---
title: "Search terms — delicate laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/delicate-laundry-detergent/search-terms"
last_updated: "2026-08-11T09:56:41.887Z"
locale: en
meta:
  description: "Niche score 64/100 · $2.8M/yr market · 1.3M searches/yr · $18.31 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $2.8M/yr market · 1.3M searches/yr · $18.31 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — delicate laundry detergent - Flapen"
---

# **delicate laundry detergent**

**Launch it**

A $2.8M/yr market growing +49.9% this quarter with returns at 0.4% — clears our launch bar.

Market size 96Growth 69Conversion 95Competition 47Returns 98Price range 67Avg price 83Brand share 14Review moat 25Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 1.3M searches

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.31**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+49.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$5.03–$35.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,458.2**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms