---
title: "Denture Adhesive — $5.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/denture-adhesive"
last_updated: "2026-08-11T09:04:11.046Z"
locale: en
meta:
description: "Niche score 60/100 · $5.2M/yr market · 2.4M searches/yr · $14.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $5.2M/yr market · 2.4M searches/yr · $14.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Denture Adhesive — $5.2M/yr Amazon US Niche (2026) - Flapen"
---
# **denture adhesive**
**Launch it**
A $5.2M/yr market growing +8.2% this quarter with returns at 0.4% — clears our launch bar.
Market size 98Growth 35Conversion 97Competition 52Returns 98Price range 52Avg price 68Brand share 8Review moat 22Quality gap 45
**Market size**
**Incredible****$5.2M**
$5.2M/yr · 2.4M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.10**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.84–$24.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,116.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, denture adhesive is a $5.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denture adhesive market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$5.6M–$7.0M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**1%**
- Fixodent76% - Super Poligrip11% - Secure4% - DENTTACH3% - Cushion Grip3% - Sea-Bond2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
60K40KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/denture-adhesive/trend)
## **Top denture adhesive search terms**
- **denture adhesive**839K/yr+7.3%9.5% conv. - **fixodent dental adhesive**556K/yr+2.2%19.6% conv. - **fixodent**306K/yr+8.0%17.4% conv. - **fixodent ultra max hold denture adhesive**123K/yr+17.0%22.5% conv. - **denture glue**107K/yr+15.2%6.6% conv. - **dental adhesive**51K/yr+25.6%3.9% conv. - **denture cream**44K/yr+4.1%7.5% conv. - **fixadent. ultra max hold**35K/yr+20.6%21.6% conv. - **dental adhesive for dentures**29K/yr+10.8%6.2% conv. - **fixodent plus**38K/yr+2.5%11.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/denture-adhesive/search-terms)
## **Top denture adhesive products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$207K8%$413K12%$620K16%$826K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (4-Pack) Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates Prevent Food Slipping**Fixodent**$20.87**4.7★4,736 rev](https://www.amazon.com/dp/B09M678FGB) [2**Fixodent Plus Scope Denture Adhesive Cream Scope Mint 2.0 oz (4-Pack) Strong False Teeth Glue**Fixodent**$19.85**4.8★7,183 rev](https://www.amazon.com/dp/B09M5S7VLR) [3**Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (2-Pack) Strong False Teeth Glue**Fixodent**$10.42**4.6★18,750 rev](https://www.amazon.com/dp/B07S97JQRV) [4**Fixodent Complete Denture Adhesive Cream Original 2.4 oz (3-Pack) Strong False Teeth Glue Secure Dental Adhesive for Full and Partial Plates Packaging May Vary**Fixodent**$14.18**4.7★13,880 rev](https://www.amazon.com/dp/B07FL52N66) [5**Poligrip Power Max Power Hold plus Seal Denture Adhesive Cream Denture Cream for Secure Hold and Food Seal Flavor Free - 2.2 oz**Super Poligrip**$6.02**4.4★8,329 rev](https://www.amazon.com/dp/B09RG3GQS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fixodent Ultra Max Hold Plus Scope Secure Denture Adhesive 1.8oz 3 Pack**Fixodent**$8.28**456 rev1y ago](https://www.amazon.com/dp/B0F3JY7TL1) [**Ultra Max Hold Plus Scope Secure Denture Adhesive for Full and Partial Denture Wearers Blue 1.8oz 4 Pack**Fixodent**$21.44**1,679 rev1y ago](https://www.amazon.com/dp/B0F1V5WBTL) [**Poligrip Power Max Ultimate All-in-1 Denture Adhesive Cream Zinc Free 2.2 oz (4 Pack)**Super Poli-Grip**$24.76**1,642 rev1y ago](https://www.amazon.com/dp/B0DMT759L4) [**Professional