---
title: "Dawn Antibacterial Dish Soap — $656K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/dawn-antibacterial-dish-soap"
last_updated: "2026-08-11T11:25:50.370Z"
locale: en
meta:
description: "Niche score 53/100 · $656K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $656K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dawn Antibacterial Dish Soap — $656K/yr Amazon US Niche (2026) - Flapen"
---
# **dawn antibacterial dish soap**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 67Growth 60Conversion 85Competition 44Returns 100Price range 68Avg price 54Brand share 3Review moat 21Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.67–$39.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$656K**
$656K/yr · 547K searches
**Growth**
**Good****+36.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.53**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,502**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn antibacterial dish soap is a $656K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dawn antibacterial dish soap market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **27%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**0%**
- Dawn63% - Palmolive20% - Gain12% - Ajax2% - Generic1% - Amazon Basics1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +36.5% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/dawn-antibacterial-dish-soap/trend)
## **Top dawn antibacterial dish soap search terms**
- **antibacterial dish soap**108K/yr+47.0%9.9% conv. - **dawn antibacterial dish soap**78K/yr+86.1%7.6% conv. - **gain dish soap**103K/yr-14.5%8.9% conv. - **dish soap antibacterial**43K/yr+12.4%13.5% conv. - **dawn dish soap antibacterial**26K/yr+82.8%8.2% conv. - **dawn antibacterial dishwashing liquid**21K/yr+56.2%6.6% conv. - **dawn antibacterial**15K/yr+72.1%5.9% conv. - **gain dishwashing liquid**28K/yr-18.2%7.9% conv. - **dawn apple dish soap**15K/yr+33.0%10.0% conv. - **dawn dish soap apple**13K/yr+46.9%9.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/dawn-antibacterial-dish-soap/search-terms)
## **Top dawn antibacterial dish soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$131K30%$197K40%$263K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce**Palmolive**$3.93**4.7★5,300 rev](https://www.amazon.com/dp/B01N6NDZKH) [2**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**4.8★500 rev](https://www.amazon.com/dp/B0G35NX4G2) [3**Dawn Ultra Antibacterial Dishwashing Liquid Dish Soap Apple Blossom Scent - 7 fl oz**Dawn**$6.77**4.7★11,219 rev](https://www.amazon.com/dp/B087N99ZDP) [4**Gain Ultra Liquid Dish Soap Dishwashing Liquid Grease Removal Original Scent 38 Fl Oz (Pack of 1)**Gain**$3.70**4.7★6,527 rev](https://www.amazon.com/dp/B07C1PB5WV) [5**Dawn Dish Soap Antibacterial Hand Soap Dishwashing Liquid Apple Blossom Scent 19.4 Oz Pack Of 4 + 2 Sponges**Dawn**$27.54**4.7★11,219 rev](https://www.amazon.com/dp/B08QTSH5L2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Dish soap Appl Blsm 3-66OZ TB Updated**Dawn**$11.63**11 rev4mo ago](https://www.amazon.com/dp/B0H1NVQ64P) [**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**500 rev5mo ago](https://www.amazon.com/dp/B0G35NX4G2) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Platinum EZ-Squeeze Dish Soap Dishwashing Liquid Fresh Rain 2x18oz Bundle**Dawn**$8.30**4,317 rev1y ago](https://www.amazon.com/dp/B0F1ZB2ZFF) [**Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)**Dawn**$15.02**661 rev1y ago](https://www.amazon.com/dp/B0F1ZBPPCZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Dish soap Appl Blsm 3-66OZ TB Updated**Dawn**$11.63**5.0★**▲ 173%**](https://www.amazon.com/dp/B0H1NVQ64P) [**Dawn Ultra Apple Blossom Scent 90 FL Oz**Dawn**$29.85**4.8★**▲ 137%**](https://www.amazon.com/dp/B086Q4PTYN) [**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**4.8★**▲ 103%**](https://www.amazon.com/dp/B0G35NX4G2) [**Dawn Dish Soap 67fl oz Apple Blossom Scent Refill Size 18fl oz with Heavy Duty Sponge**Generic**$39.54**5.0★**▲ 93%**](https://www.amazon.com/dp/B0GFHFRG9V) [**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 76%**](https://www.amazon.com/dp/B0FX5X647R)
**~~View all trending →~~**
## **What buyers say about dawn antibacterial dish soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Decent price”*
**Smell**15%
*“Fragrance is light”*
**Ease Of Cleaning**13%
*“Cleans really well”*
**Quality-Overall**9%
*“Excellent quality”*
**De-Grease**7%
*“Cuts grease”*
**Ease Of Use**6%
*“Ease of use”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Size-Overall**3%
*“Snug fit”*
**Efficiency**2%
*“Gets the job done well”*
**Leak-Proof**2%
*“no leaks”*
### **What buyers complain about **
**Smell**15%
*“Chemical smell”*
**Size-Overall**11%
*“Huge”*
**Leak-Proof**5%
*“It was delivered leaking”*
**Value For Money**5%
*“NOT WORTH IT”*
**Ease Of Cleaning**5%
*“Hard to squeeze cleans and smells good”*
**Ease Of Use**5%
*“hard to hold”*
**Dilute/Watery**4%
*“Really watery”*
**Advertised Vs Actual Product**3%
*“Incorrect description”*
**De-Grease**3%
*“does not cut through grease”*
**Quality-Overall**3%
*“Not a premium quality”*
### **Top return reasons **
**Leak-Proof**28%
**Size-Overall**20%
**Advertised Vs Actual Product**18%
**Smell**12%
**Value For Money**7%
**Color**2%
**Dilute/Watery**1%
**Disinfection**1%
**Functionality-Overall**1%
**De-Grease**1%
## **Common questions**
- **Is dawn antibacterial dish soap profitable to sell on Amazon United States?**
- The niche generates $656K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the dawn antibacterial dish soap niche?**
- 6 brands and 110 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dawn antibacterial dish soap?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.
- **When does demand for dawn antibacterial dish soap peak?**
- Demand peaks in May–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dawn antibacterial dish soap niche?**
- Listings span $3.67–$39.54; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 10,502 reviews — the moat a new listing must climb.
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