---
title: "D Batteries 2 Pack — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/d-batteries-2-pack"
last_updated: "2026-08-11T08:08:54.158Z"
locale: en
meta:
  description: "Niche score 36/100 · $102K/yr market · 40K searches/yr · $12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $102K/yr market · 40K searches/yr · $12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "D Batteries 2 Pack — $102K/yr Amazon US Niche (2026) - Flapen"
---

# **d batteries 2 pack**

**Skip it**

A deep review moat (45,104 avg reviews) — this niche doesn't clear our bar today.

Market size 25Growth 35Conversion 100Competition 6Returns 96Price range 36Avg price 53Brand share 5Review moat 3Quality gap 17

**Conversion**

**Incredible****20.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$12.30**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.85–$19.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+8.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$102K**

$102K/yr · 40K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****45,103.63**

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, d batteries 2 pack is a $102K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **d batteries 2 pack market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**6K–8K**</dd><dd>avg 750–1,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$74K–$98K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**20.6%**</dd>

<dt>**Avg BSR**</dt><dd>**#129**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**88%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**62 months**</dd>

<dt>**Avg seller age**</dt><dd>**180 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**80**

**Top-5 brand share**

**98%**

Top 20: 100%

**Top-5 click share**

**93%**

Top 20: 100%

**Open market**

**0%**

- Amazon Basics47% - DURACELL43% - Tenergy4% - Fuspower2% - Energizer2% - Rayovac2%

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — +8.2% search growth over the last 90 days.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

[**Open Trend **](https://flapen.com/research/us/health-household/d-batteries-2-pack/trend)

## **Top d batteries 2 pack search terms**

- **4d batteries**21K/yr+14.4%17.7% conv. - **lr20 battery**11K/yr+7.0%13.7% conv. - **d lr20 battery 1.5v**4K/yr+1.7%20.1% conv. - **dlr20 battery 1.5v**4K/yr-15.8%19.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/d-batteries-2-pack/search-terms)

## **Top d batteries 2 pack products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$15K30%$31K45%$46K60%$61K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices](https://m.media-amazon.com/images/I/41l6qs81sFL.jpg)**Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$8.44**4.8★15,993 rev](https://www.amazon.com/dp/B00000JHQE) [2![Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks](https://m.media-amazon.com/images/I/41DybimkapL.jpg)**Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks**Amazon Basics**$8.28**4.7★135,566 rev](https://www.amazon.com/dp/B081FHG5NY) [3![Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use](https://m.media-amazon.com/images/I/41dcygy1wzL.jpg)**Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use**Amazon Basics**$16.12**4.7★135,566 rev](https://www.amazon.com/dp/B00MH4QKP6) [4![Tenergy 1.5V D Alkaline LR20 Battery High Performance D Non-Rechargeable Batteries for Clocks Remotes Toys & Electronic Devices Replacement D Cell Batteries 12 Pack](https://m.media-amazon.com/images/I/41jpxjbOHOL.jpg)**Tenergy 1.5V D Alkaline LR20 Battery High Performance D Non-Rechargeable Batteries for Clocks Remotes Toys & Electronic Devices Replacement D Cell Batteries 12 Pack**Tenergy**$19.56**4.6★2,453 rev](https://www.amazon.com/dp/B00251ZRQ4) [5![Duracell Coppertop D Batteries 8 Count (Pack of 1) D Battery with Long-Lasting Power All-Purpose Alkaline Battery for Household and Office Devices](https://m.media-amazon.com/images/I/414HyvFpk7L.jpg)**Duracell Coppertop D Batteries 8 Count (Pack of 1) D Battery with Long-Lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$16.37**4.8★36,562 rev](https://www.amazon.com/dp/B00164H4AI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fuspower D Batteries LR20 D Size 1.5V Alkaline Battery with Long-Lasting Power for Flashlight Clock Lantern (4 Count (Pack of 1))](https://m.media-amazon.com/images/I/41xYVLk62zL.jpg)**Fuspower D Batteries LR20 D Size 1.5V Alkaline Battery with Long-Lasting Power for Flashlight Clock Lantern (4 Count (Pack of 1))**Fuspower**$8.34**11 rev2y ago](https://www.amazon.com/dp/B0CKMYLF5G) [![Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use](https://m.media-amazon.com/images/I/41dcygy1wzL.jpg)**Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use**Amazon Basics**$16.12**135,566 rev6y ago](https://www.amazon.com/dp/B00MH4QKP6) [![Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks](https://m.media-amazon.com/images/I/41DybimkapL.jpg)**Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks**Amazon Basics**$8.28**135,566 rev6y ago](https://www.amazon.com/dp/B081FHG5NY) [![Rayovac Fusion D Batteries (4 Pack) Alkaline D Cell Batteries](https://m.media-amazon.com/images/I/41YQjvDTLZL.jpg)**Rayovac Fusion D Batteries (4 Pack) Alkaline D Cell Batteries**Rayovac**$6.85**5,099 rev11y ago](https://www.amazon.com/dp/B00V4KWBG6) [![Tenergy 1.5V D Alkaline LR20 Battery High Performance D Non-Rechargeable Batteries for Clocks Remotes Toys & Electronic Devices Replacement D Cell Batteries 12 Pack](https://m.media-amazon.com/images/I/41jpxjbOHOL.jpg)**Tenergy 1.5V D Alkaline LR20 Battery High Performance D Non-Rechargeable Batteries for Clocks Remotes Toys & Electronic Devices Replacement D Cell Batteries 12 Pack**Tenergy**$19.56**2,453 rev17y ago](https://www.amazon.com/dp/B00251ZRQ4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fuspower D Batteries LR20 D Size 1.5V Alkaline Battery with Long-Lasting Power for Flashlight Clock Lantern (4 Count (Pack of 1))](https://m.media-amazon.com/images/I/41xYVLk62zL.jpg)**Fuspower D Batteries LR20 D Size 1.5V Alkaline Battery with Long-Lasting Power for Flashlight Clock Lantern (4 Count (Pack of 1))**Fuspower**$8.34**4.8★**▲ 300%**](https://www.amazon.com/dp/B0CKMYLF5G) [![Rayovac Fusion D Batteries (4 Pack) Alkaline D Cell Batteries](https://m.media-amazon.com/images/I/41YQjvDTLZL.jpg)**Rayovac Fusion D Batteries (4 Pack) Alkaline D Cell Batteries**Rayovac**$6.85**4.6★**▲ 211%**](https://www.amazon.com/dp/B00V4KWBG6) [![Tenergy 1.5V D Alkaline LR20 Battery High Performance D Non-Rechargeable Batteries for Clocks Remotes Toys & Electronic Devices Replacement D Cell Batteries 12 Pack](https://m.media-amazon.com/images/I/41jpxjbOHOL.jpg)**Tenergy 1.5V D Alkaline LR20 Battery High Performance D Non-Rechargeable Batteries for Clocks Remotes Toys & Electronic Devices Replacement D Cell Batteries 12 Pack**Tenergy**$19.56**4.6★**▲ 32%**](https://www.amazon.com/dp/B00251ZRQ4) [![Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices](https://m.media-amazon.com/images/I/41l6qs81sFL.jpg)**Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices**DURACELL**$8.44**4.8★**▲ 17%**](https://www.amazon.com/dp/B00000JHQE) [![Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks](https://m.media-amazon.com/images/I/41DybimkapL.jpg)**Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks**Amazon Basics**$8.28**4.7★**— 3%**](https://www.amazon.com/dp/B081FHG5NY)