Ultimate Denture Adhesive Cream for Strong All-Day Hold for Full and Partial Dentures 1.8 oz Tube with Breath Bacteria Shield and Precision Tip (3 Pack)**Fixodent**$18.87**1,318 rev2y ago](https://www.amazon.com/dp/B0CPTJ4BTQ) [**Denttach Seven Denture Adhesive Thermoplastic Denture Adhesive Up to 7 Days Extra Strong Waterproof Secure Denture Grip & Cushion Refit Reliner for Upper & Lower Dentures Comfortable Zinc Free**DENTTACH**$13.94**7,511 rev2y ago](https://www.amazon.com/dp/B0CLQZNZMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Secure Denture Adhesive Cream for Uppers Lowers & Partials Waterproof Seal & Zinc Free Food Grade Ingredients Less Adhesive More Hold Tube Lasts Up to 8 Weeks 1.4 oz (2 Pack)**Secure**$16.13**4.0★**▲ 73%**](https://www.amazon.com/dp/B01MU54M3B) [**Fixodent Plus Scope Precision Hold & Seal Adhesive Cream 2 oz (Packaging May Vary)**Fixodent**$5.84**4.7★**▲ 61%**](https://www.amazon.com/dp/B075S725LZ) [**Cushion Grip Thermoplastic Denture Adhesive 1 oz Refits & Tightens Loose Dentures Works Like a Denture Reliner for a Secure Custom Fit Long-Lasting Comfort Waterproof Zinc-Free - 1 oz**Cushion Grip**$12.55**3.9★**▲ 57%**](https://www.amazon.com/dp/B07M8LMMV6) [**Super Poligrip Extra Care Denture Adhesive Cream Zinc Free Denture Cream - 2.2 Ounce (Pack of 4)**Super Poligrip**$17.95**4.7★**▲ 43%**](https://www.amazon.com/dp/B08YSMFTJG) [**Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (4-Pack) Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates Prevent Food Slipping**Fixodent**$20.87**4.7★**▲ 36%**](https://www.amazon.com/dp/B09M678FGB)
**~~View all trending →~~**
## **What buyers say about denture adhesive**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**20%
*“Good adhesion”*
**Value For Money**14%
*“Great deal”*
**Quality-Overall**14%
*“This is an absolutely great product as long as you understand its limitations”*
**Efficiency**10%
*“Works fair”*
**Durability**6%
*“Very durable”*
**Ease Of Use**6%
*“EASY TO USE”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**2%
*“Love the fit”*
**Ease Of Application**2%
*“This is simple to use, lasts for several days, easy to remove and reapply”*
**Oral Hygiene**2%
*“That it works good for your dentures”*
### **What buyers complain about **
**Functionality-Overall**18%
*“DOESNT WORK”*
**Adhesion/Stickiness**14%
*“Does not stick”*
**Durability**8%
*“Does not hold”*
**Value For Money**7%
*“Not worth the price”*
**Ease Of Use**5%
*“Hard to use”*
**Quality-Overall**5%
*“Low quality”*
**Strength**4%
*“Not strong”*
**Grip**4%
*“No hold what so ever”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Size-Overall**4%
*“a little larger actually”*
### **Top return reasons **
**Adhesion/Stickiness**42%
**Functionality-Overall**16%
**Advertised Vs Actual Product**13%
**Size-Overall**7%
**Defective Material/Parts**4%
**Value For Money**2%
**Durability**2%
**Ease Of Use**2%
**Product Condition**1%
**Instructions/User Manual/Troubleshooting**1%
## **Common questions**
- **Is denture adhesive profitable to sell on Amazon United States?**
- The niche generates $5.2M/yr across 25 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the denture adhesive niche?**
- 7 brands and 127 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in denture adhesive?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Durability. The return rate is 0.4%.
- **When does demand for denture adhesive peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the denture adhesive niche?**
- Listings span $5.84–$24.76; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 9,116 reviews — the moat a new listing must climb.
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