---
title: "Dawn Soap Dispenser — $550K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dawn-soap-dispenser"
last_updated: "2026-08-11T08:16:58.388Z"
locale: en
meta:
description: "Niche score 45/100 · $550K/yr market · 196K searches/yr · $16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $550K/yr market · 196K searches/yr · $16.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dawn Soap Dispenser — $550K/yr Amazon US Niche (2026) - Flapen"
---
# **dawn soap dispenser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 37Conversion 98Competition 11Returns 99Price range 66Avg price 78Brand share 0Review moat 9Quality gap 15
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.15–$38.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$550K**
$550K/yr · 196K searches
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****33,522.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn soap dispenser is a $550K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dawn soap dispenser market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$652K–$816K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Dawn89% - Seventh Generation8% - Dawn Ultra3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +9.3% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Oct, Nov · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/health-household/dawn-soap-dispenser/trend)
## **Top dawn soap dispenser search terms**
- **dawn foam**37K/yr+2.1%17.0% conv. - **dawn platinum foam**33K/yr+5.7%18.8% conv. - **dawn foaming dish soap**19K/yr+66.4%18.2% conv. - **foaming dish soap**24K/yr+7.6%6.2% conv. - **dawn pump dish soap**9K/yr+29.7%13.9% conv. - **foam dish soap**11K/yr+15.1%7.3% conv. - **dawn pump**9K/yr+17.5%12.3% conv. - **dawn dish soap pump**7K/yr+21.3%11.3% conv. - **dawn dish soap foam**6K/yr+10.5%15.8% conv. - **dawn foam dish soap**7K/yr-33.1%14.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/dawn-soap-dispenser/search-terms)
## **Top dawn soap dispenser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$82K30%$165K45%$247K60%$330K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dawn Ultra Platinum Foam Dishwashing Foam Fresh Rapids Scent 10.1 fl oz (Packaging May Vary)**Dawn**$3.15**4.8★13,594 rev](https://www.amazon.com/dp/B00M0GKDFY) [2**Dawn Platinum Erasing Dish Foam Dishwashing Soap Pump And Refill Fresh Rapids Scent Kit**Dawn**$20.21**4.8★13,594 rev](https://www.amazon.com/dp/B00GY61I2S) [3**Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (Pack of 6)**Dawn**$38.16**4.8★904 rev](https://www.amazon.com/dp/B000BYPFQY) [4**Dawn Platinum Erasing Dishwashing Foam Refill Fresh Rapids 30.9 Fl Oz (Pack of 2)**Dawn**$25.43**4.8★13,594 rev](https://www.amazon.com/dp/B00J5HFPXQ) [5**Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)**Seventh Generation**$15.46**4.6★1,782 rev](https://www.amazon.com/dp/B0BPDXV9FV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seventh Generation Foaming Dish Spray 3X Grease Fighters Free & Clear 16 Fl. Oz.**Seventh Generation**$6.40**1,782 rev3y ago](https://www.amazon.com/dp/B0CCK53WB6) [**Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)**Seventh Generation**$15.46**1,782 rev3y ago](https://www.amazon.com/dp/B0BPDXV9FV) [**Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz**Dawn**$4.25**114,714 rev6y ago](https://www.amazon.com/dp/B01HJM6AY6) [**Dawn Powerwash Spray Dish Soap Dishwashing Liquid Fresh 1 Starter Kit + 3 Refills 4x16 Fl Oz**Dawn**$14.18**140,453 rev6y ago](https://www.amazon.com/dp/B07YD3KQ5S) [**3 Pk. Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 fl oz 190 Pumps (30.3 Fl Oz 570 Pumps Total)**Dawn Ultra**$19.58**1,286 rev6y ago](https://www.amazon.com/dp/B07VRF6DDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Platinum Erasing Dishwashing Foam Refill Fresh Rapids 30.9 Fl Oz (Pack of 2)**Dawn**$25.43**4.8★**▲ 132%**](https://www.amazon.com/dp/B00J5HFPXQ) [**Dawn Ultra Platinum Foam Dishwashing Foam Fresh Rapids Scent 10.1 fl oz (Packaging May Vary)**Dawn**$3.15**4.8★**▲ 19%**](https://www.amazon.com/dp/B00M0GKDFY) [**Dawn Platinum Erasing Dish Foam Dishwashing Soap Pump And Refill Fresh Rapids Scent Kit**Dawn**$20.21**4.8★**— 3%**](https://www.amazon.com/dp/B00GY61I2S) [**Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz**Dawn**$4.25**4.8★**▼ 12%**](https://www.amazon.com/dp/B01HJM6AY6) [**Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)**Seventh Generation**$15.46**4.6★**▼ 22%**](https://www.amazon.com/dp/B0BPDXV9FV)
**~~View all trending →~~**
## **What buyers say about dawn soap dispenser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Cleans like a dream”*
**Value For Money**14%
*“Awesome Price”*
**Quality-Overall**12%
*“Excellent product”*
**Spray/Flow**6%
*“Good spray”*
**Smell**6%
*“Love the smell”*
**De-Grease**5%
*“Cuts through grease very easily”*
**Efficiency**5%
*“Effective”*
**Ease Of Use**5%
*“Easy to Use”*
**Washability**4%
*“Excellent pre wash for laundry”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Leak-Proof**29%
*“Leaking Package”*
**Smell**7%
*“Strong smell”*
**Ease Of Cleaning**6%
*“Dont really clean anything”*
**Dilute/Watery**4%
*“It also seems watery”*
**Value For Money**4%
*“I found it a bit pricey”*
**De-Grease**3%
*“Its tough on grease”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Stain Resistance**2%
*“it gets the stain out”*
**Adhesion/Stickiness**2%
*“Nothing can stick once this is sprayed on it”*
**Spray/Flow**2%
*“Hard to spray”*
### **Top return reasons **
**Leak-Proof**75%
**Value For Money**5%
**Moist/Dry**4%
**Smell**4%
**Advertised Vs Actual Product**4%
**Size-Overall**2%
**Functionality-Overall**1%
**Spray/Flow**1%
**Washability**1%
**Product Condition**1%
## **Common questions**
- **Is dawn soap dispenser profitable to sell on Amazon United States?**
- The niche generates $550K/yr across 9 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dawn soap dispenser niche?**
- 3 brands and 97 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dawn soap dispenser?**
- Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for dawn soap dispenser peak?**
- Demand peaks in Apr–May–Jun–Oct–Nov; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the dawn soap dispenser niche?**
- Listings span $3.15–$38.16; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 33,523 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)