---
title: "Dawn Gallon — $541K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dawn-gallon"
last_updated: "2026-08-11T08:08:46.544Z"
locale: en
meta:
description: "Niche score 48/100 · $541K/yr market · 192K searches/yr · $35.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $541K/yr market · 192K searches/yr · $35.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dawn Gallon — $541K/yr Amazon US Niche (2026) - Flapen"
---
# **dawn gallon**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 24Conversion 79Competition 36Returns 100Price range 81Avg price 95Brand share 0Review moat 17Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.36–$108.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$541K**
$541K/yr · 192K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****18,791.61**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn gallon is a $541K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dawn gallon market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$443K–$531K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**233**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- P&G PROFESSIONAL61% - Dawn32% - Amazon Basics3% - Ultra Fresh2% - Dawn Professional2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — -1.8% search growth over the last 90 days.
5K4KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/dawn-gallon/trend)
## **Top dawn gallon search terms**
- **dawn professional**50K/yr-23.4%4.6% conv. - **dawn professional dish soap**17K/yr+69.1%8.3% conv. - **dawn gallon**12K/yr-11.1%9.6% conv. - **5 gallon dawn dish soap**11K/yr-10.3%3.8% conv. - **dawn dish soap 1 gallon**10K/yr-1.4%8.7% conv. - **dawn heavy duty**8K/yr+6.8%8.1% conv. - **dawn pro**6K/yr+70.2%4.9% conv. - **dawn commercial dish soap**9K/yr+8.4%7.1% conv. - **5 gallon dish soap**8K/yr-9.3%3.1% conv. - **dawn 5 gallon**8K/yr-10.2%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/dawn-gallon/search-terms)
## **Top dawn gallon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$54K20%$108K30%$162K40%$217K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dawn PRO Heavy Duty Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 1 gal (Case of 2)**P&G PROFESSIONAL**$37.29**4.8★1,669 rev](https://www.amazon.com/dp/B0BS785YL6) [2**Dawn PRO Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 1 gal (Case of 2)**P&G PROFESSIONAL**$38.63**4.8★4,349 rev](https://www.amazon.com/dp/B0CV9MCV9B) [3**Dawn PRO Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 5 gal**P&G PROFESSIONAL**$74.61**4.8★4,349 rev](https://www.amazon.com/dp/B07F3YJK7R) [4**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★120,638 rev](https://www.amazon.com/dp/B0FX5X647R) [5**Dawn Dish Detergent Concentrate 1 Gallon**Dawn**$27.45**4.6★7,176 rev](https://www.amazon.com/dp/B00HMY34T6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**97 rev5mo ago](https://www.amazon.com/dp/B0FNC6KN6X) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**120,638 rev5mo ago](https://www.amazon.com/dp/B0G35JJHW2) [**Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)**Dawn**$18.33**60,434 rev5mo ago](https://www.amazon.com/dp/B0G35QW98H) [**Dawn Powerwash Heavy Duty Dish Spray All-Purpose Cleaner and Degreaser 16 oz. Spray Bottle**Dawn**$5.36**583 rev10mo ago](https://www.amazon.com/dp/B0FQK14G1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)**Dawn**$18.33**4.8★**▲ 192%**](https://www.amazon.com/dp/B0G35QW98H) [**Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2**Amazon Basics**$28.20**4.8★**▲ 167%**](https://www.amazon.com/dp/B0FNC6KN6X) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)**Dawn**$14.99**4.8★**▲ 165%**](https://www.amazon.com/dp/B0G35JJHW2) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 152%**](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Powerwash Heavy Duty Dish Spray All-Purpose Cleaner and Degreaser 16 oz. Spray Bottle**Dawn**$5.36**4.8★**▲ 108%**](https://www.amazon.com/dp/B0FQK14G1Z)
**~~View all trending →~~**
## **What buyers say about dawn gallon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Fair price”*
**Ease Of Cleaning**16%
*“Cleans great”*
**Quality-Overall**12%
*“Excellent product”*
**De-Grease**10%
*“Great in grease”*
**Advertised Vs Actual Product**5%
*“As Described”*
**Smell**4%
*“clean scent is pleasant”*
**Size-Overall**4%
*“the size for the price is perfect”*
**Efficiency**4%
*“It does the work very well”*
**Ease Of Use**3%
*“Perfect comes in handy”*
**Durability**2%
*“So definitely durable”*
### **What buyers complain about **
**Size-Overall**13%
*“REALLY SMALL”*
**Smell**11%
*“It smells awful”*
**Leak-Proof**9%
*“bag was leaking”*
**Value For Money**6%
*“NOT WORTH IT”*
**Ease Of Cleaning**4%
*“not much cleaning happened”*
**Dilute/Watery**4%
*“Watered down”*
**De-Grease**3%
*“Grease out”*
**Functionality-Overall**3%
*“IT DOES NOT WORK LIKE IT CLAIMS”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Quality-Overall**2%
*“Just cheap”*
### **Top return reasons **
**Leak-Proof**46%
**Size-Overall**20%
**Value For Money**10%
**Advertised Vs Actual Product**7%
**Smell**5%
**Functionality-Overall**2%
**Dilute/Watery**1%
**Product Condition**1%
**Ease Of Cleaning**1%
**Vegan/Organic**1%
## **Common questions**
- **Is dawn gallon profitable to sell on Amazon United States?**
- The niche generates $541K/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dawn gallon niche?**
- 5 brands and 233 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dawn gallon?**
- Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.1%.
- **What does it cost to enter the dawn gallon niche?**
- Listings span $5.36–$108.40; the average listing price is $35.40 (sweet spot $15–$100). The average incumbent carries 18,792 reviews — the moat a new listing must climb.
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