---
title: "Trend — custom tags - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/custom-tags/trend"
last_updated: "2026-08-11T14:58:58.872Z"
locale: en
meta:
  description: "Niche score 49/100 · $104K/yr market · 270K searches/yr · $14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $104K/yr market · 270K searches/yr · $14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — custom tags - Flapen"
---

# **custom tags**

**Skip it**

A small market ($104K/yr) — this niche doesn't clear our bar today.

Market size 26Growth 30Conversion 33Competition 67Returns 90Price range 65Avg price 74Brand share 56Review moat 57Quality gap 27

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.82**

avg listing price — sweet spot $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.45–$37.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,210.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$104K**

$104K/yr · 270K searches

## Trend