---
title: "Denture Adhesive Powder — $657K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/denture-adhesive-powder"
last_updated: "2026-08-11T09:03:35.850Z"
locale: en
meta:
description: "Niche score 50/100 · $657K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $657K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Denture Adhesive Powder — $657K/yr Amazon US Niche (2026) - Flapen"
---
# **denture adhesive powder**
**Worth a look**
Shows searches that convert (13.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 67Growth 42Conversion 96Competition 15Returns 96Price range 74Avg price 81Brand share 0Review moat 39Quality gap 24
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.23–$36.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$657K**
$657K/yr · 291K searches
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,611.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, denture adhesive powder is a $657K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **denture adhesive powder market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$519K–$692K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Fixodent64% - Poligrip30% - McKesson5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/denture-adhesive-powder/trend)
## **Top denture adhesive powder search terms**
- **fixodent powder**80K/yr+18.4%14.6% conv. - **denture adhesive powder**43K/yr+2.6%8.6% conv. - **denture powder**28K/yr+24.0%11.3% conv. - **fixodent powder extra hold**31K/yr+5.1%14.4% conv. - **denture powder adhesive**27K/yr+13.6%11.3% conv. - **poligrip powder**20K/yr+27.8%13.6% conv. - **fixodent dental adhesive powder**19K/yr-28.1%11.9% conv. - **fixodent powder with scope**6K/yr+52.5%4.6% conv. - **powder denture adhesive**9K/yr+10.8%10.1% conv. - **fixodent extra hold powder**6K/yr+21.4%14.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/denture-adhesive-powder/search-terms)
## **Top denture adhesive powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$131K30%$197K40%$263K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fixodent Pwd Ex Hold Size 1.6z Fixodent Extra Hold Denture Adhesive Powder**Fixodent**$9.65**4.5★1,274 rev](https://www.amazon.com/dp/B00E4MP87U) [2**Super Poligrip Extra Strength Denture and Partials Adhesive Powder 1.6 Ounce**Poligrip**$9.23**4.6★4,468 rev](https://www.amazon.com/dp/B001ET6YDI) [3**Fixodent Denture Adhesive Powder Extra Hold 2.70 oz (Pack of 3)**Fixodent**$21.81**4.8★1,123 rev](https://www.amazon.com/dp/B018LP106I) [4**Fixodent Extra Hold Denture Adhesive Powder Original Version 2.7 Oz Pack of 4**Fixodent**$22.49**4.6★6,755 rev](https://www.amazon.com/dp/B001F51QHK) [5**Super Poligrip Extra Strength Denture Adhesive Powder Denture Powder for Dentures - 1.6 Ounces (Pack of 6)**Poligrip**$22.16**4.6★4,468 rev](https://www.amazon.com/dp/B08YSMH7FJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fixodent Extra Hold Denture Adhesive Powder Pack of 2 with 1 Denture Brush (3 Items)**Fixodent**$24.05**40 rev2y ago](https://www.amazon.com/dp/B0CQQ8QS72) [**Super Poligrip Extra Strength Denture and Partials Adhesive Powder 1.6 Ounce**Poligrip**$9.23**4,468 rev6y ago](https://www.amazon.com/dp/B001ET6YDI) [**Glaxo Smith Kline Super Poligrip Denture Adhesive - 3634227EA - 1 Each/Each**McKesson**$9.52**333 rev9y ago](https://www.amazon.com/dp/B01M35DKEN) [**Super Poligrip Extra Strength Denture Adhesive Powder Denture Powder for Dentures - 1.6 Ounces (Pack of 6)**Poligrip**$22.16**4,468 rev10y ago](https://www.amazon.com/dp/B08YSMH7FJ) [**Fixodent Denture Adhesive Powder Extra Hold 2.70 oz (Pack of 3)**Fixodent**$21.81**1,123 rev12y ago](https://www.amazon.com/dp/B018LP106I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fixodent Extra Hold Denture Adhesive Powder Pack of 2 with 1 Denture Brush (3 Items)**Fixodent**$24.05**4.7★**▲ 99%**](https://www.amazon.com/dp/B0CQQ8QS72) [**Super Poligrip Extra Strength Denture and Partials Adhesive Powder 1.6 Ounce**Poligrip**$9.23**4.6★**▲ 40%**](https://www.amazon.com/dp/B001ET6YDI) [**Glaxo Smith Kline Super Poligrip Denture Adhesive - 3634227EA - 1 Each/Each**McKesson**$9.52**4.5★**▲ 15%**](https://www.amazon.com/dp/B01M35DKEN) [**Fixodent Denture Adhesive Powder Extra Hold 2.70 oz (Pack of 6)**Fixodent**$36.90**4.8★**— 6%**](https://www.amazon.com/dp/B00KO9RQ8Q) [**Fixodent Extra Hold Denture Adhesive Powder 2.7 Ounce**Fixodent**$7.23**4.5★**— 5%**](https://www.amazon.com/dp/B006IB7V16)
**~~View all trending →~~**
## **What buyers say about denture adhesive powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**22%
*“Good Adhesion”*
**Quality-Overall**16%
*“Excellent product”*
**Efficiency**11%
*“Works very well”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Durability**7%
*“durability and effectivenessmis great”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**3%
*“These are full size”*
**Ease Of Cleaning**3%
*“Works amazing no mess”*
**Strength**2%
*“It holds well”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“Bad adhesion”*
**Functionality-Overall**16%
*“Didnt work”*
**Durability**11%
*“I wish it could hold longer”*
**Value For Money**11%
*“Not a good value for the price”*
**Advertised Vs Actual Product**11%
*“Very deceiving says pack of 4”*
**Ingredients-Overall**7%
*“Contains ZINC”*
**Ease Of Use**5%
*“Was hard to use”*
**Size-Overall**4%
*“Wrong size”*
**Strength**4%
*“It is a very weak alternative”*
**Breathability**4%
*“Not sure breath is any better”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Adhesion/Stickiness**14%
**Value For Money**13%
**Functionality-Overall**10%
**Defective Material/Parts**9%
**Strength**4%
**Product Condition**2%
**Durability**2%
**Size-Overall**2%
**Leak-Proof**1%
## **Common questions**
- **Is denture adhesive powder profitable to sell on Amazon United States?**
- The niche generates $657K/yr across 10 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the denture adhesive powder niche?**
- 3 brands and 104 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in denture adhesive powder?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.7%.
- **When does demand for denture adhesive powder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the denture adhesive powder niche?**
- Listings span $7.23–$36.90; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.
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