---
title: "Deet Wipes — $232K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/deet-wipes"
last_updated: "2026-08-11T08:08:44.043Z"
locale: en
meta:
description: "Niche score 49/100 · $232K/yr market · 90K searches/yr · $16.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $232K/yr market · 90K searches/yr · $16.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deet Wipes — $232K/yr Amazon US Niche (2026) - Flapen"
---
# **deet wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 76Conversion 97Competition 9Returns 92Price range 65Avg price 79Brand share 0Review moat 27Quality gap 24
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.69**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+63.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.40–$31.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$232K**
$232K/yr · 90K searches
**Review moat**
**Okay****3,784**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deet wipes is a $232K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deet wipes market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$250K–$334K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- SC Johnson39% - Ben's37% - CoreTex13% - Repel11%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/health-household/deet-wipes/trend)
## **Top deet wipes search terms**
- **deet wipes**52K/yr+34.9%13.0% conv. - **bens tick and insect repellent wipes**6K/yr+658.9%14.4% conv. - **repel wipes**6K/yr+189.7%6.6% conv. - **deet wipes travel**6K/yr+17.2%15.2% conv. - **bens wipes**4K/yr+98.4%13.2% conv. - **deet mosquito repellent wipes**5K/yr+34.3%12.4% conv. - **repel mosquito wipes**3K/yr+329.8%7.1% conv. - **bens insect repellent wipes**4K/yr+37.2%14.0% conv. - **mosquito wipes with deet**3K/yr+56.5%12.6% conv. - **deet wipes individually wrapped**1K/yr+66.7%18.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/deet-wipes/search-terms)
## **Top deet wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$70K40%$93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)**SC Johnson**$6.40**4.7★4,349 rev](https://www.amazon.com/dp/B0009EXM3E) [2**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**4.6★990 rev](https://www.amazon.com/dp/B07Z468H6S) [3**CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects**CoreTex**$23.77**4.7★1,134 rev](https://www.amazon.com/dp/B0051OJ9DO) [4**Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack**Ben's**$22.62**4.7★558 rev](https://www.amazon.com/dp/B01N1MSDIA) [5**Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces**Repel**$8.88**4.5★404 rev](https://www.amazon.com/dp/B0DJ1RKCHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces**Repel**$8.88**404 rev1y ago](https://www.amazon.com/dp/B0DJ1RKCHS) [**CoreTex Bug X 30 Insect Repellent Towelette with 30% DEET - Pack of 15 Single-Use Insect Repellent Wipes Repel Biting Insects for up to 7 Hours**CoreTex**$19.93**88 rev2y ago](https://www.amazon.com/dp/B0D3VPSVZK) [**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**990 rev7y ago](https://www.amazon.com/dp/B07Z468H6S) [**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**5,136 rev9y ago](https://www.amazon.com/dp/B0738NCJMH) [**Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack**Ben's**$22.62**558 rev9y ago](https://www.amazon.com/dp/B01N1MSDIA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★**▲ 22%**](https://www.amazon.com/dp/B0738NCJMH) [**OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)**SC Johnson**$6.40**4.7★**▲ 19%**](https://www.amazon.com/dp/B0009EXM3E) [**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**4.6★**▲ 18%**](https://www.amazon.com/dp/B07Z468H6S) [**Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack**Ben's**$22.62**4.7★**▼ 11%**](https://www.amazon.com/dp/B01N1MSDIA) [**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★**▼ 12%**](https://www.amazon.com/dp/B004H89KFC)
**~~View all trending →~~**
## **What buyers say about deet wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**30%
*“Repels mosquitoes”*
**Ease Of Use**11%
*“So handy”*
**Portability**9%
*“Perfect for travel”*
**Quality-Overall**7%
*“There are so many good products in this world”*
**Advertised Vs Actual Product**5%
*“Works as intended”*
**Smell**5%
*“It works and doesnt stink too bad”*
**Spray/Flow**4%
*“Awesome spray”*
**Ease Of Cleaning**3%
*“Great wipes”*
**Strength**3%
*“Strong -- and effective”*
**Value For Money**3%
*“Worth it”*
### **What buyers complain about **
**Leak-Proof**21%
*“Bottles leak”*
**Pest/Insect Control**13%
*“Product did not keep bugs away on me”*
**Smell**9%
*“Has a slight scent”*
**Spray/Flow**8%
*“Leaks all over when you try to spray it”*
**Moist/Dry**4%
*“less than a week after we got home the rest of the wipes had already started to dry out”*
**Portability**3%
*“Don't travel without this product”*
**Ease Of Use**2%
*“Can't use it because of packaging”*
**Size-Overall**2%
*“But despite being small”*
**Adhesion/Stickiness**2%
*“It can be a little sticky when it goes on initially”*
**Product Condition**1%
*“it looked used”*
### **Top return reasons **
**Size-Overall**18%
**Leak-Proof**15%
**Value For Money**15%
**Advertised Vs Actual Product**9%
**Smell**8%
**Functionality-Overall**7%
**Pest/Insect Control**6%
**Defective Material/Parts**6%
**Spray/Flow**4%
**Strength**2%
## **Common questions**
- **Is deet wipes profitable to sell on Amazon United States?**
- The niche generates $232K/yr across 9 tracked products. 90-day search growth is +63.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the deet wipes niche?**
- 4 brands and 87 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deet wipes?**
- Top complaints mined from reviews: Leak-Proof, Pest/Insect Control, Smell. The return rate is 1.1%.
- **When does demand for deet wipes peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the deet wipes niche?**
- Listings span $6.40–$31.06; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 3,784 reviews — the moat a new listing must climb.
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