---
title: "Deep Clean Toothpaste — $341K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/deep-clean-toothpaste"
last_updated: "2026-08-11T08:14:21.613Z"
locale: en
meta:
description: "Niche score 40/100 · $341K/yr market · 245K searches/yr · $10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $341K/yr market · 245K searches/yr · $10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deep Clean Toothpaste — $341K/yr Amazon US Niche (2026) - Flapen"
---
# **deep clean toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 22Conversion 96Competition 12Returns 99Price range 54Avg price 36Brand share 0Review moat 29Quality gap 16
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.75–$27.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$341K**
$341K/yr · 245K searches
**Avg price**
**Okay****$10.33**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,607.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deep clean toothpaste is a $341K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deep clean toothpaste market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$310K–$413K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **36%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Crest72% - Colgate25% - TheraBreath3%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -5.1% search growth over the last 90 days.
6K4KSpike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/deep-clean-toothpaste/trend)
## **Top deep clean toothpaste search terms**
- **crest pro health advanced toothpaste**54K/yr-12.4%13.8% conv. - **crest deep clean toothpaste**20K/yr+3.3%7.0% conv. - **deep clean toothpaste**18K/yr+2.6%4.6% conv. - **colgate deep clean toothpaste**17K/yr+4.4%13.2% conv. - **crest advanced toothpaste**13K/yr+32.9%11.9% conv. - **colgate total deep clean toothpaste**11K/yr+29.0%12.7% conv. - **crest pro health advanced**27K/yr-48.3%10.4% conv. - **crest prohealth advanced toothpaste**11K/yr-42.6%13.8% conv. - **crest pro-health advanced**7K/yr+12.6%12.5% conv. - **toothpaste deep clean**7K/yr+37.7%8.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/deep-clean-toothpaste/search-terms)
## **Top deep clean toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$102K40%$137K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Pro-Health Advanced Deep Clean Mint Toothpaste 2 Count (Pack of 1)**Crest**$8.40**4.8★2,022 rev](https://www.amazon.com/dp/B07FL7PMNM) [2**Crest Pro-Health Advanced Antibacterial Protection Toothpaste 5 oz 4 Pack Teeth Whitening for adults Breath Freshener for Sensitive Teeth Gum Health Gingivitis toothpaste Travel Size Toiletries**Crest**$14.39**4.8★14,267 rev](https://www.amazon.com/dp/B08PWZCP1F) [3**Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz**Colgate**$9.73**4.8★1,236 rev](https://www.amazon.com/dp/B0DNTV6T42) [4**Crest Pro-Health Advanced Deep Clean Mint Toothpaste 5.1 Oz**Crest**$4.75**4.8★2,548 rev](https://www.amazon.com/dp/B06XH21RDK) [5**Crest Plus Deep Clean Toothpaste Effervescent Mint Anticavity Fluoride Toothpaste Whitening Stain Removal 5.4 oz**Crest**$8.87**4.6★113 rev](https://www.amazon.com/dp/B07Q39QL2N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**1,702 rev12mo ago](https://www.amazon.com/dp/B0FFVFJBCZ) [**Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz**Colgate**$9.73**1,236 rev1y ago](https://www.amazon.com/dp/B0DNTV6T42) [**Colgate Deep Clean 5.1 Ounce**Colgate**$4.86**92 rev2y ago](https://www.amazon.com/dp/B06XS4WBV6) [**Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride Bulk with Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz**Colgate**$13.86**4,813 rev3y ago](https://www.amazon.com/dp/B0BLWFJMQQ) [**Colgate Total Toothpaste with Stannous Fluoride and Zinc Multi Benefit Toothpaste with Sensitivity Relief and Cavity Protection Deep Clean - 4.8 Ounce (4 Pack)**Colgate**$27.09**558 rev5y ago](https://www.amazon.com/dp/B08S9RJBVG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride Bulk with Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz**Colgate**$13.86**4.8★**▲ 75%**](https://www.amazon.com/dp/B0BLWFJMQQ) [**Crest Plus Deep Clean Toothpaste Effervescent Mint Anticavity Fluoride Toothpaste Whitening Stain Removal 5.4 oz**Crest**$8.87**4.6★**▲ 61%**](https://www.amazon.com/dp/B07Q39QL2N) [**TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack**TheraBreath**$11.71**4.6★**▲ 31%**](https://www.amazon.com/dp/B0FFVFJBCZ) [**Colgate Total Toothpaste with Stannous Fluoride and Zinc Multi Benefit Toothpaste with Sensitivity Relief and Cavity Protection Deep Clean - 4.8 Ounce (4 Pack)**Colgate**$27.09**4.8★**▲ 16%**](https://www.amazon.com/dp/B08S9RJBVG) [**Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz**Colgate**$9.73**4.8★**▲ 15%**](https://www.amazon.com/dp/B0DNTV6T42)
**~~View all trending →~~**
## **What buyers say about deep clean toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Excellent price”*
**Quality-Overall**17%
*“Excellent Product”*
**Cleansing**11%
*“Cleans really well”*
**Breathability**10%
*“Good breath”*
**Tooth Brightening**9%
*“Keep his teeth white”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Tooth Sensitivity**6%
*“Helped improve my gum health”*
**Efficiency**3%
*“Great effect”*
**Ease Of Use**2%
*“Easy to use”*
**Smell**2%
*“Clean breath smell”*
### **What buyers complain about **
**Value For Money**12%
*“too expensive”*
**Allergies**8%
*“Bad reaction”*
**Ease Of Use**7%
*“unpleasant to use”*
**Breathability**7%
*“Item does not freshen breath or leave good taste”*
**Advertised Vs Actual Product**5%
*“Same name, completely different product”*
**Size-Overall**5%
*“the lid is a smaller opening”*
**Ingredients-Overall**5%
*“Now sadly Im going to have to change to a different product that doesnt have these chemicals in it”*
**Ease Of Cleaning**4%
*“the deep clean option is a no go”*
**Sensitivity-Overall**4%
*“Dont use if sensitive”*
**Texture/Consistency-Overall**4%
*“However, after using it for a while, the texture became uneven inside the tube”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Size-Overall**17%
**Value For Money**12%
**Leak-Proof**8%
**Ingredients-Overall**6%
**Color**5%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Product Condition**2%
**Breathability**2%
## **Common questions**
- **Is deep clean toothpaste profitable to sell on Amazon United States?**
- The niche generates $341K/yr across 11 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the deep clean toothpaste niche?**
- 3 brands and 91 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deep clean toothpaste?**
- Top complaints mined from reviews: Value For Money, Allergies, Ease Of Use. The return rate is 0.2%.
- **What does it cost to enter the deep clean toothpaste niche?**
- Listings span $4.75–$27.09; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 3,608 reviews — the moat a new listing must climb.
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