---
title: "Search terms — deodorant wipes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/deodorant-wipes/search-terms"
last_updated: "2026-08-11T21:48:11.768Z"
locale: en
meta:
  description: "Niche score 56/100 · $900K/yr market · 869K searches/yr · $13.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $900K/yr market · 869K searches/yr · $13.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — deodorant wipes - Flapen"
---

# **deodorant wipes**

**Launch it**

A $900K/yr market growing +25.2% this quarter with returns at 0.4% — clears our launch bar.

Market size 76Growth 53Conversion 78Competition 37Returns 98Price range 59Avg price 62Brand share 19Review moat 23Quality gap 48

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$900K**

$900K/yr · 869K searches

**Avg price**

**Good****$13.40**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.00–$27.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+25.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,804.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Search terms