---
title: "Dawn Sponges — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dawn-sponges"
last_updated: "2026-08-11T08:17:00.014Z"
locale: en
meta:
description: "Niche score 32/100 · $38K/yr market · 45K searches/yr · $8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $38K/yr market · 45K searches/yr · $8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dawn Sponges — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **dawn sponges**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 19Conversion 87Competition 22Returns 99Price range 18Avg price 24Brand share 0Review moat 24Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,226.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.50**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.83–$17.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$38K**
$38K/yr · 45K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn sponges is a $38K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dawn sponges market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$51K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#524**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**108**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Dawn59% - MAIKUNI25% - SCRUBIT11% - Scotch-Brite3% - Amazon Basics2%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -13.0% search growth over the last 90 days.
1K600Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/dawn-sponges/trend)
## **Top dawn sponges search terms**
- **dawn sponges**21K/yr-23.7%9.2% conv. - **dawn sponges for dishes**8K/yr+5.8%9.6% conv. - **dawn sponge**5K/yr+4.8%6.3% conv. - **dawn dish sponge**5K/yr-5.8%7.3% conv. - **dawn flip it sponges**4K/yr-27.7%13.3% conv. - **dawn scrubber sponge**3K/yr+8.9%6.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/dawn-sponges/search-terms)
## **Top dawn sponges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dawn Non-Scratch Scrubber Sponges Blue (Pack of 6)**Dawn**$10.80**4.6★538 rev](https://www.amazon.com/dp/B010803PR6) [2**Dawn Flip-it Sponge**MAIKUNI**$8.01**4.8★631 rev](https://www.amazon.com/dp/B013DQ884M) [3**SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)**SCRUBIT**$14.76**4.6★247 rev](https://www.amazon.com/dp/B0F8K3FXCH) [4**Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue**Dawn**$17.63**4.7★452 rev](https://www.amazon.com/dp/B098RL7T2C) [5**Dawn 438111 Flip It Sponge Pack of 2**Dawn**$8.83**4.7★377 rev](https://www.amazon.com/dp/B004UBM2HO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)**SCRUBIT**$14.76**247 rev1y ago](https://www.amazon.com/dp/B0F8K3FXCH) [**Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary**Amazon Basics**$3.47**10,650 rev4y ago](https://www.amazon.com/dp/B08RFC3VH7) [**Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue**Dawn**$17.63**452 rev5y ago](https://www.amazon.com/dp/B098RL7T2C) [**Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green**Dawn**$6.56**286 rev8y ago](https://www.amazon.com/dp/B07FFKB2Z1) [**Dawn Ultra Puff Glassware and Dish Cleaning Brush**Dawn**$4.57**6,134 rev8y ago](https://www.amazon.com/dp/B07C7RDQZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue**Dawn**$17.63**4.7★**▲ 68%**](https://www.amazon.com/dp/B098RL7T2C) [**Dawn Heavy Duty Kitchen Dish Sponges Green/Yellow (Pack of 3)**Dawn**$2.83**4.4★**▲ 53%**](https://www.amazon.com/dp/B00RSBUQBW) [**Dawn 438111 Flip It Sponge Pack of 2**Dawn**$8.83**4.7★**▲ 34%**](https://www.amazon.com/dp/B004UBM2HO) [**Dawn Non-Scratch Kitchen Dish Sponges Blue (Pack of 9)**Dawn**$16.64**4.7★**▲ 27%**](https://www.amazon.com/dp/B07CHCTBMH) [**Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green**Dawn**$6.56**4.5★**▲ 16%**](https://www.amazon.com/dp/B07FFKB2Z1)
**~~View all trending →~~**
## **What buyers say about dawn sponges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great Value”*
**Ease Of Cleaning**16%
*“Nice Cleaning Sponge”*
**Quality-Overall**14%
*“These sponges are good quality”*
**Durability**7%
*“These sponges are very durable”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Scratch Resistance**4%
*“Dont scratch”*
**Efficiency**4%
*“Very effective”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**3%
*“these fit well”*
**Soft Feel**2%
*“They are soft”*
### **What buyers complain about **
**Durability**20%
*“Fall apart after few uses”*
**Quality-Overall**17%
*“are lower quality than expected”*
**Smell**9%
*“Extremely toxic smell coming from mine”*
**Value For Money**8%
*“Too pricey”*
**Ease Of Cleaning**5%
*“scrubbing is not easy”*
**Thickness**5%
*“They are a little thicker”*
**Hard Feel**1%
*“Hard pass”*
**Color**1%
*“Concerning blue dye”*
**Strength**1%
*“always so flimsy”*
**Residue**1%
*“leave residue”*
### **Top return reasons **
**Size-Overall**16%
**Advertised Vs Actual Product**15%
**Value For Money**11%
**Moist/Dry**8%
**Quality-Overall**7%
**Material Quality**5%
**Color**4%
**Durability**4%
**Functionality-Overall**4%
**Scratch Resistance**3%
## **Common questions**
- **Is dawn sponges profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 14 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the dawn sponges niche?**
- 5 brands and 108 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dawn sponges?**
- Top complaints mined from reviews: Durability, Quality-Overall, Smell. The return rate is 0.1%.
- **What does it cost to enter the dawn sponges niche?**
- Listings span $2.83–$17.63; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.
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