---
title: "Products — cups - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cups/products"
last_updated: "2026-08-11T09:19:36.051Z"
locale: en
meta:
  description: "Niche score 64/100 · $17.7M/yr market · 14.8M searches/yr · $14.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $17.7M/yr market · 14.8M searches/yr · $14.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — cups - Flapen"
---

# **cups**

**Launch it**

A $17.7M/yr market growing +20.1% this quarter with returns at 0.7% — clears our launch bar.

Market size 100Growth 50Conversion 80Competition 58Returns 97Price range 47Avg price 72Brand share 54Review moat 27Quality gap 21

**Market size**

**Incredible****$17.7M**

$17.7M/yr · 14.8M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.66**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+20.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$3.92–$24.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,812.75**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Products