillow Case Contour Memory Foam Pillows for Back Side Sleeper (Pillowcase - 21.25 x 14.17 x 4.72 in) Pillow Case only**Derila**$26.69**3.9★12,706 rev](https://www.amazon.com/dp/B0FG2SH6K5) [4**Derila Cervical Neck Pillow for Sleeping - Support Pillow for Back Stomach Side Sleeper Contour Memory Foam Pillows for Shoulder Relief for Women 19.7 x 11.8 x 3.9**Derila**$45.93**3.6★8,399 rev](https://www.amazon.com/dp/B0BBMWDHTS) [5**Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper**Cozyplayer**$38.78**4.3★16,839 rev](https://www.amazon.com/dp/B0C1GQ54QD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**zibroges Cervical Neck Pillow for Pain Relief- Queen Size Adjustable Cooling Pillow for Sleeping Memory Foam Pillows for Neck Shoulder Ergonomic Contour Bed Pillow for Side Stomach & Back Sleepers**zibroges**$38.84**915 rev6mo ago](https://www.amazon.com/dp/B0GCH5ZTNH) [**Derila Ergo Pillowcase Cervical Neck Pillow for Sleeping Pillow Case Contour Memory Foam Pillows for Back Side Sleeper (Pillowcase - 21.25 x 14.17 x 4.72 in) Pillow Case only**Derila**$26.69**12,706 rev10mo ago](https://www.amazon.com/dp/B0FG2SH6K5) [**AM AEROMAX Firm Contour Memory Foam Pillow Cervical Pillow for Neck Pain Relief Neck Orthopedic Sleeping Pillows for Side Back and Stomach Sleepers.**AM AEROMAX**$32.00**3,306 rev11mo ago](https://www.amazon.com/dp/B0FJCPT9DZ) [**Derila Ergo Cervical Neck Pillow for Sleeping Pillow Contour Memory Foam Pillows for Back Side Sleeper Pillows 21.25 x 14.17 x 4.72 inches**Derila**$57.45**12,706 rev1y ago](https://www.amazon.com/dp/B0F3NTQCYP) [**Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper**Cozyplayer**$38.78**16,839 rev3y ago](https://www.amazon.com/dp/B0C1GQ54QD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**zibroges Cervical Neck Pillow for Pain Relief- Queen Size Adjustable Cooling Pillow for Sleeping Memory Foam Pillows for Neck Shoulder Ergonomic Contour Bed Pillow for Side Stomach & Back Sleepers**zibroges**$38.84**4.4★**▲ 555%**](https://www.amazon.com/dp/B0GCH5ZTNH) [**Derila Ergo Pillowcase Cervical Neck Pillow for Sleeping Pillow Case Contour Memory Foam Pillows for Back Side Sleeper (Pillowcase - 21.25 x 14.17 x 4.72 in) Pillow Case only**Derila**$26.69**3.9★**▲ 262%**](https://www.amazon.com/dp/B0FG2SH6K5) [**AM AEROMAX Firm Contour Memory Foam Pillow Cervical Pillow for Neck Pain Relief Neck Orthopedic Sleeping Pillows for Side Back and Stomach Sleepers.**AM AEROMAX**$32.00**4.3★**▲ 250%**](https://www.amazon.com/dp/B0FJCPT9DZ) [**Memory Foam Pillows Neck Pillow Queen Size Bed for Sleeping Ergonomic Cervical Support Side Back Stomach Sleeper Orthopedic Contour and Shoulder Pain**Ylekto**$25.66**4.3★**▲ 99%**](https://www.amazon.com/dp/B09Y14R6JT) [**Royal Therapy Memory Foam Pillow Queen Neck Pain Relief Contour Cervical Pillow for Neck and Shoulder Pain Side Back and Stomach Sleeper 24x14x5 inches**Royal Therapy**$57.63**4.4★**▲ 63%**](https://www.amazon.com/dp/B07KBVS54W)
**~~View all trending →~~**
## **What buyers say about derila pillow for neck and back pain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“You sleep very comfortable”*
**Sleep Quality**21%
*“good for side sleeping”*
**Cushion**15%
*“great for a back cushion”*
**Quality-Overall**6%
*“The covers are amazing and quality”*
**Body Support**5%
*“Good Support”*
**Value For Money**4%
*“Good deal”*
**Soft Feel**3%
*“Is soft”*
**Foam**3%
*“Awesome pillows”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Efficiency**2%
*“Works great with very good performance”*
### **What buyers complain about **
**Comfort-Overall**18%
*“not as comfortable as I hoped”*
**Size-Overall**11%
*“Extremely small”*
**Functionality-Overall**7%
*“May not work well”*
**Cushion**7%
*“Firm pillow”*
**Hard Feel**6%
*“Extremely hard”*
**Value For Money**6%
*“Price should be lower”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Ease Of Use**4%
*“Impossible to put on”*
**Thickness**3%
*“Way too thick”*
**Smell**3%
*“Unpleasant Chemical Smell”*
### **Top return reasons **
**Comfort-Overall**35%
**Cushion**20%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Hard Feel**3%
**Body Support**2%
**Shape/Style**2%
**Soft Feel**2%
**Smell**1%
## **Common questions**
- **Is derila pillow for neck and back pain profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the derila pillow for neck and back pain niche?**
- 7 brands and 28 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in derila pillow for neck and back pain?**
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Functionality-Overall. The return rate is 6.2% — above our launch gate.
- **When does demand for derila pillow for neck and back pain peak?**
- Demand peaks in Feb; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the derila pillow for neck and back pain niche?**
- Listings span $25.66–$57.63; the average listing price is $40.25 (sweet spot $15–$100). The average incumbent carries 8,864 reviews — the moat a new listing must climb.
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