**~~View all trending →~~**

## **What buyers say about d batteries 2 pack**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Battery Life**29%

*“Battery life is good”*

**Value For Money**23%

*“Good value for the money”*

**Quality-Overall**14%

*“Excellent product”*

**Durability**9%

*“Reliable and last”*

**Advertised Vs Actual Product**9%

*“Item arrived as described”*

**Efficiency**4%

*“Works good”*

**Ease Of Use**2%

*“easy to use”*

**Brightness/Shine/Glow**1%

*“They are bright in a flashlight and shine excellently, to aid in lighting up an area for seeing things that are hard to find in the dark”*

**Size-Overall**1%

*“Proper fit”*

**Strength**1%

*“Heavy-duty toys”*

### **What buyers complain about **

**Battery Life**41%

*“Bad Batteries”*

**Durability**13%

*“Dont last”*

**Leak-Proof**11%

*“Battery leakage”*

**Functionality-Overall**6%

*“dont work in the fan”*

**Rusts/Corrodes**5%

*“one of the batteries had corrosion”*

**Value For Money**3%

*“better price than local”*

**Strength**2%

*“They are weak very”*

**Brightness/Shine/Glow**2%

*“Not good no brightness”*

**Quality-Overall**2%

*“Poor Quality Control”*

**Product Condition**2%

*“Batteries looked used or damaged”*

### **Top return reasons **

**Size-Overall**55%

**Value For Money**9%

**Battery Life**8%

**Functionality-Overall**7%

**Rusts/Corrodes**5%

**Compatibility-Overall**3%

**Product Condition**3%

**Advertised Vs Actual Product**2%

**Leak-Proof**2%

**Durability**1%

## **Common questions**

<dl>

<dt>**Is d batteries 2 pack profitable to sell on Amazon United States?**</dt><dd>The niche generates $102K/yr across 8 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Skip it (36/100).</dd>

<dt>**How competitive is the d batteries 2 pack niche?**</dt><dd>6 brands and 80 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.</dd>

<dt>**What do buyers complain about in d batteries 2 pack?**</dt><dd>Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 0.8%.</dd>

<dt>**When does demand for d batteries 2 pack peak?**</dt><dd>Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.</dd>

<dt>**What does it cost to enter the d batteries 2 pack niche?**</dt><dd>Listings span $6.85–$19.56; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 45,104 reviews — the moat a new listing must climb.</dd>

</dl>

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