---
title: "Dawn Professional — $671K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dawn-professional"
last_updated: "2026-08-11T08:09:03.868Z"
locale: en
meta:
description: "Niche score 44/100 · $671K/yr market · 437K searches/yr · $10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $671K/yr market · 437K searches/yr · $10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dawn Professional — $671K/yr Amazon US Niche (2026) - Flapen"
---
# **dawn professional**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 30Conversion 96Competition 16Returns 100Price range 54Avg price 41Brand share 0Review moat 10Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$671K**
$671K/yr · 437K searches
**Price range**
**Good****$3.86–$28.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.89**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****31,295.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn professional is a $671K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dawn professional market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$653K–$871K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Ajax71% - Amazon Basics14% - Dawn13% - Ginger Lily Farms2%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +3.8% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/dawn-professional/trend)
## **Top dawn professional search terms**
- **ajax dish soap**120K/yr+3.9%13.7% conv. - **dish soap bulk**71K/yr+10.2%6.7% conv. - **ajax dish soap liquid**32K/yr+71.0%17.4% conv. - **bulk dish soap**43K/yr+14.9%5.8% conv. - **dish soap gallon**20K/yr+0.4%7.8% conv. - **ajax dishwashing liquid**38K/yr-46.2%10.9% conv. - **dish soap ajax**19K/yr+6.5%12.7% conv. - **commercial dish soap**13K/yr+26.2%3.7% conv. - **gallon dish soap**14K/yr+0.3%4.6% conv. - **liquid dish soap ultra strength**7K/yr-33.1%15.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/dawn-professional/search-terms)
## **Top dawn professional products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$67K20%$134K30%$201K40%$268K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle**Ajax**$5.89**4.7★14,972 rev](https://www.amazon.com/dp/B07HY4WKBS) [2**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$3.86**4.7★14,972 rev](https://www.amazon.com/dp/B074V3N9VW) [3**Ajax Ultra Liquid Dish Soap Vinegar and Lime Scent Sparkling Clean Dishes 90 fl oz Bottle**Ajax**$6.22**4.7★14,972 rev](https://www.amazon.com/dp/B0C3PD691T) [4**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**4.8★97 rev](https://www.amazon.com/dp/B0FNC6KN6X) [5**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★120,638 rev](https://www.amazon.com/dp/B0FX5X647R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**97 rev5mo ago](https://www.amazon.com/dp/B0FNC6KN6X) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**120,638 rev5mo ago](https://www.amazon.com/dp/B0G35JJHW2) [**Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$4.00**14,972 rev1y ago](https://www.amazon.com/dp/B0DB2T42JG) [**Ajax Ultra Liquid Dish Soap Vinegar and Lime Scent Sparkling Clean Dishes 90 fl oz Bottle**Ajax**$6.22**14,972 rev3y ago](https://www.amazon.com/dp/B0C3PD691T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**4.8★**▲ 124%**](https://www.amazon.com/dp/B0FNC6KN6X) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 124%**](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**4.8★**▲ 95%**](https://www.amazon.com/dp/B0G35JJHW2) [**Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$4.00**4.7★**▲ 60%**](https://www.amazon.com/dp/B0DB2T42JG) [**Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$3.86**4.7★**— 1%**](https://www.amazon.com/dp/B074V3N9VW)
**~~View all trending →~~**
## **What buyers say about dawn professional**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great Deal”*
**Ease Of Cleaning**13%
*“Cleans well”*
**Smell**11%
*“Awesome smell”*
**Quality-Overall**10%
*“Excellent product”*
**De-Grease**8%
*“Great in grease”*
**Size-Overall**4%
*“True to size”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**3%
*“Perfect comes in handy”*
**Efficiency**3%
*“It gets the job done”*
**Durability**2%
*“So definitely durable”*
### **What buyers complain about **
**Smell**14%
*“Scent is too strong”*
**Size-Overall**11%
*“REALLY SMALL”*
**Dilute/Watery**8%
*“Watered down”*
**Ease Of Cleaning**7%
*“Does not clean dishes”*
**Leak-Proof**6%
*“Package leaking”*
**Value For Money**4%
*“A bit pricey”*
**Quality-Overall**4%
*“Cheap quality”*
**De-Grease**4%
*“it doesn't cut grease in one small drop”*
**Thickness**3%
*“It's obviously thinner than normal”*
**Strength**3%
*“Not as strong as I thought it would be”*
### **Top return reasons **
**Leak-Proof**43%
**Size-Overall**17%
**Value For Money**8%
**Smell**7%
**Advertised Vs Actual Product**6%
**Dilute/Watery**2%
**Functionality-Overall**2%
**Ease Of Cleaning**1%
**Product Condition**1%
**Quality-Overall**1%
## **Common questions**
- **Is dawn professional profitable to sell on Amazon United States?**
- The niche generates $671K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dawn professional niche?**
- 4 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dawn professional?**
- Top complaints mined from reviews: Smell, Size-Overall, Dilute/Watery. The return rate is 0.1%.
- **When does demand for dawn professional peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dawn professional niche?**
- Listings span $3.86–$28.20; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 31,295 reviews — the moat a new listing must climb.
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