---
title: "Deodorant Wipes — $900K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/deodorant-wipes"
last_updated: "2026-08-11T09:03:53.064Z"
locale: en
meta:
description: "Niche score 56/100 · $900K/yr market · 869K searches/yr · $13.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $900K/yr market · 869K searches/yr · $13.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Deodorant Wipes — $900K/yr Amazon US Niche (2026) - Flapen"
---
# **deodorant wipes**
**Launch it**
A $900K/yr market growing +25.2% this quarter with returns at 0.4% — clears our launch bar.
Market size 76Growth 53Conversion 78Competition 37Returns 98Price range 59Avg price 62Brand share 19Review moat 23Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$900K**
$900K/yr · 869K searches
**Avg price**
**Good****$13.40**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.00–$27.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,804.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant wipes is a $900K/yr Amazon United States market (869K searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant wipes market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$804K–$1.1M**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**5%**
- Lume50% - FOMIN24% - Pacifica9% - BUAEL6% - Dew Well3% - Dura Cleanse3% - Open — no brand owns it (2 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — +25.2% search growth over the last 90 days.
25K15KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/deodorant-wipes/trend)
## **Top deodorant wipes search terms**
- **deodorant wipes**333K/yr+34.4%5.2% conv. - **lume wipes**194K/yr+24.0%10.8% conv. - **deodorant wipes individually wrapped**46K/yr+68.1%5.4% conv. - **deodorant wipes women**93K/yr-52.6%4.5% conv. - **lume deodorant wipes**26K/yr+76.5%8.4% conv. - **lume wipes for women**34K/yr+36.0%11.5% conv. - **armpit wipes**21K/yr+25.6%5.1% conv. - **deoderant wipes**18K/yr+41.4%7.5% conv. - **underarm wipes**16K/yr+23.5%4.8% conv. - **fomin deodorant wipes**6K/yr+339.9%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/deodorant-wipes/search-terms)
## **Top deodorant wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$90K20%$180K30%$270K40%$360K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★31,870 rev](https://www.amazon.com/dp/B0FF5CP42V) [2**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 15 Count (Pack of 3) (Cool Cucumber)**Lume**$18.77**4.3★31,870 rev](https://www.amazon.com/dp/B08CMP263B) [3**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 45 Count (Pack of 2) (Cool Cucumber)**Lume**$27.82**4.3★31,870 rev](https://www.amazon.com/dp/B09FWJ2SBH) [4**FOMIN Travel Deodorant Wipes - 50 Count - Variety Pack - pH Balanced Hypoallergenic Mini Deodorant Wipes For Women and Men - Plastic-Free Individually Wrapped Underarm & Body Wipes**FOMIN**$16.49**4.7★1,087 rev](https://www.amazon.com/dp/B0BW9JJKS7) [5**BUAEL Body Wipes 50 pieces of Antiperspirant deodorant Wipes And Travel Deodorant Individually Wrap Hypoallergenic Mini Deodorant Underarm Sweating And Travel To Clean Skin For Female Male Teenagers**BUAEL**$9.32**4.2★409 rev](https://www.amazon.com/dp/B0DRJF2VX3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes**FOMIN**$9.59**77 rev4mo ago](https://www.amazon.com/dp/B0GBXX4B3Q) [**80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women**ZMZPA**$8.42**35 rev6mo ago](https://www.amazon.com/dp/B0GC4JCVHS) [**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**31,870 rev1y ago](https://www.amazon.com/dp/B0FF5CP42V) [**FOMIN Acidified Deodorant Wipes For Women - 45 Count - Variety Pack Hypoallergenic pH Balanced Whole Body Wipes - Plastic-Free Exfoliating & Advanced Odor Control Underarm Body Wipe**FOMIN**$10.98**570 rev1y ago](https://www.amazon.com/dp/B0F1TG56Z7) [**XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts**Dura Cleanse**$11.16**247 rev1y ago](https://www.amazon.com/dp/B0DXKMWTJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women**ZMZPA**$8.42**4.5★**▲ 177%**](https://www.amazon.com/dp/B0GC4JCVHS) [**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★**▲ 171%**](https://www.amazon.com/dp/B0FF5CP42V) [**FOMIN Acidified Travel Deodorant Wipes For Women & Men - 15 Count - Fragrance Free - pH Balanced Mini Deodorant Travel Size - Plastic-Free Individually Wrapped Underarm Body Wipes**FOMIN**$7.83**4.6★**▲ 162%**](https://www.amazon.com/dp/B0DGY25TWJ) [**FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes**FOMIN**$9.59**4.3★**▲ 130%**](https://www.amazon.com/dp/B0GBXX4B3Q) [**XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts**Dura Cleanse**$11.16**4.4★**▲ 127%**](https://www.amazon.com/dp/B0DXKMWTJV)
**~~View all trending →~~**
## **What buyers say about deodorant wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“light fragrance”*
**Quality-Overall**8%
*“Excellent Product”*
**Cleansing**8%
*“Great wipes”*
**Ease Of Cleaning**7%
*“Easy clean up”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**5%
*“Easy and convenient”*
**Efficiency**4%
*“Does well”*
**Value For Money**3%
*“Good price”*
**Size-Overall**3%
*“are a conveniently sized package for home or travel”*
**Allergies**3%
*“No irritation”*
### **What buyers complain about **
**Smell**15%
*“Do not like the smell”*
**Size-Overall**13%
*“These wipes are small”*
**Thickness**11%
*“Thinner than expected”*
**Value For Money**8%
*“Not worth the cost”*
**Strength**6%
*“So flimsy”*
**Ease Of Cleaning**6%
*“it doesnt feel like Im getting clean”*
**Quality-Overall**4%
*“The price is simply not justified for the quality of the product”*
**Durability**4%
*“Fall apart easily”*
**Allergies**3%
*“Allergic reaction”*
**Functionality-Overall**3%
*“Doesnt work”*
### **Top return reasons **
**Smell**34%
**Size-Overall**15%
**Advertised Vs Actual Product**12%
**Functionality-Overall**9%
**Value For Money**8%
**Ease Of Cleaning**3%
**Ingredients-Overall**2%
**Adhesion/Stickiness**2%
**Defective Material/Parts**1%
**Durability**1%
## **Common questions**
- **Is deodorant wipes profitable to sell on Amazon United States?**
- The niche generates $900K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Launch it (56/100).
- **How competitive is the deodorant wipes niche?**
- 8 brands and 40 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in deodorant wipes?**
- Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 0.4%.
- **What does it cost to enter the deodorant wipes niche?**
- Listings span $6.00–$27.82; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 6,805 reviews — the moat a new listing must climb.
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