---
title: "Cups — $17.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/cups"
last_updated: "2026-08-11T08:21:17.664Z"
locale: en
meta:
description: "Niche score 64/100 · $17.7M/yr market · 14.8M searches/yr · $14.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $17.7M/yr market · 14.8M searches/yr · $14.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Cups — $17.7M/yr Amazon US Niche (2026) - Flapen"
---
# **cups**
**Launch it**
A $17.7M/yr market growing +20.1% this quarter with returns at 0.7% — clears our launch bar.
Market size 100Growth 50Conversion 80Competition 58Returns 97Price range 47Avg price 72Brand share 54Review moat 27Quality gap 21
**Market size**
**Incredible****$17.7M**
$17.7M/yr · 14.8M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.66**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.92–$24.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,812.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cups is a $17.7M/yr Amazon United States market (14.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Launch it — 64/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cups market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$14.7M–$14.7M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 81%
**Open market**
**23%**
- Amazon Basics38% - Hefty14% - Dealusy8% - Lamosi6% - Cappatua6% - AOZITA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.
350K250KSpike '24Black Friday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/cups/trend)
## **Top cups search terms**
- **plastic cups**3.2M/yr+26.8%8.3% conv. - **cups**2.9M/yr+5.9%3.8% conv. - **plastic cups with lids**1.9M/yr+21.0%2.9% conv. - **disposable cups**1.1M/yr+22.5%5.3% conv. - **cups with lids**946K/yr+31.9%2.1% conv. - **cup**1.1M/yr+2.8%0.4% conv. - **clear plastic cups**684K/yr+20.3%6.6% conv. - **clear cups**369K/yr+37.2%5.9% conv. - **party cups**359K/yr+41.4%3.5% conv. - **disposable cups with lids**354K/yr+26.2%2.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/cups/search-terms)
## **Top cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$710K8%$1.4M12%$2.1M16%$2.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count**Amazon Basics**$4.80**4.7★6,269 rev](https://www.amazon.com/dp/B0D6SQFXF7) [2**Amazon Basics Small Disposable Clear Plastic Cups 9oz 100 Count**Amazon Basics**$4.72**4.7★6,269 rev](https://www.amazon.com/dp/B0D6SJWPHL) [3**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**4.8★36,012 rev](https://www.amazon.com/dp/B00OCGUG02) [4**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**4.7★5,340 rev](https://www.amazon.com/dp/B0D6SMHQKN) [5**Dealusy 100 Pack - 16 oz Clear Plastic Cups with Lids and Straws Sturdy & Food Safe Iced Coffee Cups with lids Disposable Plastic Smoothie Cups for Cold Drinks**Dealusy**$24.64**4.8★4,349 rev](https://www.amazon.com/dp/B0CZDSCKJC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Pack 16 oz Plastic Cups with Lids and Straws Clear Disposable Plastic Cups Heavy Duty Iced Coffee Cups with Leak-Resistant Lids Cold Drink Cups for Smoothies Juice Soda & Party To Go**PODJULFA**$17.87**216 rev3mo ago](https://www.amazon.com/dp/B0GV5P9KLX) [**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**126 rev5mo ago](https://www.amazon.com/dp/B0GL6LPK5B) [**Voatree 110 Pack 16 oz Disposable Clear Plastic Cups with Lids and Straws**Voatree**$20.00**579 rev8mo ago](https://www.amazon.com/dp/B0FXRFNLFT) [**Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups**Glowserve**$9.62**581 rev1y ago](https://www.amazon.com/dp/B0F7JY4SCM) [**BYSNOW 100 Pack 16 oz Clear Plastic Cups with Lids Disposable Iced Coffee Cups with Sip Lids Sturdy Plastic Smoothie Cups for Cold Drinks**BYSNOW**$19.96**757 rev1y ago](https://www.amazon.com/dp/B0F7R54JP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**4.6★**▲ 238%**](https://www.amazon.com/dp/B0GL6LPK5B) [**100 Pack 16 oz Plastic Cups with Lids and Straws Clear Disposable Plastic Cups Heavy Duty Iced Coffee Cups with Leak-Resistant Lids Cold Drink Cups for Smoothies Juice Soda & Party To Go**PODJULFA**$17.87**4.8★**▲ 235%**](https://www.amazon.com/dp/B0GV5P9KLX) [**Shock Doctor BioFlex Athletic Cup Vented Protection Adult Sizes**Shock Doctor**$11.76**4.4★**▲ 196%**](https://www.amazon.com/dp/B00181EP06) [**Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups**Glowserve**$9.62**4.6★**▲ 131%**](https://www.amazon.com/dp/B0F7JY4SCM) [**BYSNOW 100 Pack 16 oz Clear Plastic Cups with Lids Disposable Iced Coffee Cups with Sip Lids Sturdy Plastic Smoothie Cups for Cold Drinks**BYSNOW**$19.96**4.6★**▲ 103%**](https://www.amazon.com/dp/B0F7R54JP1)
**~~View all trending →~~**
## **What buyers say about cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality cups”*
**Strength**14%
*“Not flimsy”*
**Value For Money**12%
*“Fair price”*
**Size-Overall**12%
*“Cap fit like a glove”*
**Durability**6%
*“The material feels durable”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Use**6%
*“Easy to hold”*
**Leak-Proof**4%
*“Leak proof”*
**Color**3%
*“Colors are bright”*
**Thickness**2%
*“Thick”*
### **What buyers complain about **
**Size-Overall**14%
*“Too small”*
**Strength**14%
*“Not Sturdy at All”*
**Quality-Overall**11%
*“Cheap quality”*
**Leak-Proof**10%
*“They leak”*
**Thickness**6%
*“They werent the thickest cups we have ever had”*
**Ease Of Use**5%
*“very hard to separate”*
**Value For Money**3%
*“expensive”*
**Durability**3%
*“Breaks easily”*
**Advertised Vs Actual Product**2%
*“False information”*
**Material Quality**2%
*“cheap cheap material”*
### **Top return reasons **
**Size-Overall**60%
**Value For Money**12%
**Advertised Vs Actual Product**4%
**Strength**4%
**Quality-Overall**3%
**Thin**3%
**Material Quality**3%
**Color**2%
**Leak-Proof**2%
**Functionality-Overall**1%
## **Common questions**
- **Is cups profitable to sell on Amazon United States?**
- The niche generates $17.7M/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Launch it (64/100).
- **How competitive is the cups niche?**
- 19 brands and 85 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in cups?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.7%.
- **When does demand for cups peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cups niche?**
- Listings span $3.92–$24.81; the average listing price is $14.66 (sweet spot $15–$100). The average incumbent carries 3,813 reviews — the moat a new listing must climb.
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